How can I get hi quality links to an ecommerce site?
-
I understand that ads don't count. What other ways are there?
-
You often have to write many well-written, and blog posts which are helpful to shoppers blog, this is to help you to earn more quality links, to your company's e-commerce site.
-
Hi there,
Thanks for the question.
It can be a challenge to build links to an ecommerce website, particularly if you're selling products which are widely available and not very link-worthy in their own right. The guide suggested by Rayflexgroup by Backlinko is certainly a good starting point, as well as a few others:
https://moz.com/blog/building-deep-links-into-ecommerce-pages - it's a few years old but worth seeing if any of the tactics are relevant for you at the moment.
https://moz.com/blog/creative-link-building-for-ecommerce-sites
https://geoffkenyon.com/ecommerce/link-building/
A few other things I'd suggest:
-
Look wider than just your products to look at your audience and what their issues, problems or concerns are. Then create content around those and look to build links into these. This takes time and you need to put a lot of effort in, but essentially you need to "surround" all of your products and categories with genuinely useful content which is as good as it can possibly be. You won't "go viral" with this kind of content but it will have the ability to pick up links over time.
-
Depending on your niche, spoof products can work well. A few examples are here and while these were not link building plays, they certainly generated links and attention.
-
Also look at the people at your company and their story - do you have a founder or CEO who is open to talking to business press or websites about business growth or retail trends? This can work well and get links from the kinds of sites that your competitors may not think of.
I hope that helps!
-
-
Hi James,
I am curious as to why you think there is only one really good way to get good backlinks to an ecommerce site -- and why you don't want to share it in this thread so that other forum members may benefit from it.
-
Backlinko has a great guide on link building for e-commerce, you can try guest blogging, create infographics and share to your audience or list on appropriate directories (we are a UK manufacturing business and we list on madeinbritain campaign and construction.co.uk, for example)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is It Possible to Be Punished By Google For Getting Too Many Links?
Hello, My team and I have been trying to get high-quality back-links by seeking other sites and blogs. We were ranking really well and then all of a sudden, our rankings dropped dramatically. We were only using backlinks and good ones at that, yet, our rankings have dropped. Is it possible for google to punish us for getting too many too fast? If not, what could be some of the other problems?
Link Building | | scottgray06200 -
Is there value of consistently getting a link from a high DA site?
Is there value in consistently getting a link from a high DA sites? For example, consistently posting on a blog monthly rather then only doing it once and getting a link/being done with it. Could you list the pros of consistently getting links on high DA sites?
Link Building | | calf0 -
What to do when you get an oh so sweet but temporary link?
Hello! We recently received a great link from a local university. My colleague did a few presentations at the university, so they were nice enough to turn a mention of our company name on their academics page into a link when we asked. The problem is that we've been told that the mention/link will disappear after about a month. So, my questions: Can we do anything to further exploit that link in the short time we have? My colleague brought up doing some kind of funky link pyramid thing where we create links to that page, which would possibly give us even more link juice. I know nothing about this sort of thing. Is it recommended/not recommended? Is there anything we could possibly do to preserve the link in Google's index and have it still count in our favor after it's taken down? Maybe some kind of crazy iframe magic trick? Thanks!!
Link Building | | BBEXNinja0 -
Should I ask sites that link to me to update links that redirect?
I have found some links to my site that go through a single 301 redirect to get to my site. Should I contact these websites to ask them to update the link, or is that not worth the time?
Link Building | | RCF0 -
Unable to view link from Apprentices gov.uk site
Hi, I've noticed that when some companies are advertising for apprentices on the https://apprenticeshipvacancymatchingservice.lsc.gov.uk website they gain a followed link from the site. When I then use opensiteexplorer the link doesn't show. Does anyone know the reason for Moz not picking this up? Am I not giving it long enough to show? Your help would be very much appreciated.
Link Building | | GoMetrics0 -
Getting Links
Hi, Links from Directories are bad. Links for low quality sites are bad. Paid links are bad. Guest blogging is "maybe rumor has it" google's next big Penguin. Where and how is everybody getting all these great links from, is there anywhere left?? All advice welcomed as we really need good links quick! Thanks
Link Building | | Studio330 -
Is link exchange a reliable source to get back links?
I read a latest post on seomoz that _“Do not buy or exchange link with anyone who contacts you. This is completely against Google's policies and if they were to find out, you could be penalized." So I went through Google's ''Link Schemes'' and found that ''Excessive link exchanging ("Link to me and I'll link to you")'' can negatively impact a site's ranking . _ So is it the ''excessive'' link exchanging that can cause a negative impact? Exchanging links with good quality, cached sites (without excessive doing) can do good or bad? Can anyone please explain to me in detail?
Link Building | | semvibe0 -
Do I get any link juice from a PHP header redirect from another site?
For example would: www.site-A.com/click-tracking.php?site=www.site-B.com contain any link juice? Would a 301 redirect be the simple solution?
Link Building | | David_Viciedo0