Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How do Yelp and Justia get all the extra Meta Description Real estate?
-
I was doing some KW research for a client and noticed something interesting with regard to Yelp and Justia. For a search on DWI Attorneys, they each had over 300 character meta descriptions showing on the SERP without truncating. Everyone else was either truncated or within limit of roughly 160 characters. Obviously if there is a way to get something other than a list to show that way you can own some real estate. Would love to hear from some of you Mozzers on this. Here are two images that should assist.
Best
Edit: I found one that was not a directory site and it appears it is Google doing it. The site has no meta description for the home page and this is what is being pulled by Google. There are 327 characters here! The truncation marks are showing it being pulled from different parts of the page. Image is Killeen DWI Attorney.
NOTE None of these are clients, etc. I also changed the cities so this is a general search.
-
Although I haven't tested this myself, I've heard others say that removing the meta description is one way to get Google to show a bigger description in the search results because they pull information off your website instead of sticking to the character limit of the tag.
-
As I know Google has made a significant change since 2016 to its search results pages by extending the length of titles and descriptions.
Title tags have been increased to 70–71 characters, which is up from its previous 50–60 characters. That’s at least enough to fit in another word or two.
Meta descriptions have been increased by 100 characters per line, and extended from two to three lines. That’s a significant increase, and presents far more of an opportunity to tell searchers what the page is about.
Google is still truncating the descriptions to two lines for many search results still, so you may still see them coming in at around 160 characters at times. When a three line snipped is displayed they come in at 278 characters per line.
t’s important to note that this may be a test which Google could reverse at any time.
https://www.reddit.com/r/bigseo/comments/4ixf86/google_has_increased_the_width_of_the_search/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to get local search volumes?
Hi Guys, I want to get search volumes for "carpet cleaning" for certain areas in Sydney, Australia. I'm using this process: Choose to ‘Search for new keyword and ad group ideas’. Enter the main keywords regarding your product / service Remove any default country targeting Specify your chosen location (s) by targeting specific cities / regions Click to ‘Get ideas’ The problem is none of the areas, even popular ones (like north sydney, surry hills, newtown, manly) are appearing and Google keyword tool, no matches. Is there any other tools or sources of data i can use to get accurate search volumes for these areas? Any recommendations would be very much appreciated. Cheers
Intermediate & Advanced SEO | | wozniak650 -
Getting SEO Juice back after Redirect
Hi, On my website, many product pages were redirected over time to its product category, due to the product being unavailable. I understand with a 301 redirect, the final URL would have lost about 15% of the link juice. However - if after some time (e.g. 2 months, or 1 year) I remove the redirection - is the original page going to have any SEO juice, or did it already lose all of it? Thanks,
Intermediate & Advanced SEO | | viatrading10 -
Wrong meta descriptions showing in the SERPS
We recently launched a new site on https, and I'm seeing a few errors in the SERPS with our meta descriptions as our pages are starting to get indexed. We have the correct meta data in our code but it's being output in Google differently. Example: http://imgur.com/ybqxmqg Is this just a glitch on Google's side or is there an obvious issue anyone sees that I'm missing? Thanks guys!
Intermediate & Advanced SEO | | Brian_Owens_10 -
Google and Product Description Tabs
How does Google process a product page with description tabs? For example, lets say the product page has a tab for Overview, Specifications, What's In the Box and so on. Wouldn't that content be better served in one main product description tab with the tab names used as (htags) or highlighted paragraph separators? Or, does all that content get crawled as a single page regardless of the tabs?
Intermediate & Advanced SEO | | AWCthreads0 -
Ecommerce Duplicate Product Descriptions across 3 websites
Hi, We are an e commerce company that has our own domain but also sell the same products on eBay and Amazon. What is the feeling on the same exact descriptions being used on different platforms? Do they count as duplicate content? Will our domain be punished/penalised as our domain does not have as much authority as EBay or Amazon? We have over 5,000 products with our own hand written product descriptions. We want our website to be the main place/ have priority over the above market places. What's the best suggestion/solution? thanks,
Intermediate & Advanced SEO | | Roy19730 -
How to get video thumbnails to appear in SERPs
What's the best way to get video thumbs to appear in SERPs?
Intermediate & Advanced SEO | | nicole.healthline1 -
Meta Tag Force Page Refresh - Good or Bad?
I had recently come across a meta tag that could cause a auto refresh on a users browser when implemented. I have been using it for a redesign and was curious if there could be any negative effects for using it, here is the code: All input is appreciated. Ciao, Todd Richard
Intermediate & Advanced SEO | | RichFinnSEO0 -
How to auto generate a unique meta description?
The site I am working on is a code nightmare for starters. I'm editing a file called layout that controls the section of each page. The programmer from a while back got unique titles by putting this piece of code in: <title><?= $this->metaTag ?></title> In all the different controllers and stuff I can see where the title is the name of the product plus review or something to that effect. How do I do this for the meta description? Right now the meta description is static in the layout file, and so every page has an identical one. I was hoping there was a way to make the meta description automatically use the first 140 characters on the page or something. Something like this:
Intermediate & Advanced SEO | | DanDeceuster0