Why Isn't Product Schema Showing Up for my Ecom Site?

[OfficeFurn]

Hello,

I work with two ecommerce sites and we've implemented product and review schema back in mid-May. Since implemented, I've seen some of the product prices and review stars start to show up in Google, however, now it seems to be long gone. I've tested sample URLs in Google's rich snippet testing tool and no errors come up and it looks like we have all the required components needed for each schema type.

I know Google doesn't for sure show schema, but these sites are a decent size and trustworthy enough where I think they would be showing it.

Does anyone have an idea on what I'm missing? Have you experienced something like this?

Thanks in advance.

[OfficeFurn]

I suspected that those related products being marked up might not have been good. Good to know. We'll for sure test that out.

Thanks for the recommendation on the blog post and for your help!

[RuthBurrReedy]

The first thing that stands out to me on these pages is that you have all of the other products that the page links to under "Related Items" marked up as well. So there are multiple values for Product and for Offer on the page. The first thing I would test would be removing this markup for the Related items, so that all the Product markup on the page applies only to the product that page is about. I suspect that Google may have gotten stricter about requirements for this, or otherwise changed the way they generate price/review snippets. So that's what I would test first. It can work to have multiple Product schemas on a category page, but on a page that is specifically about one product I would try to have all of the Product markup on that page be about that product.

The other thing you may want to update is your height and width properties. It looks like you're currently using the type "Intangible" for these, when their expected types would be either QuantitativeValue or Distance, so I would update those too.

You may also find this blog post useful: https://moz.com/blog/search-marketers-guide-to-itemref-itemid

Good luck!

[RuthBurrReedy]

Hi! So my first question would be: Are other websites in the same SERP displaying rich product snippets? If not, it may be that Google has decided that other forms of rich content are a better fit for those queries.

One frustrating thing about the structured data testing tool is that it doesn't get updated nearly as often as the algorithm itself does, so occasionally something will validate just fine in the tool but be running up against stricter requirements in the algo itself. The tool was updated pretty recently so I don't know for sure that that's the case but it is a thing that can happen.

If you'd feel comfortable sharing a URL or two (or want to PM them to me), I can take a look.