Keyword cannibalisation - Any way to find out who is eating who?
-
I have a question regarding some keywords in my site.
For some reason, I am ranking for the wrong keyword in some SERPs or my top page is ranking instead.
Example: graphic design is ranking for web design
Is there any tool or way to figure out how, why or who is eating each other up so to speak?
Would you have any advice or links to good sources on how to resolve this issue so that the correct page shows in search for it's particular keyword?
Thanks in advance!
-
Hi Megan,
Bit slow on responses sorry - thanks to the festive season haha.
The answers were exactly what I was looking for.
Marked as answered.
Cheers,
K -
Thanks! On-page grader is great!
-
Hi Andy,
Thanks! Was just the help I was chasing. Makes sense - thanks for the link too.
Cheers,
K -
Hi Kuruto! Do these responses help to answer your question or are you looking for more information? If you're good to go, please mark this as answered. Thanks!
-
Hi,
Andy is absolutely correct! It is likely that your pages are not different enough from each other to avoid ranking for the same keywords.
One tool that you can use is Moz's On-Page Grader. This tool will give you very specific feedback about how you can better optimize a page for the specific keyword you want it to rank for.
Hope this helps!
-
Hi,
Keyword cannibalisation is a problem that many sites face and it is normally down to pages not being targeted enough, or being too similar to one another.
The example that you used there, Graphic Design and Web Design, if either is talking about the other, makes too many references or doesn't include the words and phrases that Google would expect to see, then you are likely to face this problem.
Rand went over this a while ago and suggested that if the wrong pages are ranking for the wrong pages, then you need to devalue the wrong pages by removing those words and phrases that are causing you these issues.
I hope this helps.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why are two different pages showing for the same keyword in every alternative day?
Hello Everyone, I was really confused with one of my clients search results for a single keyword. One day the home page shows up for the keyword and the other day pricing page shows in search results. I made sure that there is no keyword cannibalization and also more backlinks are pointed towards home page. But still the pricing page shows up for every alternate day. I even checked Google analytics and the most visited page is home page and not the pricing page. Also, when the pricing page shows up it will be there on 2nd page of Google search results and when the home page shows up it is going to the 4th page of search results. Please help me in figuring out this issue. Thanks
Technical SEO | | sandeep.clickdesk0 -
How to rank 1 page for multiple keywords in the new way
Hi There It has been a little while since I was involved with KW's in earnest. 1.5 years ago and beyond I did really well with SEO. I'm not in a hugely competitive market but we found our keywords, we wrote great web pages for 1,2,3 keywords and when we found more great keywords that we built a new page to rank for. For example: One big hitting keyword was "Rugged PDA", we created a category page for Rugged PDA's. Another was "Rugged Handheld" so we had a new page for that. We then long tailed "semi rugged PDA", "waterproof rugged PDA" etc etc and built sub category pages. We were legit, did lots of content marketing, ran a blog tweeted etc and we did really well to be honest. However these days it's not working, One of Rand's whiteboard sessions stated that you need to build bigger topic based pages that delivered on more keywords (The one about shoes!). This is great as we love that idea as we can have 1 big category page that offers great value to the visitor, however I am struggling to work out how we target a bigger list of keywords to the one page or to fewer pages. To underline this the MOZ page rankers also still seem to work in the same way where they expect 1 or 2 KW's per page to get A ranks to them, so I'm confused!! For example Rugged PDA is an old term, Google trends is showing that it's glory days are over and we know that the term "Rugged Smartphone" is the one to use as we all use smartphones not PDAs these days. However we also see a lot about Rugged + Phone, Mobile, Cell, Handheld, tablet, device, phablet... all relevant to one big category page. So I run these KW's through google search to see if the same pages come up as a test to see if Google thinks they all mean the same, I get a few, but not much overlap. How do we therefore have 1 page that talks about all kinds of great stuff about the "Rugged smartphone" but one that also targets rugged handheld, rugged android device etc etc? I've spent 2 days catching up, i'm none the wiser on this specific element but i'm sure I am just missing one key element of common sense here and any help is very much appreciated. Regards Dave
Technical SEO | | Raptor-crew0 -
What is the best way to handle links that lead to a 404 page
Hi Team Moz, I am working through a site cutover with an entirely new URL structure and have a bunch of pages that could not, would not or just plain don't redirect to new pages. Steps I have taken: Multiple new sitemaps submitted with new URLs and the indexing looks solid used webmasters to remove urls with natural result listings that did not redirect and produce urls Completely built out new ppc campaigns with new URL structures contacted few major link partners Now here is my question: I have a pages that produce 404s that are linked to in forums, slick deals and stuff like that which will not be redirected. Is disavowing these links the correct thing to do?
Technical SEO | | mm9161570 -
Best & easiest way to 301 redirect on IIS
Hi all, What is the best and easiest way to 301 redirect URLs on IIS server? I got access to the FTP and WordPress back office, but no access to the server admin. Is there an easy way to create 301 redirect without having to always annoy the tech in charge of the server? Thanks!
Technical SEO | | 2MSens0 -
Multi page with title with same keywords
Greetings Team, I have a webiste home page optimize for the keyword ''example apartments'' and i have included in the title but that i have another page called site.com/exampleapartments and is optimize for the keyword example apartments How can i make them different ?
Technical SEO | | WorldEscape0 -
Trying to Optimize my site for one keyword any advice please
Hi, we are trying to optimize our site www.in2town.co.uk for the keyword of lifestyle magazine. We are having trouble with this. We were last year number one in google for the keyword and then the end of last year we went to position four and now we are on the bottom of the second page and we are not sure what is happening. here is the text view of the site http://webcache.googleusercontent.com/search?q=cache:5U281SBmDlUJ:www.in2town.co.uk/&hl=en&client=firefox-a&gl=uk&strip=1 I am just wondering if we need to do a better description of the lifestyle magazine at the top as i know it says you should have your keyword within the first 100 words Any help on trying to solve this problem and get the page back where it belongs will be great. I know we have a lot of text on the page so google maybe finding it hard to find out what keywords are what but the only keyword we are interested in this page is lifestyle magazine, in the near future we would be looking at including lifestyle news many thanks
Technical SEO | | ClaireH-1848860 -
Link Profile, is the keyword ratio too high?
Hi, Our website (www.NutritionMission.co.uk) has dropped from 6 to 30 in the ranking for our main keyword (Nutritional Therapy). Pulling a spreadsheet off of all the inbound links looks like 41% of anchor text is related to Nutritional Therapy. Is this ratio too high for the new google update? There are also a lot of directory submissions from the SEO people we were paying before. Anyone point me on the right track to get some idea to how to work things out? ie. add more links to ratio of anchor text is lowered etc. Kind Regards, Ian.
Technical SEO | | ianwr0 -
Keyword rankings improve but traffic doesn't
I am working on a couple of SEO projects and have noticed over the past couple of months that the keywords rankings have improved immensely with most of them amongst top 10 on google, but still the traffic on the website doesn't improve much. Can somebody explain me the possible reasons behind this, and what can I do to attract more traffic?
Technical SEO | | KS__0