What Is The Best Strategy For Writing Image Alt Text For SEO?

[LureCreative]

Curious on this topic, as websites that are image heavy, but have little written content can have depend on alt text for "readable content". I am aware the "best practice" is to write it as if you were describing the image to a blind person, but are there any SEO strategies that people have seen good results with?

Some examples I've heard are:

"unique keyword phrase"

"unique keyword phrase + brand name"

"Unique Keyword Phrase + LSI Keyword"

Interested to hear feedback from the Moz Community! And thanks in advance for sharing your insight.

[Katarina-Borovska]

Hi,

I'll give you an idea how I approach this. If there is an image of red shoes, I describe as accurate as I can: 'red high-heels suede shoes with a bow on the top' (I'm being creative!). There is no harm in adding the brand if the shoes are this brand or if you want these shoes to be shown under Images when searching for your brand.

So always be descriptive and feel free to add the brand if it makes sense.

Hope this helps.

Katarina