Effect on SEO with growing number of subdomains
-
Since a few days I'm having some concernes on our website structure regarding SEO. Since I can't find similar cases I'm curious if the Moz community maybe have a few thoughts on the issue I'm facing
The situation is as follow:
For every new client our company (hosting) receives through www.example.com a new subdomain is created. This subdomain is an backup of the original website of the client and is very much irrelevant to our business. Google can also crawl these subdomains and index them.
Productvariant 1: clientxxx1.productX.example.com
Productvariant 2: clientxxx1.productY.example.com
Productvariant 3: cleintxx10.productZ.example.comSo I think above situation is far from ideal and I think it can cause problems. The problems we could be facing where Im thinking of are:
- no control over content (spam, low quality, bad optimised pages)
- duplicate sites (the backup on our subdomain and the original one of the client)
- impossible to make/manage a property for each subdomain in search console.
- Huge amount of subdomains which could influence crawl/indexation by Google.
Maybe there are some more issues we could face where I didn't think of?
The most common fix would be to use an other domain for the backups like client1.host-example.com and prevent Google from crawling it. This way www.example.com wouldn't be affected.
So my questions basically are:
1. How much will this influence rankings for www.example.com
2. Are there any similar cases and what effect did it have on rankings/crawl/indexation when it got fixed / didn't got fixed? -
Yes, I'm ware on that one and as we speek it's getting fixed. But I'm curious on x amount of irrelevant subdomains on rankings
-
Google can also crawl these subdomains and index them.
Maybe there are some more issues we could face where I didn't think of?
The issues that you are thinking about here are only issues that might impact example.com.
You need to think about issues that impact your clients. Your clients' domains should have the only copy of their content being indexed by Google. Allowing their content to be indexed could cause problems for the client. The duplicate copy could cause pages on their domain to go into the supplemental index. The duplicate copy could also cause some of their traffic to go to your site.
I would not use a hosting service that allows it.
So my questions basically are:
1. How much will this influence rankings for www.example.com
Just stop this practice of publishing client backups. Find another backup method. The impact that you should be worrying about is clients who are aware of this problem finding out about it and complaining loudly.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Subdomain Place Holder
So long story short - we are rolling out a new website earlier than expected. Unfortunately, we are being rushed and in order to make the deadline, we have decided to create a www2. subdomain and release our HTML only version of the site for the next 2 weeks. During that time, the HTML site will be ported over to a Drupal 8 instance, and resume its www. domain. My question is - will a temporary (302) from www to ww2 and then back to www screw the proverbial pooch? Is there a better way to implement a temporary site? Feel free to probe with some questions - I know I could be clearer here 😉 Thanks community!
Intermediate & Advanced SEO | | BDS20160 -
SEO and former site
Hi, my client had a site built and hosted with Avvo but we now shut it down and are using a new server. My concern is that Avvo's internal link structure is causing SEO issues. For example, his site will list for "San Diego Criminal Defense Attorney", but is then removed for no reason. Far worse, while he had the AVVO site, it would never rank at all on Google. He's got great content, and no spammy links. This is the site: www.thesandiegocriminallawyer.com. Any thoughts of what I could do to disavow the AVVO pages that Google still has indexed? Does it matter? Or, is it simply a function of time? Thank you for your help.
Intermediate & Advanced SEO | | mrodriguez14400 -
Exit Popups Impact On SEO
Hi looking for any research on the impact of using exit popups (when a visitor is exiting the site), and the impact on it from SEO perspective. Regards, Mike
Intermediate & Advanced SEO | | MBASydney0 -
SEO for bigcommerce site
I have a site on bigcommerce platform .from Where do i need start SEO for these types of ecommerce sites.Looking for Experts ideas . Thank you.
Intermediate & Advanced SEO | | innofidelity0 -
Domain expiration and seo
My domain name is free with my service with yahoo but it expires every year and gets extended automatically as I continue service, how does this impact my seo efforts? I've heard that the search engines prefer sites to expire in 3 years or more? Is this a fact?
Intermediate & Advanced SEO | | bronxpad0 -
Local SEO Best Practices
Hello Everyone, I'm new to SEOmoz, I'm looking to use this as a tool to really help me, and evenually I can help others. I am an Web Developer with some online marketing experience. I did Local SEO a Few Years ago, and things have really changed since then. I know this Panda and Penguin update really is putting a hurting on the directory submission. Google no longer has 'Citations" on their places page, and many other changes. With that being said, what are some best practices for Local SEO? I am a propeller head by nature, but am also very creative when I need to be. I have potental sites to market, anywhere from Holistic Medical Doctors, Plastic Surgeons Community Blogs, and Auto Repair Shops, Law firms (to give you some perspectic) I also read Danny Dover's Book, to learn some more about SEO, the one thing that is unclear is how to acquire quality links I would really appreciate any perspective on this, every little thing helps Zach Russell
Intermediate & Advanced SEO | | ZacharyRussell0 -
SEO from Godaddy How Good is it?
http://www.godaddy.com/search-engine/seo-services.aspx?ci=44163 it said "Includes Standard Search Engine Visibility to Improve Search Rankings" it begs for question... Search Engine Visibility??? Improve SERP?!?!!? is it really that good? O.o; or have i successfully been eaten my promotional messages? Can anyone with experience with them share some information with me ? 🙂 (The price tag is mighty interesting)
Intermediate & Advanced SEO | | IKT0 -
Subdomains for niche related keywords
I wanted to know how efficient using a subdomain is, taking in consideration all the updates Google has made lately. I am looking to use a subdomain for a well branded website for a niche specific part of their website. The subdomain will end-up having more than 100 pages. I'd like to see in what cases do you guys recommend using a subdomain? How to get the same benefit out of a subdomain as i am getting from the actual main domain?
Intermediate & Advanced SEO | | CMTM0