Recommended Rich Schema for B2B?
-
Hey Guys,
I normally set up Rich Schema for ecommerce, but wondering your thoughts on rich schema for B2B, specifically a consulting firm. I was thinking:
- address
- hours open
- events
We have pages for services, a testimonial page, a page with all the partners, contact us, blog posts.
Any thoughts on this?
-
Just to add on, you'll find some b2b sites have "reviews" and this can also be used for schema! Helpful for social proof but not always a guarantee to work for Google but useful to have coded.
-
Howdy.
I typically set it up with accordance to this: https://developers.google.com/search/docs/guides/enhance-site
And basically go down the list. So, logo, contact info, breadcrumbs, reviews, sitelinks, social etc. Just follow all the suggestions under "help google present you" section in the left navigation column.
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
FAQ Schema
Is it alright to make use of Schema for a questions and answer structure if they questions are all brand specific? Like common Q&As about your products or company ? Are will Google potentially consider this spammy?
Intermediate & Advanced SEO | | SearchStan0 -
Can Schema handle two sets of business hours?
I have a client who, due to covid, will have two sets of business hours. Morning hours for business customers, and afternoon hours for general customers. Is it possible to designate this distinction in schema?
Intermediate & Advanced SEO | | bherman0 -
Best practice recommendations for enabling multiple languages on your site?
I find that the advice for multi-language sites is always tied with multi-region, but what about US only sites that want to be multi-lingual? What are the best practice recommendations there? HREFLANG tags necessary? TLDs? Do you need to purchase yoursite.us , yoursite.sp , etc.. or would yoursite.com/en yoursite.com/sp suffice? Should the extensions be region based even if the language is the only difference?
Intermediate & Advanced SEO | | emilydavidson0 -
Schema.org wrong display in SERP
Hi, and happy new year! I tagged our new platform with schema.org: website+application software. There's also "reviews". Those reviews use datepublished microdata. However it seems that this info is used as a date for the page... Search for "logiciel cesar" with Google.fr, and the page is https://www.caplogiciel.com/logiciel/cesar
Intermediate & Advanced SEO | | 2MSens
Here's a screenshot of the result: https://www.evernote.com/l/AN29vPn0PFNJdINZtA9QU6x_tmoq99c8D3A What did I do wrong? I checked other websites which are well displayed on Google and they use the same microdata... Thanks. Best, Benoit.0 -
Of the two examples of markup (microdata, schema) code below, which of the two is better designed for its purpose of Q&A, and what might be suggested to improve upon these lines of code (context: questions and answers within article content.
ANSWER SEEN 'WITHIN THE QUESTION' BRACKET So you ask, why is the sky blue?
Intermediate & Advanced SEO | | RedFrog
Well, the answer is not so simple; In the day-time, when it's clear and cloudless,
the sky is blue because molecules in the air scatter blue light from the sun more than they scatter red light.
When we look towards the sun at sunset, we see red and orange colours because the blue light has been scattered out and away from the line of sight. See Structured Data Testing Results 'QUESTION' AND 'ANSWER' IN 2 SEPARATE BRACKETS Why Is The Sky Blue? Well, the answer is not so simple; In the day-time, when it's clear and cloudless,
the sky is blue because molecules in the air scatter blue light from the sun more than they scatter red light.
When we look towards the sun at sunset, we see red and orange colours because the blue light has been scattered out and away from the line of sight. See Structured Data Testing Results Thanks, Mark0 -
How do I get rid of my errors for Schema.org?
I put the Schema.org data on my item pages and it works great. However, when an item closes it removes the price. It showed an empty price and that causes an error. The site is now programmed to where if an item closes it removes the price component. This was done about 2 weeks ago and it is still showing a lot of errors. Any ideas?
Intermediate & Advanced SEO | | EcommerceSite0 -
Microdata / Schema.org and HTTPS
I have a quick question regarding Microdata / Schema.org files that are not hosted on secure connections. I receive a receive a security error from my e-commerce site because the code references the schema over HTTP instead of HTTPS.<div< span="">itemscope itemtype="http://schema.org/Product"></div<>This is not the first time I have run into this issue. We also use MRSS schema for an RSS feed from yahoo and the same thing happens.<div< span="">xmlns:media="http://search.yahoo.com/mrss"></div<>The problem mainly lies in the fact that these schemas are not hosted over HTTPS. If you add HTTPS to the beginning of both you will get a security error.Just wondering if anyone else has dealt with this or similar issue and what the "best practices" are around this?Is it ok to obtain the schema directly and then host it on our server, over our secure connection?Thanks!
Intermediate & Advanced SEO | | AnthonyMangia0 -
SEOmoz recommended Directories
SEOmoz recommends a bunch of directories and some cost money. How much influence do these directories have? Is it worth investing in some where the category makes sense or all where the category makes sense?
Intermediate & Advanced SEO | | SEODinosaur0