Anchor Text, best practice for internal links?
-
Hi,
We have a news article on our site that describes currents status/news concerning 2 "major" topics for our business. Now we also have separate pages dedicated to these topics and try to target links/traffic here.
This news article has obtained a few "natural external links", but to my question: Within the news article we mention these two keywords naturally about 10 times each. Should we "anchor text" -link each of these mentions to it´s dedicated/in depth -page? Or perhaps only the first mention? Or not at all and perhaps instead put text at the bottom of the article pointing/explaining where they can find more info on each subject at our site?
Thanks!
-
Hi Anders,
Great to hear it - best of luck!
Sean
-
Thank you Sean and Vijay!
I agree with your advice
-
Along with advice given by Sean, please review this as well https://moz.com/learn/seo/internal-link
-
Hey Anders,
My advice would be to put the links in where it feels natural. If you're mentioning each term 10 times within the article, don't put 20 internal links in it for the sake of it - it's spammy and isn't great for user experience. After all, no one likes reading an article that's littered with blue underlined links.
Maybe hyperlink the first mentions of each keyword within the article and then add a section at the bottom that says something along the lines of:
"If you want to know more about {keyword A} or {keyword B}, click here"
This way, people can click the links in the article if they so wish and, if they reach the end, they can be directed to logical next location in their website journey.
I hope this helps,
Sean
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best way to remove a link that redirects to a spammy site?
I've got a new client and I'm trying to clean up their backlinks. There are several links that all redirect to this spam site http://www.expert-lender.com. All of the websites appear to be real, i.e. http://www.sammorganhomes.com/ but the actual links i.e http://www.sammorganhomes.com/wp-fav/backup/supplement/semitruckleasing.html are in a sub-directory and redirect to the spam site. I don't know if these links were from the previous SEO company or if they paid someone to create these or if these sites have been hacked. Can anyone tell me what is going on here and what should I tell these site owners?
Link Building | | Total-Design-Shop0 -
Link building strategy - my weak link!
Please help me understand link building. I've read the articles on Moz, but they seem vague to me. Specific questions: 1. How do I get my webpage on good quality sites? 2. Guest blogging? Good or not? 3. What about when people pick up one of our blog stories and publish it on their site with a link back? Is that bad now because it is duplicate content??? 4. Forum posts with a link in the signature? Good or not? 5. Directories - I get it that these are no longer good... are they severely negative? Should I take them down. 6. PR - Looks like this is bad... right??? 7. Youtube - any value? 8. Pinterst, LinkedIn, Twitter, Facebook, Instagram? Any value to backlinks here? 9. What about sites like redit? 10. Anything else I should consider?
Link Building | | CalicoKitty20000 -
Should you ever change your anchor text ?
Hello I have a question about anchors. I have done all my own seo over the last 3 years, with tools from various sites. I had an seo audit done about 1 month ago and was told my link profile was very natural. They had one recommendation. To go back over my link profile and ask some webmasters if they would change the anchor from the name of my site or my url to a more seo friendly phrase. This seemed logical. I never did a lot of anchor text just name or site or url. Anyway, over last 4 weeks I have messaged several webmasters and asked to have anchor text changed to something along the lines of the keywords Im targeting. Tedious task to go through all the links but I changed several anchors to what was recommended. I was also out link building at same time. These last links and I got several of them all natural links after 16 hours work days. Are all will seo friendly anchors, because as Ive gotten more experienced my links have gotten more in lines of what is "seo friendly" or at least I hoped. I asked one webmaster to change my anchor and he warned me I would be slapped with a penguin penalty and wouldn't recommend I do this. I have already done this to several of my links. Then today the new seomoz update came up and I was down on DA and PA by 3-4 points. Do these have anything to do with one another and have I been given bad advice and can I fix it if I have ? Sorry about long post just a little confused. I don't want to step into penalty land and not know I did.
Link Building | | New1000ad0 -
Should I request backlinks to use anchor text that is page specific?
I work for a community college, with fairly high seo for the college in general. We have no budget for advertising specific programs, so we are trying to optimize individual pages on the website, e.g., physical therapy assistant, welding, etc. Does it make a difference if other websites use our main url, college name, or the college name plus specific program as the anchor text? Also, I'm seeing some posts here recommending to avoid lots of directory listings. I assume that doesn't apply to industry specific directories, like nursing school directories, right? I'm still a very new newbie and appreciate your advice.
Link Building | | LAJN0 -
Which way of Link Building is best for seo and long term results
Hi - Have started off with a Automotive site - www.mycarhelpline.com based in India 15 months back Have achieved close to daily visitors of 2500+ in numbers Have made do follow links through - Article submission in high pr directories, couple of press releases, high pr forum submission, directory submission with high pr (though yet to get link from yahoo, botw n dmoz) and couple pf backlinks in high other pr sites Need to know - Best way to create backlinks - is article writing the best way to create backlinks - as against paid directories and paid press releases. I Can target 350 articles in high pr article directories for 6 mo - Ezine, Selfgrowth, Articledashboard n others How can i achieve my target of 10,000 daily visitors. What link bulding strategy do i need to adopt - as am finding difficult to explore sites where i can build backlinks except articles There are other Auto sites - heard of getting 40K unique visitors on daily basis Pl suggest . thnx
Link Building | | Modi0 -
What is the best way to find the best keywords to focus on?
Everyone seems to say "focus on the long tail" but how can you justify focusing on such small search volumes (often zero according to Google) especially if the site you're promoting's revenue is ad based? Also, how do you even identify the best search terms to target? What are the best tools out there? Thank you!
Link Building | | harrygardiner0 -
Value of Links WITHOUT anchor text?
Does having links without or with irrelent (such as your name on blog comments) anchor text improve your SERP ranking?
Link Building | | charles10 -
Are 36 links from one site to nested pages better than one link to the root domain?
I have a Driving School website www.1stclassdriving.co.uk. The site is structured geographically with 36 area pages, one
Link Building | | Brian_Worger
page per area post code and one page per Driving Instructor. I am trying to develop links and have found a site (da91 pa
63) where I can create area links to each of my area pages if I
wish. Is it best to just create one link to the root page or
should I create 36 individual links to each area page? - which is most valuable?0