How to optimise Youtube videos
-
Hello Mozers
I have four individual 'Benefits' videos on our companies Youtube channel. Three describe individual benefits and one is a composite of all three. All the videos have an audio script to accompany the visuals.
I have been asked to optimise these videos and so far I have added:
Title, Description and tags within the 'Info & Setting' section for each video.
However I am sure that I should be adding more information to optimise these videos more completely. I have the audio transcript in written form and have a hunch I should be adding the relevant audio transcript to each video.
Currently in the section 'Add new subtitles on CC' I have 'Published' 'English (Automatic), which is an approximation of the actual script.
Could anyone point me to a resource which clearly shows how to accurately add subtitles to a video. Is it just a case of cutting and pasting and manually timing, or is there a slicker way of adding the text?
Thanks
Catherine
-
Hi Catherine,
I am pretty sure the only way of doing this is by manually going through the video & adding he subtitles manually, it is the most accurate way as the automated process can make mistakes & leave a bad user experience.
When logged into YouTube Navigate To >> Creator Studio > Video Manager >> Click the video you wish to edit >> Create subtitles or cc >> select your language. Run through the video & add the subtitles manually.
https://support.google.com/youtube/answer/2734796?hl=en
Another step would be adding a link to the landing page where the videos are embedded in order for users to link to your site & service offering. Video sitemaps can also be added to your site to improve your visibility.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will YouTube Popularity Improve Website Google Rank?
Our YouTube Channel was endorsed by a celebrity and suddenly gained 22,000 subscribers. We are now posting videos 2-3 times a week and get a lot of engagement. Each video has an average of 10,000 views. The result of this is that we get about 200 direct visits to our website every. Almost twice as much as organic traffic from Google. Assuming that this is sustained over time, will it improve the Google of our website? Is there anyway to use the popularity of our Google channel to reinforce the ranking of our website? Thanks!!
Social Media | | Kingalan1
Aln0 -
Using youtube videos to rank for queries in the serps as well as youtube
I have some youtube videos of my business and some of them are ranking organically as well as for queries in youtube. Would it be wise to start naming more of my videos long tale key search phrases and uploading them to youtube to get them to rank organically and on youtube? what is the best way to optimize these videos? key phrases in the description as well as title of the video? How do i get them to rank on youtube as well as in the serps? just get lots of views or do links to my video help? Thanks mozzers! Ron
Social Media | | Ron100 -
Lost with Google services: place, Google +, page, youtube ...?
Hello MOoooooooooooooz ! Sorry to add another post on this. But I think most of us agree on the fact that for Google +, Google is not making very good job. Even worst when we know how low is the engagement on this website. Now I'm facing the following issue: Multi page and accounts through Google services ! One of my customer is playing music. So she has a google + profil and a youtube. Now we created the same for her website: A google page and then a google place (Google team has been sending hundred of messages and so far has not merge them). Then I opened a youtube for the Google Page. So i end up with: A Google + Profil for her (we use for the authorship) A Goole + profil for her website (we use for the SEO) A Google place page (we use for maps SEO) A youtube account for her (come with gmail) A youtube channel for her (easier to promote her job) A youtube channel automatically created through the Google + page (2) What would you do in this case to: Get 1 Google page Get 1 youtube channel I would like something easy to use even for youtube download or reviews and sharing. So I do not know which one to keep, etc ... Hope you can help me as I'm sure many of us faced the same issue.
Social Media | | AymanH0 -
I want to upload one of my youtube videos to my Google+ Account.
I want to include videos from my youtube channel on Google+. Does this mean I have to save the video file on my PC at first and then upload it?
Social Media | | knielsen0 -
Has anybody else noticed that Google has made a significant change to their SERP? There is a lot of social data reported from LinkedIn, Youtube and Facebook (includes page likes and activity) when you search by company name. Thoughts anybody?
Has anybody else noticed that Google has made a significant change to their SERP? There is a lot of social data reported from LinkedIn, Youtube and Facebook (includes page likes and activity) when you search by company name. Thoughts anybody?
Social Media | | rrad0 -
YouTube Video Rich Snippet in SERP
Today I was going through one of my sites and I noticed a rich snippet that had a screenshot of a YouTube video for this page: http://www.betheboss.ca/GoTireFranchise.cfm. When I click on the video it went to my site… almost like authorship. I have never noticed this before, what markup would make it show up? Schema? And what else have you seen this with? I can't find answers anywhere… I attached a screenshot. Sidenote: I looked again and now the rich snippet doesn't show up… bizarre. youtube-rich-snippet.png
Social Media | | BeTheBoss0 -
URL's for videos to increase page value and social sharing value
Hello Everyone, We recently developed videos for all of our products. Upon clicking on each video, we have the video popping up in a lightbox. The videos are hosted on Amazon s3. We would like to implement social sharing for each video and to do so, we are going to have the video load on each page upon being clicked using jquery. My question is how we should structure the urls so that the actual product page gets the share value. So for example, if the page is www.website.com/product1.aspx should we have the video be www.website.com/product1.aspx#video and ensure there is a canonical url on each product page so that the benefit is given to www.website.com/product1.aspx Or is there another way that anyone would recommend doing this? The videos are AMAZING and I'd like to ensure that as these videos are shared on social networks, that the value of the share is directed to the actual product page. Any ideas mozzers? Thanks!
Social Media | | eric_since1910.com0 -
YouTube Views?
Does anyone have any guesses on how YouTube views are counted? Are views unique or can a single individual view a clip multiple times? I have also heard rumor say that AUTOPLAY views from your profile page do not count.
Social Media | | Thos0030