Why is my page not ranking?

[Worship_Digital]

Why is the above URL not ranking?

[LauraSultan]

I don't see a specific reason why this page should not rank, but I did notice that the sitemap referenced in your robots.txt file goes to a 404 page.  You should also look at crawl efficiency and see if that can be improved.  If you haven't done so already, you can use the "URL Parameters" tool to tell Google not to crawl all of the parameters associated with the filtering. Those URLs are canonicalized to the main category page, so there's no reason Google needs to crawl them.

Another issue I notice is that most of the unique content on the page is hidden to the user unless they click "read more." This is not necessarily a problem, but Google probably won't give the hidden content as much weight as the content visible when the page loads.

[Andy.Drinkwater]

So it is a fairly new site?

Perhaps you need to be doing some link building to help give it some 'oomph'. Without looking in detail at the sort of links you have, it's hard to make a judgement call.

If you don't already, create some good blog posts (couldn't see a blog link) and try to create an active social folowing on the likes of Instagram, Facebook, Twitter and Pinterest. Each will allow you to showcase your products. Make it easy for people to do this.

The truth is, there are so many unknowns that it could be something simple or a combination of issues.

-Andy

[Worship_Digital]

Thank you Andy

The website has been around since September.
The site is appearing in Google but very low down.
I have the same issue with a lot of the pages where it is not ranking
This is not a new page.

[Andy.Drinkwater]

Is it not appearing anywhere Nina? Do you have issues with any other pages on the site at all? Is it a new page or one that has been around for a while?

-Andy