How can I use AMP html on a CMS
-
I have been trying to research using AMP to improve our mobile speed. We have a whole lot of sites on the same platform managed by a CMS. From what I have read, AMP html can only be used on static pages. Does that mean we would not be able to incorporate this into the html through our CMS?
I would like to implement this across all our homepages to test the effectiveness of it if possible, but there is no way to rebuild all our homepages statically.
Any advice is much appreciated!
-
I think the community needs to look at the AMP project roadmap and recognize that AMP HTML isn't only for blogs and news sites. Google is very active in promoting AMP standards, and now it's possible to create a full e-commerce website using 100% AMP HTML. And because analytics tells us 86% of visitors find us on a mobile device, we've committed to building out a 100% AMP site. I'll post back after the launch and report on our results.
-
Hi Chris,
Like Andy said, AMP isn't intended to improve the overall site speed of your website. AMP articles and web pages load 15 – 85 percent faster on mobile devices. The idea behind this is to create a faster user experience for mobile users, 40 percent of whom have the tendency to abandon a web page if it takes longer than roughly 3 seconds to load. For more info on Accelerated Amp Pages, check out our blog.
However, I do recommend using AMP pages if you post blog posts or articles to your website. Why? Well, Google incorporated mobile-friendliness into their search rankings algorithm last year, so we know webpages that are mobile friendly do receive a boost in rankings. However, AMP is not a ranking factor—yet. Since AMPs are featured in a carousel (most of the time) above the fold, it does push down organic search results on mobile. If you use WordPress as your CMS there are plugins you can download that make creating AMP pages as simple as the click of a button.
But if you are simply looking to improve the overall site speed of your website, Andy is correct. Run your website through the Google PageSpeed Insights tester and following it's recommendations for both desktop AND mobile site speed.
Hope this helps!
-
Hi Chris,
AMP isn't intended for this use. It is only for the likes of blog posts and news articles.
If you want to speed your internal pages up, then you will need to run your site through the Google Page Speed Insights and follow those recommendations.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How I can get higher DA for sub-domian?
I have created a sub-domin https://travellife.egsky.net, Should it be treated as an independent site with regard to the site map and the internal links between it and the main domin egsky.net .which is better to obtain a higher Domain Authority? For example, when I adding a photo image for the sub-domin, Is it added on site map of the sub-domin or added for the 2 sites? Luxor-and-Aswan-Nile-Cruises-e1609000647702.jpg
Intermediate & Advanced SEO | | egskylife0 -
For FAQ Schema markup, do we need to include every FAQ that is on the page in the markup, or can we use only selected FAQs?
The website FAQ page we are working on has more than 50 FAQs. FAQ Schema guidelines say the markup must be an exact match with the content. Does that mean all 50+ FAQs must be in the mark-up? Or does that mean the few FAQs we decided to put in the markup are an exact match?
Intermediate & Advanced SEO | | PKI_Niles0 -
Can cross domain canonicals help with international SEO when using ccTLDs?
Hello. My question is:** Can cross domain canonicals help with international SEO when using ccTLDs and a gTLD - and the gTLD is much more authoritative to begin with? ** I appreciate this is a very nuanced subject so below is a detailed explanation of my current approach, problem, and proposed solutions I am considering testing. Thanks for the taking the time to read this far! The Current setup Multiple ccTLD such as mysite.com (US), mysite.fr (FR), mysite.de (DE). Each TLD can have multiple languages - indeed each site has content in English as well as the native language. So mysite.fr (defaults to french) and mysite.fr/en-fr is the same page but in English. Mysite.com is an older and more established domain with existing organic traffic. Each language variant of each domain has a sitemap that is individually submitted to Google Search Console and is linked from the of each page. So: mysite.fr/a-propos (about us) links to mysite.com/sitemap.xml that contains URL blocks for every page of the ccTLD that exists in French. Each of these URL blocks contains hreflang info for that content on every ccTLD in every language (en-us, en-fr, de-de, en-de etc) mysite.fr/en-fr/about-us links to mysite.com/en-fr/sitemap.xml that contains URL blocks for every page of the ccTLD that exists in English. Each of these URL blocks contains hreflang info for that content on every ccTLD in every language (en-us, en-fr, de-de, en-de etc). There is more English content on the site as a whole so the English version of the sitemap is always bigger at the moment. Every page on every site has two lists of links in the footer. The first list is of links to every other ccTLD available so a user can easily switch between the French site and the German site if they should want to. Where possible this links directly to the corresponding piece of content on the alternative ccTLD, where it isn’t possible it just links to the homepage. The second list of links is essentially just links to the same piece of content in the other languages available on that domain. Mysite.com has its international targeting in Google Search console set to the US. The problems The biggest problem is that we didn’t consider properly how we would need to start from scratch with each new ccTLD so although each domain has a reasonable amount of content they only receive a tiny proportion of the traffic that mysite.com achieves. Presumably this is because of a standing start with regards to domain authority. The second problem is that, despite hreflang, mysite.com still outranks the other ccTLDs for brand name keywords. I guess this is understandable given the mismatch of DA. This is based on looking at search results via the Google AdWords Ad Preview tool and changing language, location, and domain. Solutions So the first solution is probably the most obvious and that is to move all the ccTLDs into a subfolder structure on the mysite.com site structure and 301 all the old ccTLD links. This isn’t really an ideal solution for a number of reasons, so I’m trying to explore some alternative possible routes to explore that might help the situation. The first thing that came to mind was to use cross-domain canonicals: Essentially this would be creating locale specific subfolders on mysite.com and duplicating the ccTLD sites in there, but using a cross-domain canonical to tell Google to index the ccTLD url instead of the locale-subfolder url. For example: mysite.com/fr-fr has a canonical of mysite.fr
Intermediate & Advanced SEO | | danatello
mysite.com/fr-fr/a-propos has a canonical of mysite.fr/a-propos Then I would change the links in the mysite.com footer so that they wouldn’t point at the ccTLD URL but at the sub-folder URL so that Google would crawl the content on the stronger domain before indexing the ccTLD domain version of the URL. Is this worth exploring with a test, or am I mad for even considering it? The alternative that came to my mind was to do essentially the same thing but use a 301 to redirect from mysite.com/fr-fr to mysite.fr. My question is around whether either of these suggestions might be worth testing, or am I completely barking up the wrong tree and liable to do more harm than good?0 -
Domain Change Of Address & Sale
Hi Moz community Let's say I have two domains www.domain1.com www.domain2.com domain1 is my main website. Domain 2 was a peripheral side project I was working on. I recently decided to shut it down. So I hooked up the proper 301s and filed a change of address request with Google Webmaster tools. I have had an offer for someone to purchase domain2 - I have absolutely no use for it and would like to sell it. I just want first to figure out that: I can do this without losing any ranking to my main site. I can disassociate this domain from myself and my Company completely. I don't want any of the work we put into it to transfer to the new owner. How can I do this? thanks!
Intermediate & Advanced SEO | | Shop-Sq0 -
Meta-description not used at all times
Hi all We are marketing an e-commerce site and seem to have a weird issue. For some reason the clearly specified meta description is not being used in the SERPs. Had a look in the source but all tags seems to be there. The site can be found here:
Intermediate & Advanced SEO | | Resultify
www.bangerhead.se A sample search in Google that uses the wrong info in the SERP:
https://www.google.com/webhp?sourceid=chrome-instant&rlz=1C5CHFA_enSE548SE548&ion=1&espv=2&ie=UTF-8#safe=off&q=bangerhead Any ideas to why this is? Grateful for any inputHave a nice day Fredrik0 -
Looking for SEO & design help
Our website is www.mosquitocurtains.com built by an amateur (me). Traffic has been on the decline, slipping from enviable rankings, higher bounce rates. Of course I have a modest budget but can't seem to sift through those that say, "Pay us a bundle and cross your fingers that we're any good."
Intermediate & Advanced SEO | | Kurtyj0 -
Can someone help me with RegEx?
Hey! I am having a tough time figuring this out, and I have already signed up for my RegEx course. So in the mean time, could you please help me? I have two old URLs: /faq /faq.php The new one is /faqs How can I write a 301 redirect to include faq & faq.php in the same line? I basically want to capture /faq and anything beyond the q including the .php. I thought this would work: Redirect 301 /faq. http://www.blah.com/faqs Using the period to catch everything after the q and redirect it to the /faqs page. Extra credit: And why Redirect 301 vs. RedirectMatch 301? It is an Apache server and mod_ rewrite is on. Thanks in advance!
Intermediate & Advanced SEO | | cyberlicious0 -
Google Listing & Description Categories Question
How do you set up a website or home page to get the individual listing below the description text. For example with the SEO moz listing there are many of the categories listed below the description. Such as SEO Blog, SEO tools ... Is there a way to add this to a home page so good will pick it up this way? I attached a screen shot of what I am talking about because I think I am likely using the wrong terminology. Npcpu.png
Intermediate & Advanced SEO | | fertilityhealth0