Archiving System - is it thing of the past?
-
My IT is convinced that we should build one for our webiste as we have an event page that changes content quite rapidly. It is an expensive implementation process. I googled around and don't see anything. Also everything I've learned about SEO, I've never seen this mentioned anywhere. Not sure where to position myself because of lack of knowledge/information. Anyone has experience or opinions?
My natural suggestion would be to have excelling content on static pages that will have strong SERP regardless of archiving and the content that changes, will just keep changing and rank however it will. Or?
-
Hi there beritv, could you share some more information about this question? It would be good to get confirmation on a few points:
- What is the main purpose of the event page? I'm picturing a listings page which frequently changes because events are added and taken away, and includes either scroll loading or pagination for the latter results but someone I've chatted with about this thinks it could also be a static page which has changing details for a specific event.
- Which pages are we talking about archiving? Expired individual event pages?
- What is the nature of the archiving we're discussing? How would it work? I can see that Martin is asking whether it's a separate site (in which case I wouldn't recommend it particularly from an SEO perspective because if it's indexable it might start to compete with your live site). The person I've chatted with has asked whether this is a process of deindexing or taking offline the pages. If you could clarify that, it would help a lot.
- Are your IT dept. recommending this as an information store or are they citing SEO reasons?
If the concern is having lots of out-of-date event pages there may be file management and UX considerations to take into account - if having lots of defunct event pages makes your CMS unmanageable then it seems reasonable to have a way of refiling them there but that doesn't necessarily have to be reflected in the live site. On the other hand, are you seeing users landing on event pages for which the event has passed? If so, that's not fantastic UX and is likely to lead to them leaving your site immediately and clicking on another result which would have an SEO impact because it's sending consistent messages to Google that you're not fulfilling the search intent.
-
Hey there,
If I understand it correctly, you want to build a website just for the archiving?
In this case, it wouldn't make much sense, since the content could help you in the main website instead.
It seems you have a lot of content which would be very useful for longtail rankings. The more content on one site the better.
Cheers, Martin
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Potential downside of removing past years' calendar events
hi there. my website is for a school. We have several calendars for athletic events, school events, etc. there are thousands of events each year that link to pages for each event. the URLs/pages are generated dynamically, and the urls and pages are very similar from year to year, so we're being penalized for duplicate content. I can delete past years events in bulk, but there's no way to redirect them in bulk. am i taking a big chance by deleting events that occurred prior to 1/1/2019?
Intermediate & Advanced SEO | | BGR0 -
Hi. Has anyone seen a drop in their PA recently? We have over 40 clients and 80% dropped and it has been like this for the past 2 months. I wanted to check if other websites are also experiencing this drop or is it just us?
I'm specifically asking for drops happened in the last 2 months, because before that we had a normal trend. Some websites would go up in their PA rankings and some would drop. But seeing 80% of our clients drop like this is just weird. Just wanted to see if other market leaders are also having the same issue so I can stop attributing it something X-Filish! Our clients are all .EDUs if anyone was wondering. Also the maximum drop has been 4 points in a month.
Intermediate & Advanced SEO | | AP_Search0 -
SEO things that make you say "what!?"
Hi everyone, I'm a recent(ish) beginner to SEO, and while I feel I've got a good grounding in the industry now, there are still certain aspects that make me say "what!?". I'm looking to write a blog post on this and would love to know what parts of SEO still confuse you or make you say "what!?", and explain them from a semi-beginners point of view. Any comments appreciated! Thanks!
Intermediate & Advanced SEO | | White.net0 -
Should I block wordpress archive and tag?
I use Wodpress and Wordpress SEO by Yoast. I've set ip up to add noindex meta tag on all archive and tag pages. I don't think its useful to include thoses pages in search results because there's quite a few. Especialy the tag archive. Should I consider anything else or change my mind? What do you think? Thanks
Intermediate & Advanced SEO | | Akeif0 -
HEADS UP - Did Google Grant WMT and GA admin access to your past employees or contractors?
Check your users and permissions in WMT and GA. I noticed that two Gmail accounts from a while back were given admin access to our accounts! That means someone that used to work for you could go in and remove your site from Googles index. Check your accounts folks just a heads up 😉 Here is an article talking about this potentially dangerous issue. http://thenextweb.com/google/2012/11/28/serious-google-security-glitch-gives-webmaster-tools-possibly-analytics-access-to-revoked-accounts
Intermediate & Advanced SEO | | irvingw1 -
This is kind of a trick question, but if you could only do ONE thing to improve your search ranking what would you do?
This is kind of a trick question, but if you could only do ONE thing to improve your search ranking what would you do?
Intermediate & Advanced SEO | | JHSpecialty0 -
Things to remember when relaunching a site
We're about to re-launch our site but to think of everything before going live in a week is pretty tough going. Any suggestions or reminders as to what to remember and take care of before going live? What have you found or forgotten in your experience with re-launches? Thanks, Dave
Intermediate & Advanced SEO | | Martin_S0 -
Should I check Use noindex for Tag Archives?
I have a page indexed > (http://mysite.com/mypost) and also http://mysite.com/tag/mypost The same post shows up twice, one with /tag/ one without when I search site:http://mysite.com
Intermediate & Advanced SEO | | vinner-280241
Is this a duplicate content?? Can I get penalized for this? In the All in one plugin should I check Use noindex for Tag Archives to avoid this or doesn't matter.
Thanks0