Should I use a branded url or an exact match, and which branded url?
-
I'm thinking of changing my client's 37 character exact match url because it looks spammy to me and Google says it will be turning the dial down on exact match domains. I still see a lot of value in it however and it is helping this client, albeit very little since he is new in his arena. His goal is to rank for keywords in that url so I hate to lose the benefit of that url. As an example, let's say his url is floridahealthinsurance-quote.com
I'm concerned now because I plan to do some reputable and highly relevant link building and I'm afraid bloggers might hesitate linking to a spammy sounding url.
This client does have a branded url that is short and sweet, something like millerbenefits.net, and that redirects to the long url. Back linkers could link to the short url instead. However, it lands people on the site with the long spammy-sounding url and they may not want to be affiliated with it.
Something like millerbenefitsinsurance.com is available and it does have 2 keywords in it. Should I get that instead?
In short the question is this:
Should I change or keep floridahealthinsurance-quote.comIf I should change it, should I change it to:
millerbenefits.net
millerbenefitsinsurance.comThanks for your help!
-
It's about keeping short and making it sound good & trust worthy.
A suggestion would be millerinsurance.com you are selling insurance or another approach would be some idea that could become a brand ex: myinsurance.com make a brand out of the domain name.
As a guru here at SEOmoz said a domain name is only useful for [exact match] so unless you have floridainsurance.com you have to think the other way what people are searching make a brand out of that and work out seo to reach 1st position for optimized keywords.
millerbenefits.com - are people searching exactly that? if yes you're going to have a slight advantage but if no it would be the same as millerinsurance.com where people can remember your site from the first 5 sec on it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does having '?search' in a URL affect the page quality?
In our Costume Themes category on our website, http://www.costumedirect.com.au/themes/, the links direct to search pages with URLs containing the term '?search'. For example, the 'Edward Scissorhands' link directs to http://www.costumedirect.com.au/search.php?search_query=edward. Will the question mark and 'search' in our URL affect the page quality and rankings? Thank you.
Link Building | | CostumeD0 -
Outbound Links as References - use nofollow or not?
Hey People 🙂 We run an ecommerce site and we research and wrote articles on health topics , and we post the references on the articles in posts ( Magento site / Wordpress for articles ) Should I be putting rel=nofollow in the outbound links or not? I have read a few different posts but none seem to definitively fit my situation. Kind Regards
Link Building | | s_EOgi_Bear
Martin0 -
NAP corrections without using Yext
There are certain places where my address or phone number appear incorrectly online. I have tried to fix this, but many of these services are tied in with Yext, and I don't want to use Yext. For example my phone number is incorrect on whitepages.com. Also, my phone number was incorrect on Americantowns.com, and so i contacted them with the correct number, and then they deleted my listing altogether. More and more directories are tied in with Yext. Does anyone have any suggestions on how to make these corrections without using a service such as Yext?
Link Building | | RandyHT0 -
Blog Commenting - Useful?
How useful are you finding blog commenting to be regarding link building? I was having a discussion with someone about this today, and I thought some input from the Moz community may be helpful. How helpful do you find blog commenting to be in link building? Do you have any evidence of effectiveness/ineffectiveness? Is it something you still currently do (for link building)? Any input is appreciated. Thanks guys!
Link Building | | DeliaAssociates0 -
Are you using ArticleBase.com for link building?
I'm digging my way through my competitors' link profiles on OSE and came across one that had been using a site called ArticleBase.com Apparently you can publish articles for free and browse other published articles for usage on your own site (provided you follow their TOS). It actually seems like a nifty idea. I'm wondering if anyone has utilized this site for re-publishing content and building external links. Worth the effort? Thanks!
Link Building | | TBiz0 -
Partial Match Suggestions from Exact Match Examples
Currently working on a new project, website isn't finished yet but i'm planning out the anchor texts. www.diamondengagement.com/new/ - you can view the site here but here are a few anchor texts that I was thinking to start with... Diamond Engagement DiamondEngagement.com Diamond Engagement Rings Engagement Rings Diamond Rings Anniversary Rings Diamonds Loose Diamonds Certified Diamonds Diamond Earrings Diamond Jewelry Fine Jewelry Here's what I need help with, how would I make partial match anchor texts using these 12 exact match examples? Also what's the maximum amount of anchor texts variations can I use per page? Here are a few top competitor sites www.jamesallen.com
Link Building | | harrykabadaian
www.bluenile.com
www.adiamor.com Thanks, harry0 -
Advice for brand new site
Dear All I have been an SEO for several years now, and have just laucnhed a new site www.householdsaver.co.uk its in its early stages as I expect to add a community option where people post deals and offers they have found, share them with friends etc My question is really are all the old seo practices still worth doing? Things like directory sites, blog comments, articles sites, social bookmarking etc.... (I have already built up twitter users on the account before the site went live) With Moz's trust factor is it best to go for highrank trust sites first or... I guess you could say that I am suffering from what do I do first and is it all still worth doing and what are the early pit falls to think about..? ie too many links too soon and from to high or to low trusted sites? Any comments from anyone who have put a new site live in the past couple of years would be appricated. Thanks James
Link Building | | JamesT2 -
Urls rewriting "how to" with .htaccess
hi, Please i would need advices (links, tips, tool:generator ?) regarding url rewriting through .htaccess (newbee about it). It's a "refurbishing" website case , the domain doesn't change. But the CMS does ! I've got a list of urls (800) with which i don't want to loose rankings on : Here the type of old url syntax : http://www.mydomain.com/home/newscontent.asp?id=1133 Here the new url type would be: http://www.mydomain.com/name-of-the-article
Link Building | | mozllo
or/and
http://www.mydomain.com/category/Page-2 Tks a lot...0