Too many wordpress redirects impact Rankings?
-
Our website cms is WordPress. We have recently changed the URL pattern of our blog pages which resulted in hundreds of crawl errors in Google search console. Even though we don't have any broken links; old pages have been reported at Google. We are trying to redirect the old URLs to new which will be handled by auto redirects or manual redirects. Will so many redirects impact on website? I don't mean about internal redirects. I mean about redirects made for the cause of reclaiming non existing pages referred from external sites
-
I'm not sure how many redirects you're doing, but generally, they're not a problem if you're trying to redirect broken pages to new ones so that users get a better experience. A few things to bear in mind though which can cause problems:
- Avoid multiple redirect "hops" e.g. going from page A to page B to page C. Wherever you can, write the redirects so that they go directly to the new page which is the final destination for the user.
- Keep the redirects "one to one" - basically avoid redirecting lots and lots of pages to a single destination if you can.
- Redirect to the most relevant page that you can in terms of the topic of the pages e.g. redirect a page about blue widgets to a blue widgets page, not a red widgets page - if that's possible.
- Do a crawl of the redirects using a tool such as Screaming Frog in list mode to check them all and make sure you turn on "follow redirects" and check the "redirect chains" report it provides.
I hope that helps!
-
No, it shouldn't if you made sure that all the pages that you had before and that you have know will be redirected to the new pages that currently exist. In this case Google will make sure that the URLs are on the new location and if that's because of the redirects it shouldn't really hurt you. But there are a lot of things that can go wrong when setting up redirects, definitely if there are multiple.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Could Retail Price Be A Google Ranking Factor???
I have not done any detailed studies on this but it seems that Google might be using low retail prices for specific items as a ranking factor in their organic SERPs. Does anyone else suspect this? Just askin' to hear your thoughts. Thanks!
Algorithm Updates | | EGOL0 -
How on earth is a site with ONE LINK ranking so well for a competitive keyword?
Ok, so I'm sure you get the gist of what I'm asking about in my question. The query is 'diy kitchens' in Google UK and the website is kitchens4diy[dot]com - which is ranking in third from my viewing. The thing is, the site has just ONE BACKLINK and has done for a good while. Yet, it's ranking really well. What gives?
Algorithm Updates | | Webrevolve0 -
How much is Page Rank really worth?
We are in a position to purchase a domain, made of relevant keywords to our company with a current page ranking of 4 for their home page. However in looking at their analytics and other information they do not do well on significant keywords and have very low site traffic. In fact they do very, very poorly. With their high page ranking would it be relatively easy to conduct a successful SEO campaign on the domain if we were to take it over as our own and attempt to climb in the SERP's? I know Page Rank doesn't mean everything when it comes to your ranking, but 4 is relatively high in our field, so I don't really understand why they do so poorly when it comes to their actual rankings on key words.
Algorithm Updates | | absoauto0 -
Google.ca English and French returning different rankings
French Keyword : "Chauffage électrique" Currently Ranking 4th on Google.ca (French) It is not even top 50 on Google.ca (English) Why so much gap between them? Both are on Google.ca, just different language. Also, when searching the keyword on Google.ca (English), all the results shown are in french anyway ! Why is mine way off ? How can I help the ranking on the EN version? Why does Google.ca FR and EN have different rankings?
Algorithm Updates | | Kezber0 -
Ranking #1 for decent traffic keywords, but not receiving any traffic?
A site I work on is ranked number 1 for a few keywords. To see how much a keyword is searched per month I rely on Google Adwords Keyword tool (https://adwords.google.com/select/KeywordToolExternal). Using this tool I see that the keyword receives 880 local monthly searches and another keyword they rank #1 for receives 1300 local monthly searches. To me these keywords are not the biggest as far as traffic but they are not small by any means. Now here is the issue. Like mentioned above, the site nmber 1 for multiple keywords. They have been ranked number 1 for these keywords for months. Looking in analytics the other day I notice that on a month to month basis both of these keywords are getting 1, or 2 visits. This past month (October) one of the keywords did not receive ANY visits, and that is being ranked #1 for a 1300 monthly searched keyword. It just doesn’t make sense. I would imagine getting at least 100 or so visits a month from these search terms. Could someone please help me understand this a little bit better?
Algorithm Updates | | WhiteHat120 -
CTR for Google Rankings
I run a local business, and I'm working on ranking for keyword + city. I currently rank on the first page for just about every keyword I'm working on, but only the top 3 for a little less than half. Because the search volume is so low for each keyword (for most cities Google doesn't have an estimated monthly search volume) the grand total of a few searches a month for each keyword + city combination is where I get my traffic. Although I seem to be getting consistently higher in the rankings, I am curious as to how much more traffic I can expect. I read somewhere that sites that are ranked number one are clicked 50% of the time, number two 20% of the time, number three 15% and from there on it goes down fast. Rank 7 and on is below 1%. Probably around 30% of my keywords are ranked between 7-10 and probably about 20% are ranked 4-6. Are the CTR numbers fairly accurate? I understand that there are a lot of influences on CTR, such as title/description, but generally is that somewhat accurate? If it is, I am missing out on A LOT of traffic. I am pulling about 800 unique visitors a month from Google. If I get in the top 3 for most of my keywords, can I expect significantly more traffic? I ask the question because there are many other things I could be doing with my time to help the business aside from SEO. I don't want to be working constantly on SEO if traffic is only going to increase very little.
Algorithm Updates | | bjenkins240 -
Index Page lost rankings? Please Help!
This morning I ranked highly (Page 1 UK Google) for over 50 keyword search terms for my website http://www.careworx.co.uk This afternoon my rankings have bottomed out and dropped pages? I have not been de-indexed it appears and many of my sub-pages are still highly ranked. Would anybody know what has happened? I know of Google Panda but I would've seen results drop before now so I'm very concerned. Don't seem to have lost any links etc and am careful to balance SEO with a mix of techniques to keep Google happy and again, have not been de-indexed. Can anybody offer advice please, or let me know how I can rectify this.
Algorithm Updates | | andystep0 -
Does Google index Wordpress pages with frames
Does Google or other search engines index Wordpress pages that use frames? Here is the site in question: http://www.source-nutrition.com/son/
Algorithm Updates | | BradBorst0