undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Digital Marketers
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Digital Marketers

      Simplify SEO tasks to save time and grow your traffic.

    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. On-Page Optimization
  4. What should I be shooting for for search visibility percentage?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

What should I be shooting for for search visibility percentage?

On-Page Optimization
4
9
3.9k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • mm1980
    mm1980 last edited by Aug 22, 2016, 5:11 PM

    Realistically - what's a "good" search visibility score?  I'm working on a site that has been around less than a year. We are doing 3 blogs a week with carefully selected keywords. I know it will take time and lots of SEO work - but I'm interested in any ideas on what I should shoot for.  Thanks for any thoughts!  (Also not a local listing or anything - national search.)

    1 Reply Last reply Reply Quote 4
    • mm1980
      mm1980 @BritneyMuller last edited by Aug 23, 2016, 2:54 PM Aug 23, 2016, 2:54 PM

      That makes a lot of sense. Thank you!

      1 Reply Last reply Reply Quote 0
      • BritneyMuller
        BritneyMuller @BritneyMuller last edited by Aug 23, 2016, 2:54 PM Aug 23, 2016, 1:06 PM

        So the consensus is that there's no right or wrong answer here, but in general, you should be looking to be higher than your competitors (especially on non-branded KWs).

        You should also aim for higher visibility over time. The higher your visibility, the more traffic you will drive to your website. However, if you don't see organic traffic increase (with increased search visibility), you might be missing some primary keywords.

        Hope this helps,

        B

        mm1980 1 Reply Last reply Aug 23, 2016, 2:54 PM Reply Quote 1
        • BritneyMuller
          BritneyMuller @mm1980 last edited by Aug 23, 2016, 12:20 PM Aug 23, 2016, 12:20 PM

          This is such a great question Meagan! I imagine it'll be quite different for individual industries?

          Let me check with my team to see if we know the ballpark average search visibility and what you should shoot for. Thank you for asking this 🙂

          -Will get back to you soon.

          BritneyMuller 1 Reply Last reply Aug 23, 2016, 1:06 PM Reply Quote 0
          • BritneyMuller
            BritneyMuller @EGOL last edited by Feb 22, 2017, 11:03 PM Aug 23, 2016, 12:16 PM

            Thanks EGOL 🙂

            Apologies, it was late and I've heard that term used in a few different ways. Should have figured that was the case though. -Thank you!

            This is another great resource on how Search Visibility is calculated: https://moz.com/help/guides/moz-pro-overview/rankings/search-visibility

            1 Reply Last reply Reply Quote 0
            • mm1980
              mm1980 last edited by Aug 23, 2016, 11:13 AM Aug 23, 2016, 11:13 AM

              Thanks for your responses.  I am specifically referring to the 'Search Visibility' on the Moz Dashboard.  thanks.

              _@Egol the article was very helpful.  _

              Think of the SERPs for your keywords as villages. Each position on the SERP is a plot of land in SERP-village. The Search Visibility score is the average amount of plots you own in each SERP-village. Prime real estate plots (i.e., better ranking positions, like #1) are worth more. A complete monopoly of real estate in SERP-village would equate to a score of 100%. The Search Visibility score equates to how much total land you own in all SERP-villages.

              BritneyMuller 1 Reply Last reply Aug 23, 2016, 12:20 PM Reply Quote 3
              • seoman10
                seoman10 last edited by Aug 23, 2016, 5:04 AM Aug 23, 2016, 5:04 AM

                If I've understood you correctly, you mean how to rate yourself over competitors?

                I would make a small key list of main competitors for your search terms (chances are they will only be a handful anyway) and monitor where your keywords rank compared to theirs.

                There is all sorts of site metrics you can use main one being Domain Authority, this is very useful to have a broad overview of what's going on.  Just remember that metrics isn't everything, relevancy plays a huge role nowadays.

                1 Reply Last reply Reply Quote 1
                • EGOL
                  EGOL @BritneyMuller last edited by Aug 23, 2016, 2:43 AM Aug 23, 2016, 2:43 AM

                  This article explains "search visibility" and has a section on how it is calculated...

                  https://moz.com/blog/mobile-rankings-search-visibility-moz-analytics

                  BritneyMuller 1 Reply Last reply Aug 23, 2016, 12:16 PM Reply Quote 1
                  • BritneyMuller
                    BritneyMuller last edited by Aug 23, 2016, 12:39 AM Aug 23, 2016, 12:39 AM

                    Just to clarify, what do you mean exactly by search visibility percentage? Percentage of visits to your website via organic search?

                    EGOL 1 Reply Last reply Aug 23, 2016, 2:43 AM Reply Quote 0
                    • 1 / 1
                    1 out of 9
                    • First post
                      1/9
                      Last post

                    Got a burning SEO question?

                    Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                    Start my free trial


                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • jensatlieto

                      Review snippets not shown on google search results

                      review snippet serp

                      Hi, In Moz it shows that we have a review snippet for a keyword/page, but it is not shown on google SERP. Can anyone explain why it isnt shown on Google search results, and what we should do in order to get it shown ?

                      On-Page Optimization | Mar 18, 2024, 3:01 PM | jensatlieto
                      0
                    • henrichjrr420

                      Why home Page is not showing showing in search results?

                      homepage homepage seo strategy homepage keyword mapping

                      The USA Glitz I search the exact title & keyword but still its not showing though there is no related websites in this term. What can i do ? What kind of strategy needs to follow ? Kindly help me out . Thanks 😢

                      On-Page Optimization | Apr 10, 2024, 10:08 AM | henrichjrr420
                      1
                    • Originaladam

                      How to get a mobile thumbnail image next to the search result?

                      Hey! I noticed the last few months that a lot of google searches now show an image next to your result when on mobile. i managed to get my listing to show an image before but I made some changes to the image and site and can’t seem to get Google to ahow the new image (or any image). I’ve added the image to schema mark up and still no luck. Wouod ahyone have any advice on how to get the image picked up, or st least help increase the odds? The site is https://tourstoniagarafalls.com and you can see it on search (for me it shows on the bottom of page 1) for the keyword “Niagara Falls tours“. Thanks again!

                      On-Page Optimization | Oct 19, 2018, 3:35 PM | Originaladam
                      0
                    • K3v1n

                      Snippet showing as domain name with apostrophe, instead of page title when searching for the domain name.

                      Hi, We have an issue with one of our websites, with the snippet dispaying differently in Google serps when searching for the domain or the website name rather than a search term. When searching for a search term, the page title shows as expected, but when searching for the site by the domain name either with or without the tld, it shows the snippet as the domain name with an apostrophe at the end. Domain is subli.co.uk Thanks in advance for any advice!

                      On-Page Optimization | Feb 9, 2016, 7:45 PM | K3v1n
                      0
                    • wianno168

                      Is it OK to include name of your town to the title tag or H1 tag on a blog to enhance local search results

                      I recently attended a webinar by ETNA Interactive on local search SEO. The presenter recommended including the name of your town in the title of the blog to increase local search SEO. Is this OK? Ive always been concerned that it is such an obvious attempt to rank locally that Google would consider it "spammy" ? black hat, "sketchy" or otherwise manipulative. Have the rules changed? Is it OK to do? Brooke

                      On-Page Optimization | Aug 17, 2014, 8:40 AM | wianno168
                      0
                    • Ron_McCabe

                      Any idea how Google is doing this? Is it schematic? http://techcrunch.com/2014/02/28/google-adds-full-restaurant-menus-to-its-search-results-pages/

                      Google is now showing menus on select searches.  Any idea how they are getting this information? I would like to make sure my clients get visibility this way.

                      On-Page Optimization | Mar 27, 2014, 10:30 PM | Ron_McCabe
                      0
                    • Adclick

                      My Meta Description changes when i use different keyword in google search.

                      Hello everyone, I have a question for the community. I have a website with several articles and news that i manage. I set specific meta descriptions for every page but when i search in google it gives me back different meta descriptions depending on the keyword that i use to search. What i notice is that google looks in my page for the most relevant part of the text that combines with my keyword and gives me back that result. I thought that this only happen when i have an empty meta description. Anyone felt the same ? Best Ricardo www.meuportalfinanceiro.pt

                      On-Page Optimization | Aug 14, 2013, 8:48 AM | Adclick
                      0
                    • mtgconsulting

                      Incoming Search Terms

                      Hi guys, I saw a blog post recently where the author added a list of "incoming search queries" to the bottom of his post, obviously to improve the post's ranking for those terms. On one hand, I suppose it it does help users find that post. On the other, it seems lazy and somewhat dodgy, but I haven't found any opinions on it elsewhere and have not seen this practice in my experience. What're your thoughts? Outright search engine manipulation? Cheers, Carlo SCWYt

                      On-Page Optimization | Nov 21, 2012, 3:06 AM | mtgconsulting
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter

                    Access all your tools in one place. Whether you're tracking progress or analyzing data, everything you need is at your fingertips.

                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.