Bing Ranking Factors
-
Question...
I have a few clients that rank well for Google (first page) but are not ranking as well on Bing (page 5). Any suggestions on what to do to increase Bing ranking? I understand that Google and Bing use different algorithms, but just curious how you can increase ranking.
Appreciate your input. Thanks
-
Thank you for the information. I appreciate breaking it down in a simple way.
-
Hi Swendt,
For more information check out these two blog posts that talk about SEO for Bing and SEO for Bing vs. Google, but I can give you the TL;DR version here.
While Google and Bing care about pretty much about the same ranking signals, the websites weigh these factors a lot differently. For example, while both search engines care about backlinking, Google cares more about the number of backlinks while Bing places a lot of emphasis on the authority of the backlinks—think TLD (.gov, edu and .org) backlinks. Additionally, it helps to keep in mind that Bing’s search algorithm is less complex than Google’s search algorithm. This is important because it makes Bing more susceptible to spam, which Bing completely understands and attempts to counter. For example, Bing weighs domain age more heavily than Google does because domain age demonstrates credibility in a search engine’s eyes.
A few more tips to optimize your website for Bing:
- Bing likes keywords in the domain, but Bing also likes short URLs
- Bing likes TLD extensions (especially .gov, .edu, and .org)
- With Bing, link diversity matters more than on Google (this may have changed post-penguin)
- Sites that use precise anchor text tend tend to rank higher on Bing – especially when your anchor text matches the page title
- According to Search Engine Journal, Bing tends to favor sites with a lot of content
- Older domains tend to do better on Bing
- Bing prefers a site structure that goes from broad (think homepage) to specific (think product-specific landing page)
- On Bing, the authority of your backlinks matters more than the number of backlinks you have
- Bing practices social searching and cares about things like Facebook “likes”
Hope this helps! Let me know if you have anymore questions.
-
Thank you for the information. I'll take a look at the Bing Ranking Factors blog.
-
Hi Swendt,
I use https://www.bing.com/webmaster/ you get a dashboard quite similar as Google Search Console. They even have a SEO report tool where you can see what errors they see when crawling your site. Als their Mobile SEO reporting is pretty good. My belief is that Bing is slower in indexing since news items and new products are not indexed as quick as with Google. A good article on Bing Ranking Factors can be found on http://www.matthewwoodward.co.uk/tips/bing-seo-ranking-factors/
Good luck, regards,
Tymen
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to rank same page for multiple related keywords
We need some of our pages to rank for multiple related keywords. But we cannot optimise one page for multiple keywords which might end up ranking for none of them; at the same time we cannot optimise it for one keyword as we ignore other keywords. I think creating multiple landing pages for very related keywords will confuse users and search engines as well. How to handle this?
Intermediate & Advanced SEO | | vtmoz0 -
Why does some sites rank with no seo
Why is it that some site rank with zero efforts? I have been working on some seo for a while on my main site and i have been getting more info competition analysis with sem and moz. Looking at the states from this website which tends to popup often in the searches on page 1-2 before my site. This site is not keyword optimized, meaning they arent even trying to rank.
Intermediate & Advanced SEO | | CooperStrzelecki
There is no content, articles etc.,
6 backlinks (nothing powerful just 2 directory links and 2 from developer)
Site really isnt even designed to get traffic as its a trade only ecommerce website
I doubt they are hiding anything as far as backlinks etc. as it will get them too many visitors they dont want
The city i am searching isnt even on the page (it is a city within a city so maybe google still relates it)
PA 24 DA 15 Now my site:
Optimized reasearched keywords
175 backlinks
All my main pages have content with images, alt tags, internal linking
full of content, blogs, videos, products (probably 4000, could a site being too big be an issue?)
Site gets regular updates
I probably have 200 citations
All the social media which gets done often
PA 32 DA 20 They do get a good bit of traffic but that is probably the only thing i would see but it would be direct traffic mostly i believe as it would be people going to order regularly since it is a print reseller. They may have some age on me 15 vs 8 years. Could it be some kind of penalty i am not sure about lingering? According to what i know to check everyything looks ok, no shady links accoding to sem. I am working more and more on all the pages but this competittion site really doesnt have crap going on probably 8 pages and 1 page does all the ordering. What the hell does google want from me exactly!0 -
Rankings drop from the new update
Hello, I've noticed some big ranking downs on important keywords, from the last Google update, and don't really know what seams to be the problem, but have an assumption. In April 2015 we had 3.000.000 pages indexed by Google, and 80% of them had duplicated content for about 90% of it. The site I'm talking about is http://nobelcom.com/. The duplicated content came from variations between calling from and calling to selections, because each of this selection was making a new url (ex. nobelcom.com/caling from/calling to). If "calling from" and calling to were the same country the url was nobelcom.com/calling-from, but after you chosen another calling to, the url become like the one in the example. To solve this I've decided to keep the nobelcom.com/calling-from urls and for different calling to country to display the content trough a javascript, because it was the same, it changed only the country names and the rates. I thought that this change will help us with the duplicate content, and still deliver our client what they are interested in, without affecting the UX, and also reducing the link juice dilution because we had 3.000.000 indexed by Google and most of them with no added value Can this be the reason for the drops? Now we have 590.000 pages indexed by Google.
Intermediate & Advanced SEO | | Silviu1 -
Impact of Domain Authority on Keyword ranking
Experts Please advise if there is any impact on Keyword rankings due to high or low Domain authority?
Intermediate & Advanced SEO | | INN0 -
Is it worth buying a GREAT domain with rank?
Hey Guys, I am in communication with the owner of a domain with very good domain rank - that ranks well for keywords important to me. Strangely enough the website it terrible?! (I though Google valued "content" these days?!). Anyhow, it's link profile is tidy including sites such as DMOZ. His asking price for the domain is SUBSTANTIAL, however where it ranks for some keywords would be valuable for our organisation if we could leverage its authority. My questions are: 1) Is it worth buys a GREAT domain with a crappy website that ranks for keywords that are important to us? 2) (if the answer to 1 is YES) How should one go about leveraging the rank to benefit our site/business? 3) What would be the best way to utilise the site - redirects? Build out some kind of content and link to main site? Anyhow, hopefully some of you have great experience in this domain in the current Google Panda/Penguin white hat world? Would REALLY appreciate your thoughts!!
Intermediate & Advanced SEO | | love-seo-goodness1 -
Pontoon boats rankings...stumped
Recently fallen from 2nd to 5th with Manitou Boats website for the term pontoon boats - this is our money term. I can see eBay jumping us since they're a huge brand, but Avalon and Crest aren't even close by any metrics I can find. Really would like someone else's perspective on this...Anyone?
Intermediate & Advanced SEO | | NetvantageMarketing0 -
Google Ranking Wrong Page
The company I work for started with a website targeting one city. Soon after I started SEO for them, they expanded to two cities. Optimization was challenging, but we managed to rank highly in both cities for our keywords. A year or so later, the company expanded to two new locations, so now 4 total. At the time, we realized it was going to be tough to rank any one page for four different cities, so our new SEO strategy was to break the website into 5 sections or minisites consisting of 4 city-targeted sites, and our original site which will now be branded as more of a national website. Our URL structures now look something like this:
Intermediate & Advanced SEO | | cpapciak
www.company.com
www.company.com/city-1
www.company.com/city-2
www.company.com/city-3
www.company.com.city-4 Now, in the present time, all is going well except for our original targeted city. The problem is that Google keeps ranking our original site (which is now national) instead of the new city-specific site we created. I realize that this is probably due to all of the past SEO we did optimizing for that city. My thoughts are that Google is confused as to which page to actually rank for this city's keyword terms and I was wondering if canonical tags would be a possible solution here, since the pages are about 95% identical. Anyone have any insight? I'd really appreciate it!0 -
Why did my rankings drop?
Hi all, In July I started to re-energise my link building efforts by getting a proper campaign together to build links. Despite building about 20 new links my traffic has actually fallen. Here a a breakdown of what happen: 1)Late June I noticed my toolbar page rank up at about PR4 which, despite only being a small part of the algo, was nice to see. Early July I started my link building campaign by getting together a massive list of potential link partners by using Open Site Explorer on my competitors sites. 3)Because I'm a bit pressed for time I decided to go for the easier links first. I sorted my link list by Domain Authority and started to list on high DA directories used by my competitors. I listed on about 20 of these directories. I also livened up an old links page I'd previously hidden from the SE's because I was planning to do a bit of Link exchanging too. A few days after I started building links from these directories I noticed my traffic start to drop off gradually. I also noticed the toolbar PR go down to PR3. I decided to stop at 20 submissions because it looked like this was effecting traffic. I also removed the links page I'd livened up which produced a temporary improvement in traffic but it's since gone on to get a bit worse. Traffic is now down by about 10% on when I started buying submissions to directories. I must add that during this period we have also been taking on new clients which, as a a real estate listing site, means we put loads of content on our site for the client. That content is also on the clients website and on other competitors sites. So there would be lot's of a content that appears elsewhere on the net. Not really sure which of the two has caused the problem and not really sure how to progress. Do I remove the links on the directories? Do I wait for this newly added content to bed down so that new fresh can take it's place in our results which we rank from? Any help would be appreciated.
Intermediate & Advanced SEO | | Mulith0