Anchor text and internal link building very fast
-
Hey guys,
I just posted an article about "Customer Success". After that, I searched in my blog all the articles that contains that keyword and then linked to this new article I want to rank. Is this a bad thing to do, linking all these articles (12) in a row?
Also, is it a bad thing to use "Customer Success" as the anchor text for all the articles linking to this new article?
I looked for this topic but couldn´t find any.
Thanks
-
I'm not sure I can give you some references, I can Google, I guess, but you can as well. It's type of idea-knowledge you get from being in industry for some time. Read the comment below by EGOL, he has good point about number of internal links to the same page as a logic factor.
-
Just a few years ago, internal links where hugely important.
Today, the impact is reduced, but I can still add a link to the persistent navigation of my website and the page pointed to by that link will move up in the SERPs. I can even add one link to the homepage of my website and that page will move up in the SERPs.
This might not be so true for nascent sites, but for mature and powerful websites the effect is obvious and strong.
Google uses logic. If you have lots of links to a page all around your site then that page must be pretty important. If there is a page deep in the bowels of your site and you link to it once from an obscure page then Google knows that the page is not very important.
-
Dmitrii,
Thanks for the reply. Can you give me some technical references for the about the mixing the anchor text? Not that I´m doubting it, but I want to go further and fully understand this topic.
-
Hi there.
Well, Google doesn't consider internal links for ranking purposes. However, sometimes it is helpful to use internal linking with exact match anchor text to help understand Google what the page is about. So, no, it won't hurt your rankings if you do what you did, but it won't help it either.
What I'd recommend, actually, instead of using the same anchor text for all of those links, use related keyphrases. So, in one blog it would be "customer success" anchor text, in another blog it would be "success metrics" (or whatever else you are targeting) and so on.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What should be the step after building links?
Hello, I regularly build links and save them in excel file. But I don't know what should I do after building them? Should I ping them? Share on social media or leave until they are not indexed? thanks
Link Building | | ksmith880 -
Affiliate link building
I saw articles that said affiliate link building is not good. We are a training company that offer only some training programs. My idea is get other training company to link back to us, but only if they do not offer the same training as we do. We could reward them by giving them commission if the sale happens. But to do this we will need to track the URL where the hit came in from from our website. Is this a good idea or not?
Link Building | | Heinwest0 -
Competitors black-hat link building?
Hi Mozzers, <a>http://www.alivenetwork.com/ </a>is a close competitor of ours. They're ranking far better than us even though many of our search metrics are the same...except one! links! To give you an idea, we've got a fairly large backlink profile for the industry with quality links.
Link Building | | ChimplyWebGroup
34,981 links from 276 Root Domains = about 127 links/domain. Alive Network has 1,692,256 links from 705 root domains = about 2400 links/domain. Surely that looks a bit black-hat right there? Is it just a matter of time until they're penalised? Perhaps they're just a bunch of domain-wide links? Thoughts would be appreciated.1 -
Position Drop - Anchor Text Penalty
Hi - About a month ago we dropped out of all out top position ranking and now can be found around page 600 on Google for all those keywords. I feel this is because our SEO company over used or money keywords as anchor text - Could this be correct?
Link Building | | jj34340 -
Link Building and Landing Pages
I'm embarking on my first link building campaign and I was wondering if its good practice to develop a specific landing page (a focused summary page) like I do in my PPC campaigns or should I use the URL to my homepage?
Link Building | | bmackrell0 -
Are Guest Post Anchor Text Links Evil?
Hi, In the recent free SEOMoz webinar about What's Ailing the Linkgraph, Rand Fishkin says that corporations try to get anchor text guest posts on his wife's blog and he suggests this is manipulative. Do you agree that anchor text links in guest posts are manipulative? Do you think that Google will take action against this tactic in the future? Thanks!
Link Building | | SparkplugDigital0 -
New links for Internal Anchor Text
If pages get moved and 301s are in place is it still important to update the anchor text links to the new page url? For example would it be optimal to go through old blog posts and change the urls for the anchor text if the old anchor text url redirects to the new page url.
Link Building | | jmansd0 -
Link Building Strategy
Hello Everyone, We have about 15 clients who we need to do link building for but I am at a loss on how to even begin. Does anybody have any tips or tricks to achieving quality back links in a short amount of time? Any help is appreciated!
Link Building | | imageworks-2612900