Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Local SEO
    4. Local Listings
    5. Google Business - Adding location into business name

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Google Business - Adding location into business name

    Local Listings
    3
    6
    1303
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • omeryamac
      omeryamac last edited by

      Hello,

      I've a client that has many services in different locations and addresses with the same website and phone number. But the thing is they want me to involve location name to business name. Is there a way to add and verify as bulk ?

      1 Reply Last reply Reply Quote 0
      • MiriamEllis
        MiriamEllis Subject Expert @omeryamac last edited by

        You're welcome, Omer!

        1 Reply Last reply Reply Quote 1
        • omeryamac
          omeryamac @MiriamEllis last edited by

          Thanks for your thoughts. I'll take into account this spam risk has bad effects for future. And for the big brands, we might face to worse issues.

          Thank you

          Ömer

          MiriamEllis 1 Reply Last reply Reply Quote 0
          • MiriamEllis
            MiriamEllis Subject Expert @omeryamac last edited by

            Hi Omer,

            Adding modifiers of any kind to the business name is against Google's guidelines. Your client is actually right that having city names in the business name can increase local rankings, but it's considered spam to do so and businesses that are ranking via this tactic are at risk of red flags being raised at Google if they notice it, if a competitor reports the company, etc. So, while your customer is right that this tactic can increase rank, it isn't really worth it to spam Google.

            omeryamac 1 Reply Last reply Reply Quote 1
            • omeryamac
              omeryamac last edited by

              Thank you Patrick. These addresses are real and customers can go and visit. It's a home appliance repair service chain. Also they give service in customer's house.

              Their marketing dep. think that adding location name to business name helps to rank better. But it's good to hear that it's not a strong effect since I set NAWP properly. I'll try to convince in that way and check the tools you mentioned.

              Thanks !

              Ömer

              MiriamEllis 1 Reply Last reply Reply Quote 0
              • PatrickDelehanty
                PatrickDelehanty last edited by

                Hi there

                Google recommends using a local number for different locations when possible, so try to stick to that methodology when possible. Are these actual business locations or just addresses that customers would not go to? In that case, I would also check out service-area businesses on Google My Business, as this sounds like it could be applicable to your business model.

                When it comes to the business name, do not include a city in the location. If you are properly listing NAWP & category information, then you should not have to list the city name in the name. Stick to the business name with no location information.

                You can utilize bulk listing tools like Moz Local, as well as Whitespark. Both will put your business information on relevant citations and listings outlets. Focus on properly categorizing and listing your business information, and you should be all set.

                Hope this helps - I am sure more people will have more details to add! Good luck!
                Patrick

                1 Reply Last reply Reply Quote 1
                • 1 / 1
                • First post
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • r1200gsa

                  Unsolved Has anyone noticed the Google quote request response rate never changes?

                  google my business google penalty google

                  We respond to almost 100% of our quote requests, yet every quote email that comes in from Google shows a 27% response rate and it never changes. Has anyone else seen this or have any insight into it?

                  Local Listings | | r1200gsa
                  0
                • Shorefield_Holidays

                  Where does the small description on a business listing come from in google maps?

                  Hi All, Simple question, but I'm struggling to find the answer, so I hope someone is able to help. The business I run is Oakdene Forest Park; Google Maps URL: https://www.google.com/maps/place/Oakdene™+Forest+Park/@50.8114372,-1.8598721,18z/data=!4m12!1m6!3m5!1s0x4873980ce90e4ef7:0x755579d631c25b33!2sOakdene™+Forest+Park!8m2!3d50.8114796!4d-1.8582842!3m4!1s0x4873980ce90e4ef7:0x755579d631c25b33!8m2!3d50.8114796!4d-1.8582842?hl=en Under the business name, it has a small description and for the life of me I don't know where Google is getting it from because a part of it is wrong. It looks like this: Oakdene™ Forest Park Rural Resort with Entertainment & a Spa I would like to remove the term 'Rural Resort' but where do I find it?? Thanks in advance for your help.

                  Local Listings | | Shorefield_Holidays
                  0
                • paulfoz1609

                  Local Search - can I use a shortened company name

                  Can I use a shortened version of our company name for local search or does it need to match the name registered at companies house exactly?

                  Local Listings | | paulfoz1609
                  0
                • GabeGibitz

                  How do I treat multiple buildings on the same college campus on Google for local SEO?

                  Should I delete them? Simply give them a different address like "City, State, Zip"? I see the benefit of having key buildings on campus in Google Maps, but I don't want those to affect my accuracy score and, thus, my local rankings for SEO.

                  Local Listings | | GabeGibitz
                  1
                • Jo_Da

                  Local SEO: Special charakters in brand name?

                  Hey guys, we run a local gym in Germany located in Nuremberg called: "STUDIO N°1 - natürlich fit". Our domain is: www.studio-no1.de We are currently working on a new website since our current Website isn't really SEO optimized. Until then I would like to start optimizing some off-page attributes. As far as I know one of the main points in Local SEO is that your firm is registered at important directories. In our case we are already registred in most of the important german directories. The problem is that our oficicial company name has a special charakter included. This means that in some cases we have "N°1" and in some others "No1! Our Google Business name for example has "N°1", facbook not (no special charakter allowed). Germanys most important site for listings: Gelbeseiten, doesn't even allow special charakters in brand names.... On which name should I focus to get all the business listings to have identical NAP informations? Does it even matter? Schould I focus on "STUDIO No1 - natürlich fit" or "STUDIO N°1 - natürlich fit"? I hope you could understand my problem. Big Thanks Jonas

                  Local Listings | | Jo_Da
                  0
                • David-Kley

                  Google Local Storefront or Google Service Area?

                  We have been seeing some strange things happen in Google local after the most recent update. We used to show up in the maps all the time and have made no major edits or changes to the profile. Now when we search for our services, we show up high in the organic results, and not at all in maps (local listings). We have our profile setup as a service area since we do meet with people and provide services at their location, but also have checked the option that we also serve people at our address. I am wondering if the recent update favors actual storefronts when people are searching for services. Any ideas? Technically all the actual work is provided at our location, and the service we provide at the service area locations is based upon consultations. If we switched it to an actual storefront listing could that possibly help? Our profile is fairly strong, and has reviews, long history of posts, etc. What gives Google?

                  Local Listings | | David-Kley
                  1
                • brfieger

                  2 businesses same phone number

                  I was wondering how I should approach a scenario where I am optimizing two different companies websites that have the same phone number but different addresses. This sounds like a weird scenario, however it is out of my control. Is treating them as two separate companies fine, or do I have to take special precautions when submitting business directories and what not? Thanks for everyone's help! As a side note, is their a way to use Moz Local with both companies, right now it is getting confused as to what business belongs to what listing.

                  Local Listings | | brfieger
                  0
                • dsinger

                  Bing Places for Business - Worth It?

                  Hey Fellow Mozzers, I am trying to determine if Bing Places for Business is worth the time and effort it takes to create listings.  My business has 900 locations, and would take some time to create the bulk upload file to load into the Bing Places for Business dashboard. My question is, since Bing already does a good job of creating business listings using data from 3rd party sources such as Yelp and Citysearch, where I already have a strong presence for each of my locations, is there any value in overriding the automatically created business page for each of my location with information that I upload?

                  Local Listings | | dsinger
                  2

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.