What will the SEO and conversion implications of an ecommere website not moving to https be?
-
Client has an ecommerce website on Adobe Business Catalyst and they are currently not able to move websites onto https. They have announced this won't be available until late June.
What are the expected implications of this in terms of site visibility and conversions etc?
-
Hi
Just to jump in on this, the site I work on hasn't transitioned to full https yet, but the login, basket & payment pages are all https.
What is your view on this? I;m aware we need to transition the whole site, but I need to push this with the dev team at our parent company.
Thanks
Becky
-
Hi there
For one, https is now a ranking signal. When Google says "Hey, this is important enough for us to consider for ranking websites", you hould heed their advice.
Most of all, it's security. When users see a site is https without any issues or warnings, they are exponentially more likely to take action or make a purchase on your website. Beyond that, it's protection against identity and data theft. When you encrypt data and have a SSL, you're guaranteeing you're taking the steps to secure information submitted on that website. This includes everything such as usernames, passwords, credit card numbers, addresses, and more.
It's a matter of doing what's right to protect your user's information and your website from hackers and breaches. My two cents - do it as soon as possible and let your client know that this should be high priority.
Good luck!
Patrick -
Hi Kerry,
For ecommerce site https required otherwise users won't enter their card details and you will loose customer.You could be hacked.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My website is constantly decreasing
For few weeks ago my website is constantly decreasing in search position. I lost keywords and is gooooing down.
Technical SEO | | Dan_Tala
Although it is well rated on several on page and off page seo verification software that I have tried.
I checked Google search console and Analytics and found no major problems. However… from one day to another it keeps going down.
I also checked what the main competitors are doing and they are not doing well, at all.
The main competitor actually has a creepy website. Totally devoid of onpage or offpage SEO but with an enormous number of backlinks. And of a very bad quality, which should disqualify it, still…
Few weeks ago I changed something.
In the pages I had H1, 4xH2, no H3 and an H4 without content.
An unnatural H tag structure.
Now I have H1, H2, H3, 3xH4, with the coherent information.
Theoretically, Google should have been “happy” or I’m missing something. I use a SAAS platform.
I just found out that they made changes to the keywords (tags).
I am selling toner cartridges for printers.
So…
The tags are printer models and generate a url in which they have the products.
Ex. https://www.sertit.ro/cartus-imprimanta-cilindru-color-hp-laserjet-pro-m-177fw goes to the products for that printer model.
The question is… should I make tag canonical?
Is it possible for products to loose so much in Google search?0 -
Https to http
Two versions of the same page are being served at the moment. Certain pages on the site redirect to the https version whilst others don't. I am being flagged for duplicate content because of this. Is this a simple fix? As in just redirect all to the https version and set the preferred version in WMT?
Technical SEO | | TAT1000 -
Will my site get devalued if I add the same company schema to all the pages of my website?
If I add the exact same schema markup to every page on my website - is it considered duplicate content? Our CMS is telling me that if I want schema mark-up on our site that it has to be the same on every page on the website. This limitation is frustrating but I am trying to figure out the best way to work within their boundaries. Your help is appreciated.
Technical SEO | | Annette_Wetzel0 -
Bigcommerce only allows us to have https for our store only, not the other pages on our site, so we have a mix of https and http, how is this hurting us and what's the best way to fix?
So we aren't interested in paying a thousand dollars a month just to have https when we feel it's the only selling point of that package, so we have https for our store and the rest of the site blogs and all are http. I'm wondering if this would count as duplicate content or give us some other unforeseen penalty due to the half way approach of https being implemented. If this is hurting us, what would you recommend as a solution?
Technical SEO | | Deacyde0 -
Duplicate Version of My Website
Hello Again, Looking for a little help to help me understand what exactly is going on here. Ive taken over maintenance of a website and have so far fixed a lot of issues. ahrefs has shown me that a second version of my companies website exists that exists at a second url. This second website is linked to the actual company website like I haven't seen before. www(dot)#(dot)co(dot)uk is the main company website. But a second accessible version exists and is accessible at www(dot)#(dot)co(dot)uk The instruments version is a direct copy and all of the links point directly to my main site. Any changes I make on the main version are automatically applied to the other version. It shows up as a SPAM back link on moz as all of the link points to my website etc Ideally in my mind, the instruments version homepage should simply re-direct to the main homepage to solve this "duplicate content and spammy backlink" issue however, the instruments version is the same suffix that all our company emails work with. Basically, HELP lol. I have no understanding of how this is set up, and the best way in which to deal and if it could affect anything such as company emails.
Technical SEO | | ATP0 -
Non Moving #1 Website
Hi Guys, Bit of an odd one we have recently undertaken our SEO in house (6-7 Months) and since doing this have had some great results, we have identified our competitors utilising Ahrefs, Moz and other tools that we have selected. However we have come up against something that we really cannot work out. One of our competitors ranks for everything related to there term on their website and industry at position #1 They are not actively doing SEO, Poor backlink structure from the research that we have carried out No fresh content being generate I was wondering if someone would perhaps mind spending 5 mins having a quick look to see what you think as i can't think what we might have missed. Tim.
Technical SEO | | fordy0 -
Should I promote each section of my website
Hi, i have a magazine website and i have been heavily promoting the main page of the site thinking that all the work i am doing for the main page which includes links and so on would then pass onto the rest of my site but i have a feeling this is not correct. Can anyone let me know if i should be concentrating on each section of the site and also on my articles should i be promoting these articles or let the search engines pick them up. I already use facebook and twitter to promote new articles but i would like to know if i should be doing more than this
Technical SEO | | ClaireH-1848860 -
Are there negative SEO implications to pages without any images?
Hi Mozzers, Do you think there are any negative effects of having no images on a page but several hundreds words of text? (There is a logo image and call to action buttons). Thanks!
Technical SEO | | Charlessipe0