Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Link juice through URL parameters
-
Hi guys, hope you had a fantastic bank holiday weekend.
Quick question re URL parameters, I understand that links which pass through an affiliate URL parameter aren't taken into consideration when passing link juice through one site to another. However, when a link contains a tracking URL parameter (let's say gclid=), does link juice get passed through?
We have a number of external links pointing to our main site, however, they are linking directly to a unique tracking parameter. I'm just curious to know about this.
Thanks,
Brett
-
Shockingly, when asked point blank if affiliate programs that employed juice-passing links (those not using nofollow) were against guidelines or if they would be discounted, the engineers all agreed with the position taken by Sean Suchter of Yahoo!. He said, in no uncertain terms, that if affiliate links came from valuable, relevant, trust-worthy sources - bloggers endorsing a product, affiliates of high quality, etc. - they would be counted in link algorithms. Aaron from Google and Nathan from Microsoft both agreed that good affiliate links would be counted by their engines and that it was not necessary to mark these with a nofollow or other method of blocking link value.
But note the point they had not mentioned what will they do with low quality links.
From the above points it clear that Google will passes a link juice. But still many of us in affiliate industry uses a parameters and redirects in affiliate urls. Reason is just simple not all the affiliate are as genuine or reputed as Amazon. So if your links in 50 sites and may be 40 site can be those which Google does not like so links from those site may harm your site.
So as I said above its always good to save website's image while leaving some link juice.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is rel="canonical" pointing at a URL with parameters bad?
Context Our website has a large number of crawl issues stemming from duplicate page content (source: Moz). According to an SEO firm which recently audited our website, some amount of these crawl issues are due to URL parameter usage. They have recommended that we "make sure every page has a Rel Canonical tag that points to the non-parameter version of that URL…parameters should never appear in Canonical tags." Here's an example URL where we have parameters in our canonical tag... http://www.chasing-fireflies.com/costumes-dress-up/womens-costumes/ rel="canonical" href="http://www.chasing-fireflies.com/costumes-dress-up/womens-costumes/?pageSize=0&pageSizeBottom=0" /> Our website runs on IBM WebSphere v 7. Questions Why it is important that the rel canonical tag points to a non-parameter URL? What is the extent of the negative impact from having rel canonicals pointing to URLs including parameters? Any advice for correcting this? Thanks for any help!
Intermediate & Advanced SEO | | Solid_Gold1 -
Sponsored blog - pass any link juice?
Hello there, If a quality blog in our specific niche writes an article about us which is clearly labelled "sponsored post" as we have either paid them or given them a product, will Google discount that link going back to our website? Should we request for the link to be "no-follow"? Thanks Robert
Intermediate & Advanced SEO | | roberthseo0 -
URL Value: Menu Links vs Body Content Links
Hi All, I'm a little confused. I have read a number of articles from authority sites that give mixed signals over the importance of menu links vs body content links. It is suggested that whilst all menu links spread link juice equally, Google does not see them as favourably. Inserting a link within the body will add more link juice value to the desired page. Any thoughts would be appreciated. Thanks Mark
Intermediate & Advanced SEO | | Mark_Ch0 -
Links from new sites with no link juice
Hi Guys, Do backlinks from a bunch of new sites pass any value to our site? I've heard a lot from some "SEO experts" say that it is an effective link building strategy to build a bunch of new sites and link them to our main site. I highly doubt that... To me, a new site is a new site, which means it won't have any backlinks in the beginning (most likely), so a backlink from this site won't pass too much link juice. Right? In my humble opinion this is not a good strategy any more...if you build new sites for the sake of getting links. This is just wrong. But, if you do have some unique content and you want to share with others on that particular topic, then you can definitely create a blog and write content and start getting links. And over time, the domain authority will increase, then a backlink from this site will become more valuable? I am not a SEO expert myself, so I am eager to hear your thoughts. Thanks.
Intermediate & Advanced SEO | | witmartmarketing0 -
Canonical URLs and Sitemaps
We are using canonical link tags for product pages in a scenario where the URLs on the site contain category names, and the canonical URL points to a URL which does not contain the category names. So, the product page on the site is like www.example.com/clothes/skirts/skater-skirt-12345, and also like www.example.com/sale/clearance/skater-skirt-12345 in another category. And on both of these pages, the canonical link tag references a 3rd URL like www.example.com/skater-skirt-12345. This 3rd URL, used in the canonical link tag is a valid page, and displays the same content as the other two versions, but there are no actual links to this generic version anywhere on the site (nor external). Questions: 1. Does the generic URL referenced in the canonical link also need to be included as on-page links somewhere in the crawled navigation of the site, or is it okay to be just a valid URL not linked anywhere except for the canonical tags? 2. In our sitemap, is it okay to reference the non-canonical URLs, or does the sitemap have to reference only the canonical URL? In our case, the sitemap points to yet a 3rd variation of the URL, like www.example.com/product.jsp?productID=12345. This page retrieves the same content as the others, and includes a canonical link tag back to www.example.com/skater-skirt-12345. Is this a valid approach, or should we revise the sitemap to point to either the category-specific links or the canonical links?
Intermediate & Advanced SEO | | 379seo0 -
10,000+ links from one site per URL--is this hurting us?
We manage content for a partner site, and since much of their content is similar to ours, we canonicalized their content to ours. As a result, some URLs have anything from 1,000,000 inbound links / URL to 10,000+ links / URL --all from the same domain. We've noticed a 10% decline in traffic since this showed up in our webmasters account & were wondering if we should nofollow these links?
Intermediate & Advanced SEO | | nicole.healthline0 -
Transfer link juice from old to new site
Hi seomozzers, The design team is building a new website for one of our clients. My role is to make sure all the link juice is kept. My first question is, should I just make 301s or is there another technique to preserve all the link juice from the old to new site that I should be focusing on? Second Question is that ok to transfer link juice using dev urls like www.dev2.example.com (new site) or 182.3456.2333? or should I wait the creation of real urls to do link juice transfer? Thank you 🙂
Intermediate & Advanced SEO | | Ideas-Money-Art0 -
Brackets in a URL String
Was talking with a friend about this the other day. Do Brackets and or Braces in a URL string impact SEO? (I know short human readable etc... but for the sake of conversation has anyone relaised any impacts of these particular Characters in a URL?
Intermediate & Advanced SEO | | AU-SEO0