Changing URL to a subdomain?
-
Hi there,
I had a website www.footballshirtcollective.com that has been live since July. It contains both content and eCommerce.
I am now separating out the content so that;
1. The master domain is www.footballshirtcollective.com (content) pointing to a new site
2. Subdomain is store.footballshirtcollective.com (ecommerce) - pointing to the existing site.
What do you advise I can do to minimise the impact on my search?
Many thanks
Mike
-
If it's an off the shelf store software that you're using, they mostly let you choose the location that you want your store to sit in, so be sure to check that out.
Alex
-
Cool thanks
-
Hey Mike, that's all going to depend on which ecommerce shop you're using and if they are able to do a reverse proxy like that. Otherwise, subdomain is how you need to go.
-
Thanks John - that's really helpful.
Do you know how I go about setting the eCommerce site as www.footballshirtcollective.com/store?
Many thanks
Mike
-
Hi there -
This is a pretty common setup for ecommerce sites with both content and products. Of course, I'd always recommend doing something like www.footballshirtcollective.com/store/ with your product URLs there, which would likely allow you to exclude advertisers/advertising from those pages.
If you do want to use the subdomain and are already committed to that, then there are definitely ways to make it work very well for SEO.
A subdomain is basically a separate website. You need to do everything for it that you would do for the www subdomain (www is technically a subdomain, after all), including but not limited to:
- Verify in Search Console
- Have GA set up
- Crawlable site structure
- Sitemaps
- Well-formatted URLs (lowercase, hyphens, etc)
Since you are moving the URLs from www to store., you also need to implement direct and correct 1:1 301 redirects from the www. to the store. URLs. DO NOT do a blanket redirect of all the current ecomm www URLs to the base of store.footballshirtcollective.com.
Hope that helps!
Self-promotion - if you're looking for help with migrating your content between platforms, I have people on Credo who can help you - https://www.getcredo.com/bizverticals/ecommerce-platform-migrations/
-
Hi. Thanks for the answer.
I had to seperate them as I have advertisers interested in advertising on the content but they wouldn't on the ecommerce site.
How would I set up the subfolder? How long do you think it'll take to build organic search to the site again?
Thanks
Mike
-
Just on this using a sub folder may be a better option.
-
Hi Mike,
I personally wouldn't use a subdomain for this. I would just separate my site out as it is under one URL. I don't like using subdomains and probably would try to avoid it, I have yet to read a success story when using them.
If you design your site well then I don't see why you cant host both under one domain, what was your reason for using them in the first place?
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Trailing Slashes on URLs
Hi we currently have a site on Wordpress which has two version of each URL trailing slash on URLs and one without it. Example: www.domain.com/page (preferred version - based on link data) www.domain.com/page**/** The non-slash version of the URL has most of the external links pointing to them, so we are going to pick that as the preferred version. However, currently, each version of every URL has rel canonical tag pointing to the non-preferred version. E.g. www.domain.com/page the rel canonical tag is: www.domain.com/page/ What would be the best way to clean up this setup? Cheers.
Intermediate & Advanced SEO | | cathywix0 -
Status Codes - Deleted URLs
Hi I have a dev team 'cleaning' their database and from what I can tell deleting old URL's - which they say are not in use. I don't have much visibility on how our URLs are managed in the back end of the site, but my concern is these URLs should never be deleted, they should have a 301, 404 or 410. This includes product pages no longer available and category pages - my concern is losing authority. Am I worrying over nothing or is this a big issue?
Intermediate & Advanced SEO | | BeckyKey0 -
Removing UpperCase URLs from Indexing
This search - site:www.qjamba.com/online-savings/automotix gives me this result from Google: Automotix online coupons and shopping - Qjamba
Intermediate & Advanced SEO | | friendoffood
https://www.qjamba.com/online-savings/automotix
Online Coupons and Shopping Savings for Automotix. Coupon codes for online discounts on Vehicles & Parts products. and Google tells me there is another one, which is 'very simliar'. When I click to see it I get: Automotix online coupons and shopping - Qjamba
https://www.qjamba.com/online-savings/Automotix
Online Coupons and Shopping Savings for Automotix. Coupon codes for online discounts on Vehicles & Parts products. This is because I recently changed my program to redirect all urls with uppercase in them to lower case, as it appears that all lowercase is strongly recommended. I assume that having 2 indexed urls for the same content dilutes link juice. Can I safely remove all of my UpperCase indexed pages from Google without it affecting the indexing of the lower case urls? And if, so what is the best way -- there are thousands.0 -
Changing my pages URL name - HELP NEEDED FAST
Hello, I need to change the URL name for a few pages on my site. The site was launched just recently, so it has no obvious ranking and traffic. My question is, what is the best practice for changing/deleting the page name? after deleting the page, should I go to Google webmaster tool and use URL Removal and remove the old page? I know that I have to also create a new XML sitemap file, but not sure about the old pages in google search result Thanks!
Intermediate & Advanced SEO | | mdmoz0 -
Which URL structure is much better?
Hi Everybody, Which URL structure is much better? Type 01. http://www.domain.com/category-a/
Intermediate & Advanced SEO | | cprasad
http://www.domain.com/category-a/subcategory-a-1/
http://www.domain.com/category-a/subcategory-a-2/
http://www.domain.com/category-b/
http://www.domain.com/category-b/subcategory-b-1/
http://www.domain.com/category-b/subcategory-b-2/ Type 02. http://www.domain.com/category-a/
http://www.domain.com/subcategory-a-1/
http://www.domain.com/subcategory-a-2/
http://www.domain.com/category-b/
http://www.domain.com/subcategory-b-1/
http://www.domain.com/subcategory-b-2/ How these 2 types can affect for Ranking, Site Links in Google and passing PR from root to other pages? Thanks Prasad0 -
What Should I Do With My URL Names?
I release property on my blog each week, and it has come to the point we will get property in the same area as we have had in the past. So, I name my URL /blah-blah-blah-[area of property]/ for the first property in that area right. Now I get a different property in that same area and the URL will have to be named /blah-blah-blah-[area of property]-2/. Now I'm not sure if this is a major issue or not, but I'm sure there must be a better way than this, and I don't really want to take down our past properties - unless you can give me good reason too, of course? So before I start getting URLs like this: /blah-blah-blah-[area of property]-2334343534654/ (well, ok, maybe not that bad! But you get my point) I wanted to see what everyones opinion on it is 🙂 Thanks in advance!
Intermediate & Advanced SEO | | JonathanRolande0 -
Change of domain procedure
Hi Guys, I have been tasked with conducting a change of domain for our company website. The website will be exactly the same, just change from www.jamesburfield.co.uk to www.burfieldcreative.co.uk. This was attempted before but my boss got cold feet and switched back after he saw a drop in rankings. (He put in the redirects and went through the change of domain procedure with google). I have told him that I think its possible with minimal disruption and we have agreed even with some disruption it will better in the long run for the company. Here is the process I intend to follow: 1. Copy and upload site to new domain 2. Redirect all pages with a wildcard or individually - possibly drop the www also 3. Follow the change of domain procedure in webmaster tools 4. Change the href of as many as possible back links to point at the new domain Please let me know your thoughts on my plan and if there is anything else I can do to ensure we maintain our rankings. Any help is appreciated as this is my suggestion and my neck is on the line! Thanks guys! Gareth
Intermediate & Advanced SEO | | SimpsonGareth0 -
Should I Use City Name in URL?
Having a website designed for a car dealership and deciding what attributes to use in the URL. Should I include the city name in the URL? Or does that help for SEO purposes? Other ideas of what to research or try are appreciated too. Thanks 🙂
Intermediate & Advanced SEO | | kylesuss0