Product Listing Pages
-
Hi
I had a question regarding product pages and the best way to display the page for SEO.
For example, is it best to have a page for - Blue Euro Containers including a table of the capacity options you can buy..
Or, have each product split out so it has it's own product page - 60L Blue Euro Container, etc etc
I know a lot of the information will be fairly similar, with the capacity being the one major difference - is this a bad thing?
Some of our product tables are too big and the idea was to split them out.
Thanks!
-
Brilliant thank you.
Another question I have is, obviously titles need to be unique, so if the only difference is capacity, & my titles are something like Euro container 50L & Euro container 80L - is this just going to be seen as keyword spamming?
I can't make the titles hugely different if the products are part of the same 'range'
Is there a better way? Or is the alternative not to split the products?
-
Thanks everyone! I'm still a bit torn on what to do, I understand the implications of both.
I'm working on one page so debating on whether to test this and see how it goes but splitting them out.
The other problem we have is in our pages with multiple products, the tables are not user friendly and need dev time to sort them out which isn't as straight forward as we'd like.
Thanks!
-
Hi Becky,
I would not create separate product URL if the size/color are the only variations in the product description. If you do this, you're risk creating duplicate content since there's not enough unique content for each page other than the title itself.
Create one page for the product, describe all relevant information for the user, and use filters to display the size and/or color variations.
Here's an example from Amazon and how they handle products with size/color variations:
http://www.amazon.com/Rubbermaid-Access-Storage-Tote-Large/dp/B00BEUDXIG/
use filters to display variations and always use the canonical tag to point to the main URL.
Good luck!
Eliza
-
I have had good results using individual product pages with the exception that products that only differ by color, size and material type, can be listed on the same page and create new options like color, size and material so you can list the item by its basic name but by users picking the option types they want, they get the blue 3 foot long granite slab, or the green, 2 foot wide concrete slab.
Have had my pages come up rather nicely from this, not to mention customers stay on the page and fiddle with options rather than click back or 10 other buttons on the site.
-
Hi there
Kissmetrics and InFlow both have great resources for getting started with eCommerce SEO and how to avoid common issues.
I personally like individual product pages - you are able to add unique product descriptions, individual schema tags, unique images, targeted URL structures, and more, all allowing you to compete better in targeted organic search for that particular product.
So, again, my vote are individual product pages. But beyond SEO, take into consideration your users - what would make them most likely to find the product they are looking for and convert? Remember, you always have the ability to A/B test your designs before committing!
Let me know if this helps - good luck!
Patrick
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google ranking penalty: Limited to specific pages or complete website?
Hi all, Let's say few pages on the website dropped in the rankings due to poor optimisation of the pages or hit by algo updates. Does Google limits the ranking drop only to these pages or the entire website will have any impact? I mean will this cause ranking drop to the homepage for primary keyword? Will Google pose the penalty to other pages in the website if few pages drop in the rankings. Thanks
Algorithm Updates | | vtmoz0 -
Do we need to maintain consistency in page titles suffix?
Hi all, We usually give "brand & primary keyword" across all pages in website like "vertigo tiles". Do we need to maintain this suffix across all page titles? What if we change according to the page? Will Google downlook for not maintaining these page titles suffix like I mentioned? Thanks
Algorithm Updates | | vtmoz0 -
Is there any way to prevent Google from using structured data on specific pages?
I've noticed that Google is now serving what looks like host-specific video cards on mobile for our site. Is there any way to control which videos are included in these lists without removing the structured data on those clip pages or user pages? We don't want to noindex those pages but we don't want content from those pages to appear as video cards. 1kzPW
Algorithm Updates | | Garrett570 -
Delay between being indexed and ranking for new pages.
I've noticed with the last few pages i've built that there's a delay between them being indexed and them actually ranking. Anyone else finding that? And why is it like that? Not much of an issue as they tend to pop up after a week or so, but I am curious. Isaac.
Algorithm Updates | | isaac6630 -
Sudden drop in rankings and indexed pages!
Over the past few days I have noticed some apparent major changes. Before I explain, let me say this: Checking my analytics and WMT: There is an increase in traffic (even via google organic) There is no drop in impressions or clicks There is no drop in indexed pages in GWT Having said that; When I check my indexed pages using site:www.mywebsite.com, I see only 30 results as opposed to the 120K that I was seeing before (it was steadily climbing). The indexed pages have increase 3 fold in the past year, because of the increase in pages, updates, and products on the site. I see a sudden drop in rankings for major keywords that had been steadily rising. For example, I had some major keywords that were on page 7-8, not they are on page 20+ or not at all. Also, the page that used to show in the rankings has changed. I have only done white-hat guest blogging in the past year for link building, on a small scale (maybe 20-30 links in a year). They only other change recently, is that we are: Posting products on Houzz and Pinterest daily adding our site to all local directories (white pages, Yelp, citysearch, etc.) My site got hit by Penguin more than a year ago, but we have done everything right since, and our traffic via organic results has more than doubled since the Penguin release. What the hell is going on? Should I be concerned?
Algorithm Updates | | inhouseseo0 -
Canonicalization on more than one page?
is it proper to "canocalize" more than one page in a site? Or should it only be on the home page? eg: http://www.sundayschoolnetwork.com">
Algorithm Updates | | sakeith0 -
Issue: Having to Fight Product Marketing to Use Keywords
This is sort of a "DUH!" moment to me. I know everyone has come across this at some point in time and am interested in hearing how others deal with this. A little background: I was researching keywords for new menus and pages. Sometimes, people (product marketing in my case) do not give me a heads up on changes they want to make to pages and it is always a fight with them to change it. This is pretty normal for me and I am use to it. It is one of those things that they don't want to discuss it with you because they know you are going to critique their work. and, yes, change it for the good of the company. I had a co-worker say to me:
Algorithm Updates | | SmartBear
"We may have to start making [pages] meaningful to the human visitor than satify the bot army". My response was:
"What better way to make it [web page] meaningful to users by knowing which terms they search on the most in our industry? Keyword research is not just for Search Engines, it is actual live data as to what most people are searching. That is why I put such a high precedence on it and report on trends. You can bet that if 100,000 people are searching for [keyword], that is what they want to see when they search for it." Anyways, that is how I handled this particular event. I have several responses when these comments pop up from time to time. Usually it is something to the fact that they are not the ones who will get fired if leads drop via organic search, so we better try this. But today, I was feeling kind of spunky and decided to take another route. What are some of your responses to these types of remarks? Hopefully this will make for a good discussion.0 -
Using ™ and ® in page titles
Is it bad to use registered trademark symbols in page titles? Does this somehow hurt in search rankings?
Algorithm Updates | | mlentner0