What Is The Best Strategy For Writing Image Alt Text For SEO?
-
Curious on this topic, as websites that are image heavy, but have little written content can have depend on alt text for "readable content". I am aware the "best practice" is to write it as if you were describing the image to a blind person, but are there any SEO strategies that people have seen good results with?
Some examples I've heard are:
"unique keyword phrase"
"unique keyword phrase + brand name"
"Unique Keyword Phrase + LSI Keyword"
Interested to hear feedback from the Moz Community! And thanks in advance for sharing your insight.
-
Hi,
I'll give you an idea how I approach this. If there is an image of red shoes, I describe as accurate as I can: 'red high-heels suede shoes with a bow on the top' (I'm being creative!). There is no harm in adding the brand if the shoes are this brand or if you want these shoes to be shown under Images when searching for your brand.
So always be descriptive and feel free to add the brand if it makes sense.
Hope this helps.
Katarina
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
In local SEO, how important is it to include city, state, and state abbreviation in doctitle?
I'm trying to balance local geographic keywords with product keywords. I appreciate the feedback from the group! Michael
Local Website Optimization | | BFMichael0 -
Local SEO: thoughts on driving users to a homepage or to a local landing page?
I work with a client who is about to launch a local landing page for one of their locations. They're worried that the new local landing page will cannibalize some of the keyword rankings for the homepage. Any advice on how to have a local presence but still drive people to the more valuable homepage?
Local Website Optimization | | jrridley0 -
Using geolocation for dynamic content - what's the best practice for SEO?
Hello We sell a product globally but I want to use different keywords to describe the product based on location. For this example let’s say in USA the product is a "bathrobe" and in Canada it’s a "housecoat" (same product, just different name). What this means… I want to show "bathrobe" content in USA (lots of global searches) and "housecoat" in Canada (less searches). I know I can show the content using a geolocation plugin (also found a caching plugin which will get around the issue of people seeing cached versions), using JavaScript or html5. I want a solution which enables someone in Canada searching for "bathrobe" to be able to find our site through Google search though too. I want to rank for "bathrobe" in BOTH USA and Canada. I have read articles which say Google can read the dynamic content in JavaScript, as well as the geolocation plugin. However the plugins suggest Google crawls the content based on location too. I don’t know about JavaScript. Another option is having two separate pages (one for “bathrobe” and one for “housecoat”) and using geolocation for the main menu (if they find the other page i.e. bathrobe page through a Canadian search, they will still see it though). This may have an SEO impact splitting the traffic though. Any suggestions or recommendations on what to do?? What do other websites do? I’m a bit stuck. Thank you so much! Laura Ps. I don’t think we have enough traffic to add subdomains or subdirectories.
Local Website Optimization | | LauraFalls0 -
For a generic domain say www.purplecola.com where the company is based in India (IP address there too), how should they best optimize for US search traffic?
Let's just say that they want to target the US market. Should they add a US based IP address? Would love to hear insight from people who have managed this, experienced this or have expertise. Obviously, a US based physical address would help. Thanks!! Chris
Local Website Optimization | | Sundance_Kidd0 -
Subdomain for ticketing of a client website (how to solve SEO problems caused by the subdomain/domain relationship)
We have a client in need of a ticketing solution for their domain (let's call it www.domain.com) which is on Wordpress - as is our custom ticket solution. However, we want to have full control of the ticketing, since we manage it for them - so we do not want to build it inside their original Wordpress install. Our proposed solution is to build it on tickets.domain.com. This will exist only for selling and issuing the tickets. The question is, is there a way to do this without damaging their bounce rate and SEO scores?
Local Website Optimization | | Adam_RushHour_Marketing
Since customers will come to www.domain.com, then click the ticketing tab and land on tickets.domain.com, Google will see this as a bounce. In reality, customers will not notice the difference as we will clone the look and feel of domain.com Should we perhaps have the canonical URL of tickets.domain.com point to www.domain.com? And also, can we install Webmaster Tools for tickets.domain.com and set the preferred domain as www.domain.com? Are these possible solutions to the problem, or not - and if not, does anyone else have a viable solution? Thank you so much for the help.0 -
Nominet have made the geographic new TLD available for UK. How will this affect SEO?
Nominet have made a new TLD available, the .uk TLD. Some might argue that this is a cynical move by Nominet to get more money out of British businesses, but either way, we need to decide how we handle this. As I see it we have 4 options. 1. Do nothing - At the moment, only websites can register their .uk domain. That won't last for ever though, and eventually, if we don't register it, someone else will.
Local Website Optimization | | Stewart_SEO
2. Register a domain but do nothing with it.
3. Register a domain and simply redirect it to the existing .co.uk domain. I suspect this is the best option.
4. Register the .uk domain and redirect the .co.uk domain to the new domain. From a technical point of view, what is the best option? For businesses that have multi-lingual sites the 4th appears the best option but why do we need to act when we do not even know the SEO value of any of this, and where Google sit regarding the new British TLD?1 -
Local Area SEO - Directions Page and Multiple Use of Direction pages
Hello, We are looking to focus on multiple local areas and it has been suggested one way to mention lots of different locations on pages without doing lists or using grey SEO practices is to create directions pages. We are trying this with a client who has 2 business at the same address. The layout is:- Introduction - 2-3 sentences Directions by Car Park Parking info Directions by Public Transports Closing - 3-4 sentences - using clients keywords The hope is the having locations/areas and the clients keywords on the same page will capture some of the local areas with the clients keywords. I have some questions:- 1. If we use the same directions text and just change the opening and closing paragraphs on the different website will this be enough to not have a duplicate content issue. 2. Are the directions pages the best way to capture keywords and local area/locations on the same page. 3. Is there anything I am missing or could do instead? Looking forward to everyone's input....
Local Website Optimization | | JohnW-UK0 -
Does building multiple websites hurt you seo wise? Good or bad strategy?
HI,rategy. So I spoke to a local Colorado seo company and they suggested to find whatever keywords is the most searched under my GWT's and put .com behind it and build other sites for other keywords. I was curious about this type of strategy. Does this work? This seo guy said I could just get a DBA bank account and such for each domain name etc. I am not wanting to mislead anyone, but I am curious if for the sake of promoting other services, if creating other websites with partial and EMD's are worthwhile? Another issue I worry about is if I put my companies phone number, then next thing you know there is 3 or 4 sites that use that same phone number. To me this does not build trust with Google. But being I am learning, maybe this is a common strategy, or doomed from the start. Just curious what you think. Would you build other sites to try and rank for other services? Or keep one sites and maximize it? Thank you for your thoughts. I just do not want to pay $3000 per site if it will hurt not help.
Local Website Optimization | | Berner0