Is it good practice to use "SAVE $1000's" in SEO titles and Meta Descriptions?
-
Our company sells a product system that will permanently waterproof almost anything. We market it as a DIY system. I am working on SEO titles and descriptions. This topic came up for discussion, if using "SAVE $1000's.." would help or hurt. We are trying to create an effective call to action, but we are wondering if search engines see it as click bait. Can you
-
Thanks for the reply. Presented like that it doesn't look quite so offensive
I take on board your feedback; I did look at address your question, near the end of my post, though I confess my language was a little vague, so I'll try again:
Having this phrase as part of your title page will not hurt your rankings; there are far greater sins you can commit than that.
(Just don't expect to be rewarded - I'm sorry, I can't help myself!)
Something else to consider, mentioning specific savings (to the penny) might be more eye-catching than $1000s, which comes back to my point about case studies.
If you do use it in your title. you can split test delivery and engagement of a few variants and see what works best for you.
Good luck with the project - I'll hit you up if I start getting any damp problems
-
**My intention for the questions was to discuss if some call to actions, or sales copy in the SEO Titles can hurt rankings. **
It certainly wont help Tyler. Google (or indeed anyone searching) wants to see something less in-your-face in terms of what is promised. I personally wouldn't visit a page with a title like that as it sounds like a sales page, even before you get there.
Put yourself in a shoes of a Google rater. Do you think they would see that as a worthwhile title or something spammy? Is someone searching for 'how much can I save' or are they searching for a solution to a problem?
I can't think of any situation where a title like this would be helpful for SEO.
-Andy
-
I appreciate the response. There are points stated that i agree with such as, "If you want to talk about potential savings, deliver this message through the body copy, using real-world examples with case studies." I agree case studies are a very valuable tool in gaining trust and value to your product.
However, separating yourself from the competition with an eye catching call-to-actions, is extremely important. If you are not thinking about user behavior, and just focusing directly on the keywords i think your missing the point to my question. The example may be a bit "tacky" but its a differentiator from the competition. The structure of the title can be something like " DIY Basement Waterproofing | Save $1000's with "Company" Waterproofing System." Where my focus and page content is all about "Do-It-Yourself" waterproofing. Also filled with case studies and testimonials.
My intention for the questions was to discuss if some call to actions, or sales copy in the SEO Titles can hurt rankings.
-
This approach has more than a whiff of tackiness about and I'd be keen to avoid it at all costs. With a little thought you can deliver something far smarter.
If you want to talk about potential savings, deliver this message through the body copy, using real-world examples with case studies perhaps? For example: Typical cost of waterproofing an X x Y basement using product Z = $3,200. Doing the same job with WaterAway = $27.55 (and break it down, with an itemised shopping list for the alternative method). That's going drive more sales than the hollow (and over-used) promise to save them'Save $1000s' (even if it later turns out to be able to do just that).
An effective Call to Action is borne out of successfully identifying a problem and positioning your product as the perfect solution to it. With that in mind, I'd do some keyword research around 'waterproofing' (<a>https://moz.com/explorer</a>) and see what real world waterproofing problems people are looking for solutions for and tailor your content (Including Titles and Descriptions) around that.
If this is done correctly, there's really no need to engage in cheap tricks. Understand your problems your potential customers are having and offer an easy and cost-effective solution.
To address your question (if using "SAVE $1000's.." would help or hurt) It certainly isn't going to help - as it doesn't relate to the user's search query in any way, which is what you should be focusing on. I wouldn't go as far as to say you'll be penalised for it, either (you'd need to engage in a few other nefarious practices for that to happen). Just don't expect to be rewarded for using it - by Google or your potential customers.
I hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it necessary to use Google's Structured Data Markup or alternative for my B2B site?
Hi, We are in the process of going through a re-design for our site. Am trying to understand if we need to use some sort of structured data either from Google Structured data or schema. org?
Intermediate & Advanced SEO | | Krausch0 -
List of SEO "to do's" to increase organic rankings
We are looking for a complete list of all white hat SEO "to do's" that an SEO firm should do in order to help increase Google/Bing/Yahoo organic rankings. We would like to use this list to be sure that the SEO company/individual we choose uses all these white hat items as part of an overall SEO strategy to increase organic rankings. Can anyone please point me in the right direction as to where we can obtain this complete list? If this is not the best approach, please let me know what is, as I am not an SEO person. Thank you kindly in advance
Intermediate & Advanced SEO | | RetractableAwnings.com0 -
Best Practices for Homepage Title Tag
Hi, I would like to know if there is any update about the best practices for the homepage title tag. I mean, a couple of years ago, it was still working placing main keywords in the homepage title tag. But since the last google SERP update, the number of characters that are being shown were reduced, and now we try to work with 55 and 56 characters. That has reduced our capacity of including many keywords on the title tag. Besides, search engines are smarter now to choose the correct inner page to show in SERP. But I am wondering if the Homepage Title should have a branded orientation or should include main keywords, cause it is still working that strategy. I would appreciatte any update in this issue. Thank you!
Intermediate & Advanced SEO | | teconsite0 -
Google not displaying meta description
Hi, one of my clients is receiving the following error in SERP - "A description of the page is not available because of this site's robots.txt". The site is built on WordPress and I realized that by default, the settings were checked to blocks bots from crawling the site. So, I turned it off, fixed robots.txt and submitted the sitemap again. Since, then it's been almost 10 days, the problem still exists. Can anyone tell me what should be done to fix it or if there's a way to get Google to recrawl the pages again.
Intermediate & Advanced SEO | | mayanksaxena0 -
Site's disappearnce in web rankings
I'm currently doing some work on a website: http://www.abetterdriveway.com.au. Upon starting, I detected a lot of spammy links going to this website and sort to remove them before submitting a disavow report. A few months later, this site completely disappeared in the rankings, with all keywords suddenly not ranked. I realised that the test website (which was put up to view before the new site went live) was still up on another URL and Google was suddenly ranking that site instead. Hence, I ensured that test site was completely removed. 3 weeks later however, the site (www.abetterdriveway.com.au) still remains unranked for its keywords. Upon checking Web Master Tools, I cannot see anything that stands out. There is no manual action or crawling issues that I can detect. Would anyone know the reason for this persistent disappearance? Is it something I will just have to wait out until ranking results come back, or is there something I am missing? Help here would be much appreciated.
Intermediate & Advanced SEO | | Gavo0 -
Why google index some meta titles I dont have?
Hi there, I have a problem with a website and I am desperate to find a solution because I have tried many things and nothing works! My website its: adtriboo.com Google does not find my main URL (main countro spain) www.adtriboo.com/es and I dont see this page its indexed in google. See link https://www.google.es/search?num=100&hl=es&site=&source=hp&q=site%3Aadtriboo.com&oq=site%3Aadtriboo.com&gs_l=hp.3...1189.4419.0.4586.17.17.0.0.0.0.223.1457.9j6j1.16.0...0.0...1c.1.8.hp.brTKX-zPwVI Also, google its showing some meta titles that are not in my page! For example my subfolder for the country Chile shows this title: Chile - Adtriboo but this its my real title Diseño logo, logotipos, video corporativo - adtriboo In webmaster tools everything looks good, and if I explore the webpage like google in webmaster tools the code its ok and everything lookd okay. If you see for example the URL from Chile (www.adtriboo.com/es_CL) the meta title is not the right one! Also i have a problem indexatión because i am not visible for any of my keywords even in the page 10! Please, somebody knows what happen?
Intermediate & Advanced SEO | | Comunicare0 -
It's a good idea to have a directory on your website?
Currently I have a directory on a sub domain but Google apparently sees it as part of my main domain so all outgoing links may be affecting my rankings?
Intermediate & Advanced SEO | | Valarlf0 -
What's the best theme for seo if you are going to use yoast anyway
I am going to edit my theme myself so I don't need something like thesis for that. But people say that the thesis framework is amazing for seo, and it's hard to edit it manually. Does using the thesis theme do anything for you if you are going to use yoast anyway? Thanks William
Intermediate & Advanced SEO | | willie790