Raising a page in search engines - My plan - Thoughts...
-
I am trying to put forward a strategy for my company on how to create content, then follow it up with link building and social posts in hope to build the page rank in search engines like Google.
Can you please take a look at this and let me know your thoughts? I have read the MOZ help documentation about search and want to see what you guys think. This is not a local search, we are a national website selling products throughout multiple offices.
So we are trying to rank for certain keywords. This is what we have come up with. Any help/opinions would be greatly appreciated!
Step 1: Create a page around the keyword that we want to rank for. The page must be well written, contain content which is engaging and may be hard to get this content elsewhere. The page may contain a video with further information on the topic. Of course the correct tags must be present (H1), page titles, etc.
Step 2: Once the page is created it is time to start getting people to see the page. This is where we start with social media. Making a post about the page and getting people to see it. (Facebook, LinkedIn, Google Plus, Twitter, etc.)
Step 3: Press release. When sending out press releases on topics related to the page, we can link to the page in the release.
Step 4: Articles on industry websites. Try to get industry websites to write an article on a certain topic that we specialize in. If they can link to the page we created in the article, it would help. (Sites with high page ranks and .edu websites are extra powerful.)
Thanks for reading.
-
Step 1 should really start off with something more along the lines of "Create a page around a product or service we provide. Determine related search terms, expanded terms, relevant informational queries, FAQ questions, LSI terms, etc. that could be used to enhance content of the page and draw traffic." Don't create a page for a single term. Create a page because it actually provides the user/customer/visitor with something worthwhile and relevant that you provide/offer.
Step 2 should not be all about Social Media. SEO _is_how you get people to see/find your site. Social Media is a useful tool along side this but its more than just posting up a new page or a new blog post two or three times a week to your Company Page and somehow magically drawing in millions of followers... its about building a community, conversing with the community and related pages, cross-promotion, making yourself into an industry leader and authority on relevant related subjects. Now, if this is more of a B2B operation then you might want to consider a few other things. Because when thinking about it from that perspective you'll want to do some research about the major social networks and forums that members of that industry use. While Facebook, Google Plus, & Twitter seem like great ways to push out a new site page and to start getting some traction, if all your industry professionals who would care about your information are on LinkedIn and PartnerUp then you'll want to prioritize that. Or if they congregate around a handful of G+ community or Facebook pages then you'll want to work towards being able to post your information there and/or be posted by the admins & users of those groups.
Press Releases sound nice but make sure that its a good, legitimate press release service. Back in the day there were tons of these services out there and they were really good at getting your post on one or two decent sites.... and 300 crap sites... all of which were 'useful' at the time but definitely lead to some headaches involving disavows when that became a thing. Just because your content is being syndicated across a whole bunch of sites doesn't mean that its necessarily a good thing... for all you know, the bulk of those pages are buried so deep and NoIndexed instead of having a cross-domain canonical to the 'original' so there's no traffic to & through it and no equity being gained. And hell, since it could be creating 300 instances of duplicate content and most of those sites probably do the same for tons of other 'clients'... those links you do get will potentially be from low quality, low domain authority, and fairly spammy sites.
Step 4 sounds fine. You might also want to look into something like HARO (https://www.helpareporter.com/), offer up an article to a relevant business journal as an editorial (and don't try to 're-sell' that article to multiple sites with 'a couple tweaks'), reach out to leaders in related industries for legitimate cross-promotional opportunities, look into opportunities to speak with or offer insight to the writers of relevant industry blogs, etc.
-
These would be pages. For example. A hot keyword in our industry is "SG1". We want to create a page that tells about SG1, why it is needed, what we can do to help, applications for it, etc.
-
Are you creating informational type posts like blog content? I would advise against creating pages around singular keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What can I do to improve my site's local search ranking?
I've read a lot about the "Magic 7" ranking factors for local search, and I feel like in a lot of ways, my site (www.imageworkscreative.com) is doing all the right things and still not having terrific results. The only thing I can think of to really improve upon is how often our local keywords are mentioned on our pages - maybe setting up a local blog or something similar would be helpful? Adding footers that include the names of local cities? Does anyone have any pointers for me? We would really like to rank for things like dc web design, web design va, etc. - and fast. We have (recent) links from two local Chambers of Commerce and we're working on getting accredited by the BBB. I feel like those listings will help us, but there has to be more we can do.
Link Building | | ScottImageWorks0 -
Squidoo and hub pages links spammy?
I was wondering if links from sites like studio, hub pages and tumblr are worth it in 2013 post panda/penguin? It seems spammy to me but some people appear to still use them? any thoughts?
Link Building | | SamCUK0 -
Would you delete the links page ?
I have noticed that more and more of my competitors are removing the links page from their sites. Either that or they are hiding them. I suppose it makes sense because all the links on my page http://www.kerryblu.co.uk/links-7-w.asp are just links to sites that are linking to me. Supposedly there is no worth in this but I'm just worried that I will lose a lot of links if I delete this page and this may effect my currently crappy rankings for the worse. What do you think? Keep the links page or delete it ?
Link Building | | Dill0 -
Are links from every page of a partners website to my website bad for seo?
I have asked a partner website to link to my website in the Menu Bar. Which has resulted in a link to my website from every page of the partners website (Over 1000 Pages). The link is not a "nofollow" link, it is a regular link. Can this have any negative effects in terms of SEO?
Link Building | | raghavkapur0 -
How does Google treat multiple backlinks on the same page?
Hello mozCrew Just a quick yay or nay. We have an embeddable code on our site for customers who want to post our link on their website listed here: http://www.accupos.com/etc/embed-code-restaurants.php But in our link, there are actually 2 separate links, one branding link that says the name of our company, AccuPOS, and another link which targets a specific target keyword "Restaurant POS Software". My question is, does Google only give credit for the branding link, since it is listed FIRST? Or will we get double credit? Is this a good or bad practice, and what would you recommend? Thank you! Derek Moore
Link Building | | DerekM880 -
We have links from our page at .com and .com/. Should we be concerned about this and try to merge?
When running link reports for our page .com, it redirects to .com/. We do have links for both URLs, but .com/ is significantly more than the other. Should we be concerned by this? Are we losing some links because of this?
Link Building | | hanapin0 -
Links from Real Estate Websites Link Page, Do or Don't?
It seems that real estate sites have at times been under heavier scrutiny from the search engines. But real estate agents get networking, which makes acquiring those links a little bit easier. Plus with localization of search, I think real estate sites may give off a good GEO scent. Should SEO's go for links from real estate websites? Does a reciprocal link devalue said links?
Link Building | | Thos0030 -
Trying to avoid splitting Search Engine juice, need advice
We currently have a political issue with one microsite we're trying to promote. The group that created the website, created it without the consent of the rest of the company and now, although it's allowed to live, we've been given a few restrictions. They main restriction is that when the microsite is linked from the main corporate website it needs to be referenced as a subdomain so http://microsite.company.com. We've been promoting the site as http://www.microsite.com (I'd include the actual websites but don't want to air their dirty laundry). The problem is that a lot of the listings in google are starting to show up using the http://microsite.company.com url instead of the actual url we're about to start promoting and I'm sure that's going to split rankings. Is there a way to appease both sides here. Keep the subdomain from the main site but transfer the juice from that main link to the microsite url? To be clear, I can't just use a 301 redirect because that will change the url from the subdomain to the microsite url (unless i'm wrong) and corporate doesn't want that. Does any of this make sense? Any help would be greatly appreciated
Link Building | | CubicleFugitive0