Creating Content for over 50,000 Pages
-
Hi,
Our site is a football (soccer) statistics sites. We gather information on upcoming games and post results of past games. At the moment we have over 50,000 pages of results each having in-game data displayed.
The main problem I have is none of these match data pages has any text.Mostly tables of stats.
Could anyone suggest a way of creating unique content for these pages?
If I created some generic a paragraphic of text that changed based on stats and figures would this be seen as duplicate content?
-
You're very welcome! And yes, I just took at look through ESPN's Fantasy Football section of their website in hopes of finding some great examples. This link should be very helpful:
http://games.espn.com/ffl/leaders?
After heading over to that link (or any other page in the ESPN Fantasy Football section of the site that has players listed), go ahead and click on the individual players to see their little write-ups in both the initial "Overview" tab, as well as the "News" tab. While each has been hand-crafted, they _definitely _are "cookie cutter" and stick to only a handful of templates. (It's no wonder, since there are SO many players, and the information is changing constantly!) As a user, while I've picked up on the idea of their writing team using these templates, it hardly feels like a shortcut was taken, as the information is still useful, relevant, and custom enough.
Be sure to let me know if I can be of any further assistance.
Best,
Zack -
Thank you zack for responding.
Can you point me in the right direction of ESPN?
From what I see all my main competitors have NO content paragraphs. ESPN does show up a few times in the SERPS.
-
While setting up variables would be possible, it may not be the best experience for the end user which is also important to Google. Are you able to hire writers for this type of content that can stick to a boiler plate cookie cutter paragraph or two for each page? While users will still pick up on it being cookie cutter, they would see that much less often and likely be very understanding. (Note: As a fantasy football player, I see ESPN doing this with player and team stats pages. They all follow one of only a few formats, but are written by humans, which still feels "very much worth reading" as a site visitor.)
Hope this outside perspective helps!
Best of luck,
Zack
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site wide content like "why choose us" just above the footer on every single page
Hi Guys, I know that is not good having any kind of duplicate content on your site, but SEO is above all "competition", so I have to see what my competitor are doing to find the best way to outrank them. So this is my question: is it good or not having site wide content like "why choose us" just above the footer on every single page? At the moment, I can see many - too many - of my client competitors having the "Why choose us" as site wide content above the footer. The funny thing they don't use a couple of sentences, they have placed many words and 10/20 internal links, in other words, they have enough stuff to put down a stand alone page. What do you think: this is just a bad SEO practice or it may work, as I can see so many sites ranking well with this kind of piece of junk on each page. I am not going to recommend this to my client, but as am trying to detail every decision I make showing what the competitors are currently doing, my concern is that my client finds it and therefore will ask to have the same shiny piece of garbage above the footer. Thanks, Pierpaolo
On-Page Optimization | | madcow780 -
On Page reports is empty
Hello, Yesterday I created my PRO account, I have several urls in top 50 instead of a have no report in On Page Reports, how low take the system for generating this? Thank you, Carlos
On-Page Optimization | | cahams0 -
E-commerce store having same content different language pages
Hello, I have an e-commerce store operating on PrestaShop. I have four languages Fr, De, En and Nl. The url for each page changes like Example.com/en/product1 Example.com/fr/Product1 Example.com/de/product1 Example.com/nl/Product1 All these pages have same content about product1 but translated in respective language. Is it considered as duplicate content? Should I suppose to write different content for each page?
On-Page Optimization | | MozAddict0 -
Would I be safe canonicalizing comments pages on the first page?
We are building comment pages for an article site that live on a separate URL from the article (I know this is not ideal, but it is necessary). Each comments page will have a summary of the article at the top. Would I be safe using the first page of comments as the canonical URL for all subsequent comment pages? Or could I get away with using the actual article page as the canonical URL for all comment pages?
On-Page Optimization | | BostonWright0 -
Localised content/pages for identical products
I've got a question about localising the website of a nationwide company. We're a small dance school with nationwide (40 cities) coverage for around 40 products. Currently, we have one page for each product (style of dance), and one page for each city; the product pages cover keywords like 'cheerleading dance class' while the city pages target the 'london dance classes'-type keywords. To make 'localised product pages', I feel like we should make a page for every city/product combo 'London cheerleading classes' - but that seems like a nightmare for both writing sexy & original content, and link building/social stats. The other thing I can think of (which I refuse to do because it would look stupid & flag the page as keyword stuffed) is filling the page with the keyword phrases which are appropriate for every city. Is there another way to let google know 'this page is appropriate for these cities...'? We do currently list the cities a product is available in, but it doesn't seem to help local rankings very much. Would this just be a link building job, using hyper-targeted anchor texts (inc. city names) for each product? How do the pro's tackle this problem?
On-Page Optimization | | AlecPR0 -
On Page Optimisation Reports
Firstly sorry if this has already been answered - I did look I promise.
On-Page Optimization | | Jock
Secondly sorry if the answer to this is blatently obvious! In the process of trying to optimise my landing pages, I am using On Page Optimisation reports. I have several (ok lots) with F grades which is not surprising as the landing page is not the landing page optimised for a certain keyword. If I change the landing page to the one that I have for a certain keyword then hey presto A or B grade (clever me)! Now here's the thing - presumably the landing page that is listed by default is the one that Google "sees" for a particular keyword. How do I change this if I can or do I have to be patient or am I just being plain daft?! Many thanks0 -
3 keywords optomize for home page. Should I create page with thoses keywords or leave it like this?
My online store home page, Furnace Filters Canada has 3 keywords with good ranking in google.ca keywords: ''furnace filters canada'' rank #1 position in google.ca keywords: ''furnace filters'' and ''furnace filter'' are on 5 or 6th position of page 1 in google.ca Those keywords are bringing most of the traffic to our site. To achieve this ranking, I had to use the On-Page Keyword Optimization, tool from seoMoz Questions: It is possible for me to create a page with the URL: https://www.furnacefilterscanada.com/Furnace-Filters or https://www.furnacefilterscanada.com/Furnace-Filter Can this improve my ranking with keywords like, ''furnace filters'' and ''furnace filter''? Is this a waist of time? If I decide to create a new page for optimization with, do I have to create one for singular and another one for plural? Creating a new page also mean removing, '' Furnace Filter'' in the home page title, until the new pages are index, I'm afraid to loss that 5th position in Google. Should I leave the home page title like it is now, '' Furnace Filter - Furnace Filters Canada - Online Shopping Store NOTE: we only do business in Canada, that is why Google.ca is more important to us Thank you, Jean Nichols
On-Page Optimization | | BigBlaze2050 -
What is the best solution for printable product pages (duplicate content)?
What do you think is the best solution for preventing duplicate content issues on printable versions of product pages? The printable versions are identical in content. Disallow in Robots.txt? Meta Robots No Index, Follow? Meta Robots No Index No Follow? Rel Canonical?
On-Page Optimization | | BlinkWeb1