Is it possible to rank for street name searches?
-
I am working with a real estate agency who serves a very small geographical area in Dallas, TX. Many areas with Dallas addresses have proper names (e.g. Uptown, Highland Park, Lake Highlands, etc.), but the area my client wants to target is nameless, so we had the idea of trying to target searches for particular street names instead (e.g. homes for sale on easy street). I have looked around quite a bit, but have not found a website that takes that approach. Any thoughts on whether it's possible?
-
Oh, that's very kind of you to say, Chad. It's always my pleasure! Seems like you've got some great opportunities ahead for some interesting content dev.
-
Thomas, that was HUGE! Thank you, sir!
-
Miriam,
You have been a tremendous help to me in the past, so thank you for replying to this question. In fact, I posted this hoping to get your input.
(1) That's right on the street names being baked into the listings themselves. I know it's helpful to have pages for cities, areas, and neighborhoods, but I have never (until now) considered building pages to target particular streets. It makes sense to me, but I had not found a precedent for it until Thomas' post above (thanks, Thomas!).
(2) I have seen the reports of dramatically increased "near me" searches, so thanks for the tips on optimizing for that.
-
Hey Chad!
Interesting topic. Two thoughts on this:
-
I'm assuming that the optimization for the street names is already baked into your client's real estate listings. As in 3 BD/2BR Home at 123 Turtle Creek Drive. Right? It certainly makes sense to me that you would optimize the home listing pages with their street as well as their city.
-
I'd give some thought to 'near me' searches as well (as in 'homes for sale near me') which Google stated doubled in 2015. This phenomenon is largely tied to local pack results, but, of course, it's forbidden to build Google My Business listings for 'for sale' properties. Nevertheless, there could possibly be some organic opportunity to begin competing for near me phrases for the small area your client serves. Content development + optimization + link earning would be key here.
Hope this helps!
-
-
Yeah it's possible, for example this: http://www.zoopla.co.uk/for-sale/property/kirkdale/daisy-street/
(nowhere near me, just thought to search what may be a street name!)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
US rank worse than the UK
Hi, Can you please advise? We have been focusing on the UK traffic, but this year we are expanding to all English speaking countries, primarily focusing on the US market. Our SEO efforts are not equally fruitful in the US, but they are really good in the UK. Can you please suggest what seriously impacts rank these days? our main domain that we use in the UK is domain.com. The US version uses sub-directory domain.com/us. Is this a problem? we have about 3 times more traffic from the UK than the US, and we have only UK backlinks. Do they still impact SEO significantly? can our poor US rank be related simply to a larger market? Any ideas on how we can improve? Technical suggestions, page organisation etc, I'm open to any suggestions. Many thanks. Katarina
Local Website Optimization | | Katarina-Borovska0 -
How to Rank Local Website in Search Engines?
Hello, I'm the owner of a rubbish removal company based in London - Frank Rubbish Removal and trying to optimize the website of the company for search engines. Until now, I have hired a couple marketing companies but without success. What I want to achieve is to rank for local keywords in the rubbish removal niche, for example, Rubbish Removal Chelsea, waste clearance Hackney, waste removal Harrow...and similar local keywords. I have spent a lot of money on marketing companies and the website still can't go on 1st page of search engines in the UK. Can you tell me what I can do or who can hire to bring my website on 1st page for the local keywords?
Local Website Optimization | | korado112 -
Hreflang errors "no return tag" sitemap.xml , and local search landing page with wrong Languages
Really need help , our website when search in google(US) will provide global page (keyword:asus/asus zenfone3). and search console also return "no return tags"another wear thing is when use googlebot crawl sitemap.xml googlebot cannot finish the file less than a quarterCan you please advise on what needs to be edited or changed to make sure my implementation is correct and not returning errors?
Local Website Optimization | | June01270 -
Issues With Search Results
Hello All, I am currently having issues with the following website: http://universityforddurham.com/None of the vehicles the site has in inventory are not showing up organically.Example:2016 Ford Fusion in Durham, NChttps://www.google.com/?ion=1&espv=2#q=2016+Ford+Fusion+Durham%2C+NCThe results page pulls University Ford North, which is another dealership we work with and has no issues showing up organically. Both of these websites were built around the same time, but the Durham store receives more traffic.If I perform a Google Search for VIN numbers, such as 3FA6P0SU0GR121259 the first page of search results are for the vehicle by all the dealerships in the Auto Group, except for the dealership that actually has the vehicle.I am wondering if the vehicles are not being indexed by Google. When I perform similar searches in Bing, the proper results are populating.Any suggestions or help would be great.Thank you!
Local Website Optimization | | Webstreak0 -
Weird: Local Landing Page Not Showing In "City + Brand" Search Query
Hi Mozzers, I've noticed something strange that I can't quite wrap my head around. I'm hoping it's an easy fix and I'm just overlooking something. Backstory: I'm managing all things digital for a local flooring retailer that has 6 showrooms in the region. I've done basic local SEO - local landing pages with proper markup, GMB set up and verification, Moz Local scores are in the 80% range for each location and improving steadily, etc. However, one of my locations is way behind all of the others in both organic searches and the map. Recently, I did a search for "city + brand" for this particular location in an incognito window and the page came up on the 4th page. When I perform the same search for any of the other locations, the respective landing page come up 1st or 2nd along with the homepage. I even searched using the title tag as well as a few more specific searches and still nothing on the first page. This is weird, right? Has anyone experienced this before? Search Console came back perfect, so no penalties and it's definitely being indexed. For reference, the page I am referring to is http://www.nextdayfloors.net/locations/columbia/ and the location query I am using is "Columbia, MD" Any help is much appreciated! Thanks! Tim
Local Website Optimization | | AinsleyAgency0 -
Multilocation business, how can you rank for different categories in different locations with only branch pages?
Hello Mozzers, I am wondering how do you rank for categories locally where when you operate from multiple branches. Currently our eCommerce website has location pages for every category but I know that this is now classed as doorway pages and spammy so I am in the process of sorting out our site structure. I understand that the general format for having sites with multiple branches is to have a branch page per physical location and that's about it. Is there any more to this ? However, What confuses me though, is that if you offer all these services in all these branches, how are you going to rank for them locally if you don't have a specific page for each of them in that location? So for example - We rent Carpet cleaners , floor sanders, generators in each of our different branches. My site currently has a carpet cleaner hire <location>url , floor sander hire <location>url and a generator hire <location>url. Every branch has a url for each of my categories.</location></location></location> So if I was to get rid of all of my location category pages. How am I going to rank for these renting these products in different cities where our branches does without having specific location pages for them ? Is it just a case that google knows that because I have branch pages at locations x, y, x , then my carpet cleaner , floor sander and generator category pages will rank locally in those locations providing I have decent citations etc etc etc thanks
Local Website Optimization | | PeteC12
Pete0 -
Whats in a domain name (tld)
So we are setting up a new site for a Business Improvement District (BID) for our local town. So initially we would name the new site TownNameBID.co.uk (or .com) . However with the new domain tld out we are thinking of getting TownName.BID using the new BID tld. .BID is meant to be reserved for sites such as auction sites, however this will actually be more of a community support site. I would have thought that technically it should not really make much difference particularly once all the appropriate Local Business is placed on the site. But what is the possibility that by search engines it may perceive this a an auction site as opposed to a community site. as well as technical issues are there any anecdotal issues where the wrong tld may put people off. Thoughts
Local Website Optimization | | smartcow0 -
Why a site just dropped out of ranks
I have a site i am working on link It was ranking fairly well and then I added content to the homepage to better optimize it for the keywords it was already ranking for. Ever since I did that the entire site is no longer ranking well. Thoughts?
Local Website Optimization | | Atomicx0