How important is AMP?
-
I have a client site with 200+ landing pages. We implemented AMP and many of the pages lost a lot of key elements including, sidebars, Calls to Action and footers. Our developer claims that we need to customize each of the 200+ pages for AMP to show those things (don't 100% believe him).
So the questions are:
a. How important is AMP? if we dump AMP will that hurt us? The site is already mobile friendly and clean, loads fast.
b.Does it sound fishy that he says each page needs to be cusotomized to show sidebar, footer content, CTAs? -
dk7,
My experience with amp is that it is not necessary for SEO unless you are writing time sensitive news articles or articles based on current events. These are the real amp pages that google is displaying right now. I have not seen amp product pages or service pages from small businesses show up in the SERPS. Amp will remove all programming from the page so it will mostly be text based. Sidebars and other page elements are not usually displayed with AMP pages. The purpose of AMP is to increase the user experience on mobile devices. So these pages have basic text and some images.
-
Sidebars etc shouldn't be on AMP pages, as they are designed to present the user with the content on their mobile device. They are usually on a separate page, for example, url.com/page/amp, and shouldn't impact the desktop version of the website with regards to different content, sidebars etc.
AMP isn't currently a huge focus for many websites which are mobile friendly as AMP pages will not be shown preference in SERPs over mobile friendly ones simply for using AMP. If you have the option to add it then, of course, go ahead and do so. But if you are confident that you are mobile friendly and load quickly then I wouldn't panic too much over it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My WP website got attack by malware & now my website site:www.example.ca shows about 43000 indexed page in google.
Hi All My wordpress website got attack by malware last week. It affected my index page in google badly. my typical site:example.ca shows about 130 indexed pages on google. Now it shows about 43000 indexed pages. I had my server company tech support scan my site and clean the malware yesterday. But it still shows the same number of indexed page on google. Does anybody had ever experience such situation and how did you fixed it. Looking for help. Thanks FILE HIT LIST:
Technical SEO | | Chophel
{YARA}Spam_PHP_WPVCD_ContentInjection : /home/example/public_html/wp-includes/wp-tmp.php
{YARA}Backdoor_PHP_WPVCD_Deployer : /home/example/public_html/wp-includes/wp-vcd.php
{YARA}Backdoor_PHP_WPVCD_Deployer : /home/example/public_html/wp-content/themes/oceanwp.zip
{YARA}webshell_webshell_cnseay02_1 : /home/example2/public_html/content.php
{YARA}eval_post : /home/example2/public_html/wp-includes/63292236.php
{YARA}webshell_webshell_cnseay02_1 : /home/example3/public_html/content.php
{YARA}eval_post : /home/example4/public_html/wp-admin/28855846.php
{HEX}php.generic.malware.442 : /home/example5/public_html/wp-22.php
{HEX}php.generic.cav7.421 : /home/example5/public_html/SEUN.php
{HEX}php.generic.malware.442 : /home/example5/public_html/Webhook.php0 -
Webpages & Images Index Graph Gone Down Badly in Google Search Console Why?
Hello All, What is going on with Sitemap Index Status in Google Search Console :- Webpages Submitted - 35000 index showing 21000 whereas previously approx 34500 were index. Images Submitted - 85000 index showing - 11000 whereas previously approx 80000 were index. Whereas when I search in google site:abcd.com is it showing approx 27000 index for webpages. No message from google for penalty or warning etc.Please help.
Technical SEO | | wright3350 -
Is Pagination & thin text issue affecting our traffic?
We at Pricebaba, have different price lists for different brands of phones for which we have done pagination. We are worried if we're suffering from the thin text issue. Could you help us check if it's done correctly? Pricelist page link: http://pricebaba.com/mobile/pricelist/samsung-price-list
Technical SEO | | RuchitaMahimkar0 -
Headers & Footers Count As Duplicate Content
I've read a lot of information about duplicate content across web pages and was interested in finding out about how that affected the header and footer of a website. A lot of my pages have a good amount of content, but there are some shorter articles on my website. Since my website has a header, footer, and sidebar that are static, could that hurt my ranking? My only concern is that sometimes there's more content in the header/footer/sidebar than the article itself since I have an extensive amount of navigation. Is there a way to define to Google what the header and footer is so that they don't consider it to be duplicate content?
Technical SEO | | CyberAlien0 -
Www & non-www URL Issue
Hi is there any tools out there which can enable me to find pages which both serve www and non-www versions of each URL
Technical SEO | | monster990 -
Should I import external reviews to my site?
Hi everybody! I manage the website for a financial services company. We have more than 5000 reviews on a user review website. We have the possibility to import and display all these reviews on our site. Is this good for SEO? Will Google find it suspicious that our site suddenly displays a lot of new keyword-rich content? What about duplicate content? Please, share your thoughts. Thanks!
Technical SEO | | Georgios0 -
Duplicate Content via a product feed & data
We have uniquely created all of our product content on our website (Titles, product descriptions, images etc). However, we are also a manufacturer of these products and supply to a number of trade customers. These customers often wish to setup their own websites to re-sell these products. In the past we have quite happily given this content in order to assist our customers sell on their sites. Generally we give them a 'data dump' of our web data and images, but reading about duplicate content this will lead to the search engines seeing lots of identical content on these customer sites. Whilst we wish to support our customers we do not want to harm our (and their) site by issuing lots of duplicate content around the web. Is there a way we can help them with the data without penalizing ourselves? The other issue is that we also take this data feed and use it to sell on both Amazon & Googlebase. Will using this identical data also rank as duplicate content as a quick search does show both our website and amazon product page? When creating Amazon listing do these need to vary from the standard website descriptions? Thanks
Technical SEO | | bwfc770 -
De-indexing thin content & Panda--any advantage to immediate de-indexing?
We added the nonidex, follow tag to our site about a week ago on several hundred URLs, and they are still in Google's index. I know de-indexing takes time, but I am wondering if having those URLs in the index will continue to "pandalize" the site. Would it be better to use the URL removal request? Or, should we just wait for the noindex tags to remove the URLs from the index?
Technical SEO | | nicole.healthline0