Tracking Form Submissions to Source with WP
-
Hi all!
I know that we can use conversion tracking in analytics to track form submissions by source, but when a specific form comes through for someone (say Susan Smith) who messaged us looking for info about product xyz...is there a way to connect the data so I can figure out exactly which source brough Susan specifically?
Using Wordpress websites FYI.
Thanks,
Ricky
-
It should do Ricky - let me know how it goes!
-
Hey Matt,
If this works, you are THE MAN! This is exactly the type of solution I was looking for. Thanks a ton.
-
Hi
You may find this useful as a potential solution different to that above -
Install one of these contact form plugins on your site if you don't already use one of them:
- Gravity Forms
- Formidable
- Ninja Forms
- Contact Form 7
Then install this - http://helpforwp.com/downloads/campaign-tracker/ - it will provide referrer information - showing how the visitor arrived at your site as required.
There is a cost involved but this isn't massive and hopefully you should be able to install this and set it up yourself relatively easily.
Hope this helps
Matt
-
You can probably find a good WP freelancer that can do this for you. I don't know of a simpler way to implement such an attribution solution.
-
Hi Logan,
I guess I assumed there was a much easier way to do this that I must have been missing..but this is a pretty darn clever idea! I don't work with a developer unfortunately...so any suggestions on that front by anyone would be helpful.
Is Freelancer/Guru/Odesk a viable place to find that type of help?
Thanks again,
Ricky
-
Hey Jared,
I'm referring to a contact form submission on site of some kind. I know I can track through my analytics and see that x number of those form conversions came from organic search...but I'm looking for a way to attribute a specific person's form submission as one of those that came from organic.
Tx
Ricky
-
By messaged you, do you mean via email, or something like a live chat? I don't see any way to attribute it correctly without some kind of real time identifier, for starters.
-
You can leverage that phone number by populating a field on the form based on what phone number displays.
For example, you may have the following dynamic phone configuration:
555-1234: Google Organic
555-3456: Google Paid Search
555-5678: Email Marketing
When someone submits a form, there is a hidden field that looks at what phone number is displayed and then populates the field with the coordinating marketing channel. As far as execution of this logic, I'm afraid I can't help, our Dev team handled all that. But it's pretty simple logic, so I think most developers would be able to write this relatively easily.
-
Hi Logan,
Yes we use CallRail for call tracking which is great, just trying to get more data out of our form submissions. Any plugins anyone knows of or solutions would be much appreciated.
Thanks,
Ricky
-
Are you, by chance, using any type of dynamic phone tracking on the site? We implemented an attribution model like this by leveraging the displayed phone number.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Custom funnel tracking - Google analytics - premium or normal
If I have funnel with more options on same step. E.g. PDP (product detail page) --> "Sign in page A" or "Sign in page B" (customer can choose) --> "Thank you page" How can I track both options in same funnel? Because if I set funnel in analytics like: 1. step: PDP, 2. step: Sign in page A and step 3: Thank you page -->
Conversion Rate Optimization | | Tormar
I would see "Sign in page B" like exit page, but it is not, because customers can choose and come through A or B "sign in" page. Pls help. Ty. 🙂0 -
Has anyone ever used Adwords' Forwarding Numbers as a Call Tracking Service?
Hi, I was taking over a client's Adwords account from a previous agency. It appears the former agency added the Google Forwarding Number (for call tracking on call extensions) and added it to the client's website. Therefore, if anyone calls that number from the website, it would register within Adwords (just not as a conversion but as a click under "call extensions") The problem: you can't filter by phone number (the same number calling +1 would indicate spam) you can filter by device (so tablet / computer) can be considered spam generally. Questions: Anyone ever used this before? Your thoughts? Does anyone know if there is spam coming from mobile devices now-a-days? Please tell me what I'm missing. Any advice / anyone else seen this / done this? Thanks Moz Community, Cole
Conversion Rate Optimization | | ColeLusby0 -
How can I track if a landing page assists a lead/goal to another page in Google Analytics?
For example, I'm running a PPC campaign for site.com/landing-page and it consists of different product pages like below: site.com/product-1 site.com/product-2 site.com/product-3 How to determine if /landing-page assists a lead/goal to a specific product page in Analytics? Example scenario: /landing-page -> /product-3 -> Lead TIA!
Conversion Rate Optimization | | zpm20140 -
Any way to track an Email Href in Analytics ?
Moz, To help with our conversion tracking efforts is it possible to track contact Email Href clicks ? Preferably using Google Analytics so i can filter them into my reporting, Thank you, James
Conversion Rate Optimization | | Antony_Towle0 -
Event Tracking or Goal Tracking?
Hi guys, What do I need to implement if I want to track sign-ups (and where this successful transaction/goal came from) and email inquiries (from a contact form)? Event Tracking or Goal Tracking? If you can share some of your guides or blogs/articles you found online, that would be great. Thanks in advance! 🙂
Conversion Rate Optimization | | esiow20130 -
Goal Tracking in Google Analytics
Hi guys, I just want to ask if you have videos or blogs about setting up goal tracking using conversion page or a "thank you page" in Google Analytics. This will help me to get how many inquiries (from contact form) I am getting and for me to know where they came from using Google Analytics (countries, source/site they used, time on site, category page and landing page, etc.). #2 question - In case I don't have a "thank you" page, is it possible for me to get these "goals"? Do I need to insert a code in each of the "send" button in my contact form? Looking forward for a positive response from you guys. 🙂 Thanks, JC
Conversion Rate Optimization | | esiow20130 -
What is the best solution to track conversions on local plumbing site (non-mobile)?
What is the best solution to track conversions on our local plumbing site? 95% of leads coming from phone calls, the rest – from the contact form we have on every page. Is there a reliable solutions to track conversion rate for non-mobile local site? As a side note, we have 6 different phone numbers on our site that users can call in order to reach us.
Conversion Rate Optimization | | dinok_ya0 -
Adwords Tracking
Hi, With Adwords conversion tracking is it worth allow Analytics data in as well? Does that confuse the adwords tracking data? Does it only include Analytics data that has been set up for conversion tracking? I hope i am asking the right questions 🙂
Conversion Rate Optimization | | wood1e19680