Ranking Issues Recently Popping Up
-
We have a site that based on your research tools, holds its own in almost all aspects in regards to # of links, # of different linking domains, quality of links, mozrank, moztrust and all that stuff. Compared to our top competitors, we do very well based on your tools via our campaign monitor.
The issue is we seem to be dropping like crazy every month in our rankings and traffic despite this fact, and we can't get our head around the cause. I do have a couple of ideas, and I wanted to run them by you guys to get your opinion.
Domain: bonitaj.com
My Thoughts On Possible Issues...
1. Text Content & Panda Update
I know one of the big things with the panda update was quality of content. I know one thing we have for sure is a lack of "text-based" content. Sure, we have home page, main cats, sub-cats and product pages, but they are mostly just windows into the product pages, and don't have a whole lot of good copy. THIS IS MOST EVIDENT ON OUR PRODUCT PAGES, where each product page is loaded with content, but only 3-4 very short paragraphs of text. Do you think this is hurting us? THE ONLY ISSUE IS THAT our competitors also don't have a whole lot of text-based content on their pages.
2. Too Many Category Pages & Same Products Featured Somewhat on them
I think another problem may be that on each category page, we do have a lot of the same products featured. I don't think its crazy duplicate content or anything, but I do think that back in the old days we got a little crazy with creating "niched out" category pages that pretty much feature the same products as some of the more important and base category pages. Do you think this is hurting us?
I've pitched a solution to this that involves trying to tone down the amount of sub-cats we feature that were originally geared towards attracting long-tail traffic. In the end that really isn't working anymore anyway, so maybe we're spreading our site thin by going to deep with some of these niche category pages?
3. Lack of a sitemap?
We used to use an xml sitemap, and really don't anymore. We have nothing on file with google webmaster tools. I've recently read in one of your blog posts that a simple thing like adding a good sitemap could help our 600+ page site or so get crawled a bit deeper allowing more pages to rank?
IN THE END, MY QUESTION IS SIMPLY, IF THERE IS ONE OR TWO THINGS I CAN DO TO GET OVER THIS HUMP, WHAT WOULD YOU SUGGEST?
-
Interesting note to add to this, I did just notice via Google Webmaster Tools, that our blog had been hacked and 150 or so of our blog posts were injected with hidden link spam. In webmaster tools it said that the 2nd biggest keyword within our site was Viagra. So that is definately playing into these drops in rankings I'm guessing within the last couple of months.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Issue to index AMP pages
Hello In googe search console i have about 500 pages indexed for my websites https://horaire-priere.be/ and https://horarios-oracion.es/ but only 20 pages are indexed as AMP. Butmy site is amp only. I can't understand why google indexed the page but not in amp mode? Thank you in advanced
On-Page Optimization | | Zakirou0 -
Ranking at 2 and 3 for a Desired Keyword - But Missing #1
I have a keyword I usually rank #1 for "Maui Beach Wedding" that I am now ranking 2 and 3 for with two separate pages below: My home page: https://simplemauiwedding.net and the below internal page I am linking from my home page that I really want that term to rank for. https://simplemauiwedding.net/beach-wedding-packages What is the best way to pass the authority from one to another for this particular keyword. I want this URL https://simplemauiwedding.net/beach-wedding-packages to rank for the term, not my home page which has a link pointing to this page from my home page which I was hoping would point the authority to it for the term. What are some other ways to signal which page I prefer Google to pick up for the keyword I want to rank for? Thanks
On-Page Optimization | | photoseo10 -
How can a page rank for keywords that it does not have on it?
I have a client that is ranking in the top 10 for several keywords on their homepage. Their site has no purposeful SEO in it, there is barely any text on the homepage at all and none of the text are the keywords it is ranking for.
On-Page Optimization | | woodchuckarts2 -
Does traditional linkbuilding work to rank an app in the app store?
Hi all! Im diving into the App Store Optimization (ASO).
On-Page Optimization | | Gaston Riera
So, one of my coleagues told me that traditional linkbuilding works in order to get better ranks in the app store, I am specifically saying about the Google Play Store. (not apple store). Well, any thoughts in linkbuilding? Does it realy work? any study case, blog post or experience in this subjet? Thanks!
GR.0 -
How to fix duplicate issue among multiple root domains
Hello, I’m doing SEO for one E-commerce website which name is Lily Ann Cabinets & I’ve around 300 different root domains which having same linking structures, same design & even same product database for all 300 websites, but currently I’m focusing only on Lily Ann Cabinets website & trying to get ranking on some targeted keywords, but website is not performing well in Google.com For Example: http://www.lilyanncabinets.com/ (Main Websites)
On-Page Optimization | | CommercePundit
http://www.orlandocabinets.com/
http://www.chicagocabinets.org/
http://www.miamicabinets.org/
http://www.newyorkcabinets.org/
http://www.renocabinets.org/ So please can anyone tell that Will it create duplicate issue in search engines or may be due to this reason website doesn’t have good ranking in search engines, then how can I fix this issue? Do I have to make different structures for Lily Ann Cabinets?0 -
Why a page with an On Page A grade has a less good rank than a page with a F grade?
Why a page with an On Page A grade is ranked 17 in Google when the home page with a F grade is ranked 9 ? Thanks
On-Page Optimization | | Amadeus_eBC0 -
Some of my pages are ranking for terms which I want other pages to rank for. What can I do to effectively switch the ranking?
Some of the pages are ranking for terms I have optimised other pages for. The pages which are ranking are quite rightly falling, because they aren't optimised for the terms they're showing for. However, I have pages which are optomised for those terms. How do I switch the SERPS to the page I want?
On-Page Optimization | | GlobalLingo1 -
Whats the best way to rank high for several different keywords?
I Have a print website www.print.dor2dor.com and we print 100's of products. I was wandering what is the best way to rank high for severall keywords as we dont want to just rank high for printing because when people are searching they normally type in the product they are looking for with printing at the end of it.
On-Page Optimization | | WillFrank0