Archiving System - is it thing of the past?
-
My IT is convinced that we should build one for our webiste as we have an event page that changes content quite rapidly. It is an expensive implementation process. I googled around and don't see anything. Also everything I've learned about SEO, I've never seen this mentioned anywhere. Not sure where to position myself because of lack of knowledge/information. Anyone has experience or opinions?
My natural suggestion would be to have excelling content on static pages that will have strong SERP regardless of archiving and the content that changes, will just keep changing and rank however it will. Or?
-
Hi there beritv, could you share some more information about this question? It would be good to get confirmation on a few points:
- What is the main purpose of the event page? I'm picturing a listings page which frequently changes because events are added and taken away, and includes either scroll loading or pagination for the latter results but someone I've chatted with about this thinks it could also be a static page which has changing details for a specific event.
- Which pages are we talking about archiving? Expired individual event pages?
- What is the nature of the archiving we're discussing? How would it work? I can see that Martin is asking whether it's a separate site (in which case I wouldn't recommend it particularly from an SEO perspective because if it's indexable it might start to compete with your live site). The person I've chatted with has asked whether this is a process of deindexing or taking offline the pages. If you could clarify that, it would help a lot.
- Are your IT dept. recommending this as an information store or are they citing SEO reasons?
If the concern is having lots of out-of-date event pages there may be file management and UX considerations to take into account - if having lots of defunct event pages makes your CMS unmanageable then it seems reasonable to have a way of refiling them there but that doesn't necessarily have to be reflected in the live site. On the other hand, are you seeing users landing on event pages for which the event has passed? If so, that's not fantastic UX and is likely to lead to them leaving your site immediately and clicking on another result which would have an SEO impact because it's sending consistent messages to Google that you're not fulfilling the search intent.
-
Hey there,
If I understand it correctly, you want to build a website just for the archiving?
In this case, it wouldn't make much sense, since the content could help you in the main website instead.
It seems you have a lot of content which would be very useful for longtail rankings. The more content on one site the better.
Cheers, Martin
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rankings Shifting for the Past 2-3 Years
For the past 2-3 years, my site’s organic rankings have been dramatically shifting, ranking well for a few days and then dropping for a month or two, then ranking again for a few days, and then dropping again. During the time of higher rankings, form submissions increase significantly. The ranking increases or decreases are typically between 10-30 spots each time. I’ve done everything I can think of to address any issues: improved speed, limited 404s, changed the architecture of the site, updated link anchor text, etc. Nothing seems to work. The site has 88% of its traffic coming from desktop, with 9% from mobile and 3% from tablet. The disparity between desktop and mobile leads me to believe that the ranking issues are mobile-related, especially now that Google is using mobile-first indexing. I thought dwell time could be an issue, but session duration is 2:07 minutes and bounce rate is under 60%, with an average of 2.27 pages per session. That doesn’t indicate any quality of traffic issues to me. There are no warnings in Google Search Console, and speed is 58 for mobile and 86 for desktop on Page Speed Insights. I’ve been doing SEO for 12 years, but this has me stumped. My top suspicions are: Speed issues on mobile Penalties for redirects from old website to the new website Penalties for anchor text for the old brand name instead of the new one. The site is https://dragonflydm.com Has anyone seen anything like this? Any ideas?
Intermediate & Advanced SEO | | dragonflydm0 -
Mobile site scrolls past content straight to the products. Can this affect our seo?
As our content can be quite long at the top, we introduced js anchor scroll going straight to the products, by passing the banner and the content at the top. Can this have an issue on seo?
Intermediate & Advanced SEO | | JH_OffLimits1 -
Potential downside of removing past years' calendar events
hi there. my website is for a school. We have several calendars for athletic events, school events, etc. there are thousands of events each year that link to pages for each event. the URLs/pages are generated dynamically, and the urls and pages are very similar from year to year, so we're being penalized for duplicate content. I can delete past years events in bulk, but there's no way to redirect them in bulk. am i taking a big chance by deleting events that occurred prior to 1/1/2019?
Intermediate & Advanced SEO | | BGR0 -
What is the best comments system / plugin for websites
Hi, What is the best comments system / plugin for websites that not harm seo Thanks Roy
Intermediate & Advanced SEO | | kadut0 -
E-commerce System without error page
I´d love to know your thoughts about this particular issue: Vtex is top3 e-commerce system in brazil. ( issue is huge) the system do not use 4XX responde codes If there is a error page, they just redirect it to a search page with 200 code. in Google index we can find a lot of "empty" pages ( indexed error pagess) We can´t use noindex for them Example:
Intermediate & Advanced SEO | | SeoMartin1
http://www.taniabulhoes.com.br/this-is-a-test
OR
http://www.taniabulhoes.com.br/thisisatest Any suggestions?0 -
Should I change site link structure? Will that make things worse?
I've got an Exact Match Domain that has just started to do well in Google for say the past year. I've always received good rankings from Bing and Yahoo but I love the traffic levels that Google sends. Long story short on the 25th according to webmaster tools, my impressions on their search engine have been destroyed. No problems, not de-indexed, just not showing my site anymore. I like this site and have been careful, built some links and the anchor text is suspect but also not suspect because its the same as the domain. What I feel the problem may be is the site structure. I set it up a long time ago like this: Exact-Match-keyword. com/ Exact-match-keyword.php/state I thought it looked kinda spammy at the time but also thought it may help. Now I'm wondering if I shorten all the page titles to the state name and 301 the old links if I will regain rankings, or if I may lose some from other search engines. I used to think Penguins were cute......
Intermediate & Advanced SEO | | TEGS1 -
Some things I have noticed SEO which showed a positive
Hi, Just a few small things I have noticed which has made a difference in ranking, thought I would share, small things but every little helps. Looks like more content on a page the better the ranking, in a test I have done this is what I found: page with 0 content - Google page 11 page with 250 content - Google page 5 page with 500 content - Google page 2 page with 1000 content - Google page 1, position 3 Looks like Google might count the words on a page (like you can do in Microsoft word) and then apply a score against it. Tweets and likes (78) showed a jump from page 1, position 8, to page 1, position 1 (this was the only form of link building and no changes made apart from adding the share plugin). Kind of makes me think if your starting a new site or page then add 750 - 1000 words of good content (tutorial or whatever) with a social sharing tool and let this run will give you a better chance of ranking when you start to introduce products and services.
Intermediate & Advanced SEO | | activitysuper0 -
Should I check Use noindex for Tag Archives?
I have a page indexed > (http://mysite.com/mypost) and also http://mysite.com/tag/mypost The same post shows up twice, one with /tag/ one without when I search site:http://mysite.com
Intermediate & Advanced SEO | | vinner-280241
Is this a duplicate content?? Can I get penalized for this? In the All in one plugin should I check Use noindex for Tag Archives to avoid this or doesn't matter.
Thanks0