Why have I slipped off the 1st page?
-
Hi Forum, this has me baffled. I'm an experienced SEOer and have many sites ranking well for their clients but this one has me completely demented.
I work for Easigrass.com and we used to rank on page one for the key term "artificial grass". Now we're on page 3 and this has all happened since we launched the new (Better) site in February 2016.
We have better content, better seo, better social media and better linking than all of the major competitor sites but we still seem to be falling down the ranks. I don't know if its me just trying too hard and missing simple things but I cant see if we're being penalized or not.
For searches performed in the UK we're currently 22nd (we used to be 5th!) Our competitors are;
artificial-grass.com
expressgrass.com
artificialgrass-direct.com
artificiallawn.co.ukThe one area that keeps popping up is potentially keyword stuffing but that can't be the only problem. We must be getting penalised somewhere!
-
You probably have quite a few issues going on that would account for the drop in rankings. One that jumps out at me is that the site does not appear to be optimized for international SEO. For example, you have a subdirectory for Denmark with pages in Danish, but there's no hreflang tag to let Google know which country or language you are targeting. In fact, the tag for those pages includes lang="en-GB", indicating that the site is in English targeting the UK.
Here are some resources for International SEO that might help.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What to do about one site dominating search results? (multiple pages ranking)?
Anybody have thoughts on dealing with search results where the same site gets listed multiple times? "weebly vs wix" is one example (same site #1-3, repetitive articles, not crazy high authority), but I see this now and then. I know Google likes variety, so it's weird for me to see results like this dominating search results. Thoughts? What gets these sites to take over the top rankings for a specific term? Any way to rise up in this situation, outside of the usual? Any tips on duplicating this kind of success?
Competitive Research | | davidwaring0 -
History of Page or Domain Authority...how?
Hi everyone, is there a way (tools) to see the "history" of any given website in terms of Page or Domain Authority? Like if I went to Alexa and typed in www.angieslist.com it tells me the site ranks #**2,691 **Globally and #670 in the USA. But, is there a way to see how the rank has gone up over time, or where it was a year, two or more ago? Thanks
Competitive Research | | co.mc0 -
Do unindexed pages affect SEO?
Been looking at a couple of sites recently. I've seen that they contain a couple of 'default' pages from the build process. These pages aren't of any significance to the main site and as such aren't actually linked in anywhere.
Competitive Research | | Kal-SEO
I did a site:www.example.com search on google and as expected the pages aren't indexed. Could these page be have a negative affect on SEO in the future?
Even though they aren't indexed or linked in anywhere. I look forward to you responses...0 -
Out of Stock page ranking
When a competitive site is consistently ranking for a product that is never in stock, or in some cases, has been discontinued for several years and will never again be in stock, is there a way to communicate that information to Google?
Competitive Research | | ChristopherGlaeser0 -
Any Tool for Tracking Domain / Page Authority Growth?
Is there any tool available in the market where there is a ranking list of fastest growth in Domain and Page Authority? I launched a job site 8 months ago and I am curious to see what % of websites (not just job specific) have experienced faster growth in a similar time frame in Domain and Page Authority to get a sense of what may have been accomplished. thank you very much,
Competitive Research | | knielsen0 -
Twitter as a website's #2 ranked linked page?
A site I'm researching on open-site explorer has a #2 link with page authority of 52 and Domain authority of 97, and that link is the site's twitter page. No other sites I've researched have had their twitter page show up in it's link rankings like this, can someone explain?
Competitive Research | | TheSquareFoot0 -
"keyword" - rank the home page or sub page domain.com/keyword?
One of my clients has a pretty decent website that ranks 1st place for most major keywords in their line of business. EXCEPT one keyword that i've been struggling to get 1st position on Google (currently 2nd). My problem is: let's say "tennis shoes" as a keyword the home page of course has several other shoes listed but I've seen that Google took my home page and made it 2nd position (on 1st page). Where the section domain.com/tennis-shoes is on 2nd page of Google. My question is should i rel cannonical from the /tennis-shoes section to the home page so it focuses more on the specific keyword that i need to get the home 1st? Or should i leave the home page generic and focus more on /tennis-shoes to get that 1st position? What do you Moz'ers Think?
Competitive Research | | mosaicpro0 -
Where are the best places online to build powerful profile pages
So on SEOmoz you can create a profile page with followed links (after 200 points), just as you can do on Google Profiles. I'd like to build a strong backlink profile which features some of these highest links that my competitors will not have the time or effort to do. I'm working hard to answer questions on SEOmoz and to be a helpful part of the community, and have published some Google Knols for the Google profile building. My question is; are there any other sites that allow the same type of responsible profile building, preferably SEO related as this is my area of expertise. Thanks Aaron Solar Monster Ltd
Competitive Research | | aarondicks0