Products and Services - Reselling - What about the description?
-
Hi,
Let say there is a company which resell products and services of other companies. What do you think should be the strategy for putting the description of every service/product?
1. Should I copy the text from the original website and paste it on my page. In this case we get a website that has a lot of copied content, although it is a valid content. I notice that this is quite popular practice with local distributors who sell products of other (multinational) companies. If so, should I rel=canonical to the original product? But than I wouldn't rank for this product on local market right?
2. Should I come up with original descriptions? Would that give me and advantage over the websites that have copied the description from other pages?
Appreciate your answer!
-
Thank you very much for this answer!
-
Hi Leszek,
In a Q&A session about duplicate content, John Mueller recently stated that "Duplicate manufacturer descriptions across sites is not a problem from Google's view".
Considering that, I wouldn't spend the time to write unique descriptions for all your products. There are many better ways you can spend your time improving organic results.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are descriptive titles better?
I'm thinking about changing the page titles on my website and wanted to know if it is a good idea to help improve SEO! Using a page 'training and engagement' as an example (as is on the dropdown), the page title itself is actually 'Providing the skills to make the change stick.' Is that long descriptive title negatively effecting me? Or should I change it to 'Training and Engagement'? Any help would be greatly appreciated 🙂 Sam
On-Page Optimization | | sammecooper0 -
Keyword Stuffing and Product Reviews
Hello Fellow Mozzers! I am pretty new the SEO world and have been tasked with improving our companies SEO with no prior knowledge of anything to do with SEO as of about 5 months ago. So far, I have been fairly successful (May be luck). There is a product page on our website that has moved from Rank 8-9 all the way up to Rank 3, on a high volume keyword, which increased our traffic to that URL by 500%! I was very proud of this accomplishment until tragedy struck... We suddenly dropped to Rank 6. It doesn't look like we've lost any Backlinks to this URL. My suspicion is that we got penalized for Keyword Stuffing since we recently changed from have multiple pages for a specific product's reviews to having them all on one page (To decrease the number of URLs our Site has). Many of these product reviews have the Keyword in them making us have over 30 of this specific keyword on our page. Could this be a valid suspicion? Should we go back to having different URLs for reviews and Disallow them for Robots?
On-Page Optimization | | LaceyVapeWild0 -
Best practices for marking up product pages on eccomerce site (SEO noob)
After analyzing the code on various competitors eccomerce sites I wanted to seek advice on best practices for marking up individual product pages for keywords and descriptions. My competition is all over the map as far as utilizing keywords and descriptions, some have few keywords while others have many and vice versa for descriptions. What is the best method for marking up product pages on an eccomerce site for keywords and descriptions? In addition, is it okay to utilize the same keywords for multiple products that may be under the same category? or is this considered duplicate content? Thanks for the help, if you have any resources for SEO and eccomerce sites I would greatly appreciate the guidance best,Michelle & Blake
On-Page Optimization | | LeapOfBelief0 -
Selling Products with a similar meta description
Wondering if anyone can help when selling similar products with very similar meta description and product descriptions in general. Have around 500 products - a lot of products have around 10-20 products which are very similar only different is sizes and a maybe a few lines of text if that. Is this a problem in search engines? How does other ecommerce stores selling similar products solve this problem...
On-Page Optimization | | royRR0 -
I have 75 pages with missing meta tag descriptions. So I add them or do they make no sense?
I have 75 pages with missing meta tag descriptions. So I add them or do they make no sense?
On-Page Optimization | | sarthakss0 -
Issues with Product Pages Getting Index In Google
I just started working here the other week and one of the big issue is that a lot of the product pages are not getting index in google. We have an xml.gz site map they submitted a long time ago. My guess is it might be something with not enough content on the pages? Here are a few example of pages that are not getting index in google. http://www.rockymountainatvmc.com/p/43/-/439/716/-/33097/Alpinestars-Dual-Motorcycle-Gloves http://www.rockymountainatvmc.com/p/47/-/201/803/-/28948/Camelbak-Blowfish-2013 http://www.rockymountainatvmc.com/p/46/-/203/836/-/6996/MSR-Head-Case http://www.rockymountainatvmc.com/p/44/54/208/764/80/1220/Galfer-Brake-Pad-Sintered-Metal There are 100's that are not indexed just trying to figure out what we need to do! We are working on new content to them all but we have over 5000 products so it will take a long time. We also have the reviews on the pages and are looking at starting a Q&A on page to help get more unique content.
On-Page Optimization | | DoRM0 -
How should we handle ecommerce section pages (flagged with duplication) containing the same products?
We've removed a ton of errors, duplication and other stuff since signing up to SEOmoz Pro, but we're getting to the point where what we have left isn't that easy to fix. On one of our (ecommerce) sites we have several sections where people buy products that are applicable to the area of the home. In one or two instances, a particular list of products is the same for two or more different areas - for instance the "Bedroom and Landings" and "Hallway and Stairs" sections may list the same 10 products. This is obviously flagging up as duplication in our reports. What is the best way to handle this situation? Make the one with the highest authority canonical? Point both to another canonical page? Or, try and convince the product department that we should have a more generically name section that both link to? Thanks for any advice!
On-Page Optimization | | Safelincs0 -
How to make desirable meta description on eCommerce website?
Today, I have read very interesting blog post about meta description:Improve snippets with a meta description makeover I have developed meta description on my eCommerce website. [Vista Stores] Home page, category page, static page and blog post contain user generated meta description but, product page have auto-generated meta description. What is best method to develop meta description on product pages for eCommerce website?
On-Page Optimization | | CommercePundit0