What should I be shooting for for search visibility percentage?
-
Realistically - what's a "good" search visibility score? I'm working on a site that has been around less than a year. We are doing 3 blogs a week with carefully selected keywords. I know it will take time and lots of SEO work - but I'm interested in any ideas on what I should shoot for. Thanks for any thoughts! (Also not a local listing or anything - national search.)
-
That makes a lot of sense. Thank you!
-
So the consensus is that there's no right or wrong answer here, but in general, you should be looking to be higher than your competitors (especially on non-branded KWs).
You should also aim for higher visibility over time. The higher your visibility, the more traffic you will drive to your website. However, if you don't see organic traffic increase (with increased search visibility), you might be missing some primary keywords.
Hope this helps,
B
-
This is such a great question Meagan! I imagine it'll be quite different for individual industries?
Let me check with my team to see if we know the ballpark average search visibility and what you should shoot for. Thank you for asking this
-Will get back to you soon.
-
Thanks EGOL
Apologies, it was late and I've heard that term used in a few different ways. Should have figured that was the case though. -Thank you!
This is another great resource on how Search Visibility is calculated: https://moz.com/help/guides/moz-pro-overview/rankings/search-visibility
-
Thanks for your responses. I am specifically referring to the 'Search Visibility' on the Moz Dashboard. thanks.
_@Egol the article was very helpful. _
Think of the SERPs for your keywords as villages. Each position on the SERP is a plot of land in SERP-village. The Search Visibility score is the average amount of plots you own in each SERP-village. Prime real estate plots (i.e., better ranking positions, like #1) are worth more. A complete monopoly of real estate in SERP-village would equate to a score of 100%. The Search Visibility score equates to how much total land you own in all SERP-villages.
-
If I've understood you correctly, you mean how to rate yourself over competitors?
I would make a small key list of main competitors for your search terms (chances are they will only be a handful anyway) and monitor where your keywords rank compared to theirs.
There is all sorts of site metrics you can use main one being Domain Authority, this is very useful to have a broad overview of what's going on. Just remember that metrics isn't everything, relevancy plays a huge role nowadays.
-
This article explains "search visibility" and has a section on how it is calculated...
https://moz.com/blog/mobile-rankings-search-visibility-moz-analytics
-
Just to clarify, what do you mean exactly by search visibility percentage? Percentage of visits to your website via organic search?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Long-tail with few searches vs. Generic with many
Our business is a contract packager/manufacturer of products sold to very prominent brands who sell through retail. For example, we make the sunscreen under a brand’s name, which you might then find on the shelf in Target or CVS. As I’ve optimized our pages, I’ve attempted to go long-tail, which has been simply to add “…contract packaging” or a variation after the particular product. So, instead of trying to compete in “sunscreen”, which would pit me against big-box distributors and prominent brands and sellers of sunscreen, I’ve optimized for “sunscreen manufacturers.” “Sunscreen” has 31K – 72K searches, with an 81 Difficulty and 67 Potential. “Sunscreen manufacturers” has a low 13 Difficulty and a decent 54 Potential, but only 51 – 100 searches. Some of my terms have only 0 – 10 searches, but I’ve been thinking that it’s better to compete for fewer but more qualified / buyer-intent searches and have generally lower Difficulty. Can you please tell me if this is a smart strategy, or if I should instead try to compete in higher-volume terms but much greater Difficulty? Thanks a lot for everyone's help.
On-Page Optimization | | Beau_W0 -
How to rank in Google during domain name search?
We have received one requirement for this website. http://www.coldcasebeer.com/ We would like to rank in Google during domain name search. If we are going to search following search terms in Google then We are not able to see this domain on first page of Google search result. cold case beer coldcasebeer We have done quick research on this issue. And, We have decided to implement following tasks to make it happen.But, We are quite excited to read certain inputs on this question from experts! 1. Upload default Robots.txt file 2. Verify website on Google webmaster tools 3. Set up USA region on Google webmaster tools 4. Submit Google crawl request on Google webmaster tools 5. Title tag and Meta description optimization for all pages (There are 5 pages only on website) 6. Audit Google local listing 7. Develop quality links with domain name
On-Page Optimization | | CommercePundit0 -
How can you activate the 'Results From' internal search bar on Google SERP?
Hi There, I am hoping someone can advise me on getting the 'Results From' sitelink to display for my site on the Google SERP? I have searched far and wide for the answer with no luck. I'd really appreciate your advice. Thanks! Internal_Search_Google_SERP_zps75a5383e.jpg
On-Page Optimization | | tmg.seo0 -
Are three Adsense ads on a long page a negative for search ranking?
I've not a site whose home page that is #1 for a popular keyword. The page is 1200 words, plus comments following. It's a clean page with no popups, and has one large rectangle Adsense ad above the fold (lots of text around this ad, and a very high percentage of page ATF is text), and another large rectangle Adsense ad that is midway down the article (after you have to page twice to get there). So, it's a very low ad to text ratio and ATF looks very clean. I have room for one more Adsense ad closer to the bottom of the article, which would be about five page downs through the page. My question is, will placing another ad way down the page affect my ranking in any negative way? I'm so pleased with my #1 ranking I hesitate to add it. But the page converts in Adsense so well, and heat maps show a large number readers do read all the way down the page, so I'd like to pick up some more ad revenue.
On-Page Optimization | | bizzer0 -
Google is showing product rating of 1-star in search results when average rating is 3.7 - 4 stars
When searching for the brand name "SteriPEN", the #3 listing on the SERP is for one of SteriPEN's "Adventurer Opti" product at REI.com, On the SERP for this search, the REI listing for Adventurer Opti product displays showing the product as 1-star based on a product review from 2010. What we don't understand is the fact that the product history has a 3.7 to 4.2 rating on most websites. Why would a product with so many reviews and established history have 1 review that drives the 1-star rating from such a prominent retailer? Makes no sense. Any suggestions as to whom we might be able to contact for help with this is greatly appreciated. edit?usp=sharing
On-Page Optimization | | ReachMaineAgency0 -
USA appears in search snippet
Buongiorno from 14 degrees C very cloudy Wetherby UK, When I type "Dartex Coatings" in Google i get a search snippet with USA in the description. See illustration: http://i216.photobucket.com/albums/cc53/zymurgy_bucket/usa-indescription-2_zps42296e0a.jpg I cannot see where this is comming from on site http://www.dartexcoatings.com/ . HAving checked the souce code there is no reference to USA 😞 So my question is please..."where is Google picking up USA from"? Grazie,
On-Page Optimization | | Nightwing
David0 -
Can't find Text-Only Cached version in Google search
Hi, I'm trying to view the text-only of a webpage to run a SEO audit, however Google does not give me this option. When i click the two arrows that appear to the right of a search result, the only option I get is Cached. Is there a reason this might be happening? I've tried clearing my cookies, signing out of Google, and anything else I could find on my troll of the internet. I also tried text, only please! however whether this works or not is debatable considering it shows me actual pictures on the site. Any ideas, or maybe another add-on that will work?
On-Page Optimization | | JuiceBoxOM0 -
Google is indexing spam pages from my site. What is the most effective way to get ride of the search results? Pages are deleted now but should I do something more?
A long time ago I created a forum (Invision Power Board) and it got full of spam. Massive amounts! /forum/ I've now deleted the forum but the spam pages are still indexed on Google. Can I do something else to hurry up the process to get ride of them?
On-Page Optimization | | ocarlsson0