How to optimise Youtube videos
-
Hello Mozers
I have four individual 'Benefits' videos on our companies Youtube channel. Three describe individual benefits and one is a composite of all three. All the videos have an audio script to accompany the visuals.
I have been asked to optimise these videos and so far I have added:
Title, Description and tags within the 'Info & Setting' section for each video.
However I am sure that I should be adding more information to optimise these videos more completely. I have the audio transcript in written form and have a hunch I should be adding the relevant audio transcript to each video.
Currently in the section 'Add new subtitles on CC' I have 'Published' 'English (Automatic), which is an approximation of the actual script.
Could anyone point me to a resource which clearly shows how to accurately add subtitles to a video. Is it just a case of cutting and pasting and manually timing, or is there a slicker way of adding the text?
Thanks
Catherine
-
Hi Catherine,
I am pretty sure the only way of doing this is by manually going through the video & adding he subtitles manually, it is the most accurate way as the automated process can make mistakes & leave a bad user experience.
When logged into YouTube Navigate To >> Creator Studio > Video Manager >> Click the video you wish to edit >> Create subtitles or cc >> select your language. Run through the video & add the subtitles manually.
https://support.google.com/youtube/answer/2734796?hl=en
Another step would be adding a link to the landing page where the videos are embedded in order for users to link to your site & service offering. Video sitemaps can also be added to your site to improve your visibility.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google SERP shows wrong (and inappropriate) thumbnail for Facebook videos?
Hello I'm running into a strange issue with at least one of my client's video. The video is posted on Facebook. When searching for the video on Google, the SERP shows a completely wrong, and inappropriate, thumbnail image. (And in one case the preview video starts playing within Google SERP.) It also seems that Google is indexing various countries' facebook page for the same video separately (it-it.facebook.com, fr-fr.facebook.com, etc). Note that only the thumbnail and preview video within Google are wrong; if you click on the link, you see the correct video and page. I hesitate to divulge the actual client video, but there are some reports on Google's search community about the same behavior: Here's one that stargs back in March: https://support.google.com/webmasters/thread/33760205?hl=en and a more recent one: https://support.google.com/websearch/thread/71452151?hl=en It looks increasingly like a bug in some google algorithm, but nobody at google seems to acknowledge that. I've unpublished the original video from FB and submitted an 'outdated content' removal to Google, which is pending. In the meantime, my questions for our group of experts here: Has anyone else experienced this and any other suggestionso n how to fix? If we assume that this is not a google bug: how could a malicious actor or black-hat SEO influence Google's algorithms to cause this? Thanks, mickey
Social Media | | infamia0 -
Do you get dinged for Duplicate video content?
If a vendor who creates your video posts it on their Vimeo account and I post it on my YouTube account will Google count that as duplicate content?
Social Media | | RoxBrock0 -
How do I quickly check which keywords Google index YouTube videos for on first page?
I'd like to create YouTube videos since they can be a good way to rank for certain keywords. So I'd like to find a way to QUICKLY know which of the thousands of keywords I have are most likely to result in a first page result for my video. Is there a tool or technique you can recommend for quickly identifying the keywords I should target?
Social Media | | Interdisplay0 -
Is it important for SEO that YouTube and Google + be used under the same Google Account?
Hello - I have a client that has their Google Plus and YouTube under separate Google accounts. My thoughts are that it'd be best for SEO and awareness with Google that their active YouTube channel to be under their active Google Plus account. My question is: Is it recommended for SEO that we upload the videos to her prominent Google business account (they only have about 100 subscribers)? If we did this we would delete them from the other account to avoid dup. content. We are in a position where we can make this change easily if it is recommended and good for SEO--which I would think it would be. So we would like to know now if we should make this change before we grow the YouTube channel further, or if we should leave it how it is. Any insight would be very helpful! Thank you!
Social Media | | dirigodev0 -
Embedding Youtube Video Problem
I'm under the impression that when working with WP, it's best to embed videos from youtube rather upload your own video. However, I really don't like the video previews that come at the end of video if it's embedded from you tube. Is there a way to "turn that off" so the video just ends without previewing all the other videos? Thanks, Ruben
Social Media | | KempRugeLawGroup0 -
Google Pus Places, page and youtube issues. PLEASE HELP!!!
Ok I have a youtube channel, a page connected to that and I have a business listing but I cannot get all three to work together. Any ideas? https://plus.google.com/+CentralsaddleryCoUk is the page (I want to ad the location to this one) http://www.youtube.com/user/centralsaddleryvideo our youtube The two above seem to work fine but the local listing below will not connect to the page or youtube. https://plus.google.com/b/107598085314018001171/107598085314018001171/about?hl=en-GB This has been driving me nuts for ages.
Social Media | | mark_baird0 -
Using youtube videos to rank for queries in the serps as well as youtube
I have some youtube videos of my business and some of them are ranking organically as well as for queries in youtube. Would it be wise to start naming more of my videos long tale key search phrases and uploading them to youtube to get them to rank organically and on youtube? what is the best way to optimize these videos? key phrases in the description as well as title of the video? How do i get them to rank on youtube as well as in the serps? just get lots of views or do links to my video help? Thanks mozzers! Ron
Social Media | | Ron100 -
What can Google tell from a video?
I notice that Youtube apparently does kind of an automatic transcription. What can Google tell about a video? Is it comparing text from a voice recognition transcript? Can it take compare the waveform of a video signal and see how different a video is from another video? I'm putting together a variety of videos that are similar for different pages and wondering how much do I have to change for each video. I remember one time I attempted to launch a video that was an exact copy but with a different file name, title and tags and Youtube said, "hey, that's the same video!" Thanks!
Social Media | | 945010