Keyword location in Permalink structure for custom post types
-
I am in the process of a large rebuild and redesign of my real estate website. It is Wordpress based with custom post types organized by category archives for neighborhood pages. Through this process, I am expanding my content and number of internal pages by a large amount. I am at a decision point with permalink structure for my site and can choose two different directions to go, not sure which is best or if there is any impact on SEO for the two options. Most of it comes down to location of keyword search terms being placed in my permalink structures.
When I first built my site, exact domain match was still a thing for SEO power, and now days I hear it doesn’t hold much weight… so my domain name of http://dwellarizona.com still remains the same either way which does contain an important keyword, but might be redundant if using the keyword “Arizona” elsewhere in a permalink.
Is there any difference in SEO power for the following keywords whether they are placed all at the end of the permalink, versus being distributed more throughout the entire link address when there is a hierarchy to the address and some in the domain name, partly in a parent page address, and partly in the child page link address?
Target keywords: grayhawk, scottsdale, arizona
Option 1: http://dwellarizona.com/luxury/scottsdale/grayhawk vs
Option 2 (parent-child relationship): http://dwellarizona.com/luxury/grayhawk-scottsdale-arizona -
LOL.
Sorry, I didn't have the time for a correct answer.
-
Sorry for the late response. This week was a mess for me.
What I'm saying is that is advisable to have the whole keyword in the URL, without the subdirectory.
That's why, with the options you gave in the question, I'd go with option 2:http://dwellarizona.com/luxury/grayhawk-scottsdale-arizona
Regarding the depth, is how many subdirectories attached are in your site. having more than 2/3 subdirectories is not something that Google's bot like. We know that everything that Google doesn't like isn't good for us.
Regarding the last response, you have several keywords, each one is a neighbourhood. In this case:
dwellarizona.com/luxury/scottsdale-neighborhood-1
dwellarizona.com/luxury/scottsdale-neighborhood-2
dwellarizona.com/luxury/scottsdale-neighborhood-3I'd go for this configuration.
is it clear? -
Hi Gaston, did you see Shawn's responses to your responses? Just checking...
Christy
-
I'm not sure I follow your response clearly...
-
Another piece of info if relevant. Each main category and sub category will have it's own page.
For example:
dwellarizona.com/luxury will be it's own page with applicable SEO focused on a large market segment, and have links to different cities of which Scottsdale is one. with links to:
dwellarizona.com/luxury/city-1
dwellarizona.com/luxury/city-2
dwellarizona.com/luxury/city-3dwellarizona.com/luxury/scottsdale will be it's own page focused on the city of Scottsdale and luxury market, and have links to different neighborhoods of which grayhawk is one.
dwellarizona.com/luxury/scottsdale/neighborhood-1
dwellarizona.com/luxury/scottsdale/neighborhood-2
dwellarizona.com/luxury/scottsdale/neighborhood-3dwellarizona.com/luxury/scottsdale/grayhawk is a neighborhood page.
-
Hi Shawn,
Yes there is a difference in SEO.
On one hand what you're proposing is somewhat called depth in the URL structure. So the more subdirectories, the more depth it is.
On the other hand, it is better, in my oppinion, to have the whole keyword in the same subdirectory. Something like: domain.com/category-1/some-keyword-long-tail is focused better in "some keyword long tail" than domain.com/category-1/some-keyword/long-tailTo sum up. Go with Option 2: http://dwellarizona.com/luxury/grayhawk-scottsdale-arizona
Best Luck.
Hope i've helped.
GR.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords in URL
I have an ecommerce store and i am using moz to get it into the best seo situation... my question is this..... I want to know how important it is to have the targeted keyword actually in the product page url.... I working on meta title and description which is good, but if i start changing all my product urls, it has major impact on the work i have to do since i would have to redo all my product links in ads, and all my product urls in emails, etc. So how much of a part do the urls play in seo?
Intermediate & Advanced SEO | | Bkhoward20010 -
URL structure with dash or slash
Hi, everyone Basically I am editing my website page's URL for SEO Optimisation and I am not sure which URL structure is best for SEO. The main different is the sign ( dash or slash ) before the product-code. HERE ARE TWO EXAMPLE www.example.com/long-tail-keyword-product-code www.example.com/long-tail-keyword/product-code To get more idea of my page, here is one of the product from my website : http://www.okeus.co.uk/pro_view-3.html My website is selling my own product, as a result the only keyword can be found was the name of the product and I separated different design by different code. Any experts who are willing help would be very much appreciated.
Intermediate & Advanced SEO | | chrisyu781 -
Newly Acquired Website--Questions on Changing Permalink Structure
I just acquired a new website. The domain is about 7 years old with around 1000 indexed pages in google. Decent domain authority at 34, PR 4, a lot of inbound links. The thing that's driving me crazy is the permalink structure--set up as month/post name in wordpress http://xxxxxxx.com/2015/01/sample-post/ Based on my experience and I could be wrong, but I would think that the structure would be more effective with just post name and no date. Am I absolutely insane at this point to try and change it?
Intermediate & Advanced SEO | | tryfantasy0 -
Keyword Frequent On and Drop Off
Hi, I was wondering if anyone could help me. I am currently doing SEO for a client’s site, over the past few weeks the keywords have gradually gone up steadily. One of the keywords however continues to jump on and off rankings. For a few days it will jump up to 23<sup>rd</sup> in Google Rankings, but then it will completely drop of the radar, not even in the top 200 anymore. I’ve gone through the site to check if there is anything wrong and stuck to guidelines offered here on SEO Moz but I’m stumped to figure it out. The Keyword has a page that helps target it, there is no stuffing, all I can think is if there are bad back-links coming in to us that Google that continues to push down the rankings. Can anyone help shed some light on the situation for me?
Intermediate & Advanced SEO | | Kal-SEO0 -
Best url structure
I am making a new site for a company that services many cities. I was thinking a url structure like this, website.com/keyword1-keyword2-keyword3/cityname1-cityname2-cityname3-cityname4-cityname5. Will this be the best approach to optimize the site for the keyword plus 5 different cities ? as long as I keep the total url characters under the SeoMoz reccomended 115 characters ? Or would it be better to build separate pages for each city, trying to reword the main services to try to avoid dulpicate content.
Intermediate & Advanced SEO | | jlane90 -
Keyword research Methods
I am Looking for keyword research guide .because there are many ask about keyword research no idea where i can start .plz expert advice highly appreciate.
Intermediate & Advanced SEO | | innofidelity0 -
High search volume keywords
The problem is that our index is not in serps anymore with the high volume keywords (Pfizer, Roche, johnson & johnson).
Intermediate & Advanced SEO | | bele
We still keep these keywords in title, but it brings not much results. We made page www.domain.com/pfizer , added there Pfizer products with unique descriptions.
Product pages started to drive visitors, but not the www.domain.com/pfizer page. If we add a blog to the top of this page and add unique posts about Pfizer company news, would it help?
In this case this page would be unique, refreshed with new info, and have rotating pfizer products. Maybe some other suggestions?0 -
Exact Match Domains Post Penguin
I was wondering if it is still worth it to use exact match domains to rank for a desired keyword after the last penguin slap and if so, what would be the best strategy. Thanks!
Intermediate & Advanced SEO | | comancsm1