Schema for blogs

[AL123al]

When  I run a wordpress blog through the structured data testing tool I see that there is @type hentry. Is this enough for blogs etc? Is this a result of Wordpress adding in this markup?

Do you recommend adding @blogposting type and if so why? What benefit to add a specific type of schema? How does it help in blogging?

Thanks

[ericnsims]

Dan, do you recommend using AMP for the 'in depth' article spots?

[AL123al]

Thanks Dan. That is interesting about what you say about using the Article Schema as opposed to Blog post one. Also the fact that you have a chance for the "in depth" spots.

Many thanks

[evolvingSEO]

Hello! Roman's answers are really good, but thought I would add some info as well.

Article or BlogPosting Schema can help in some of the following ways (vs hentry)

• Give search engines backend / structured info about the contents of the page
• Google's reference on Article schema shows all the snippet and SERP features
• Using article schema is the only way to get into 'in depth' article spots on Google
• I've had luck with Google showing the 'Last Updated' date in search results, which shows a newer date when using it in conjunction with article schema

So even though you'd technically be doing a 'blog post' I would use the parent Article schema as it's more widely recognized.

[Roman-Delcarmen]

When I run a wordpress blog through the structured data testing tool I see that there is @type hentry.

henry means text entry, it can be a recipe, an article, a blog post is most basic type of schemas. The hEntry schema consists of the following properties:

hentry
entry-title. required. text.
entry-content. optional (see field description). text. []
entry-summary. optional. text.
updated. required using datetime-design-pattern. []
published. optional using datetime-design-pattern.
author. required using hCard. [*]
bookmark (permalink). optional, using rel-bookmark.
tags. optional. keywords or phrases, using rel-tag.

If you ask how is structure a paragraph. A logical answer will tell you a paragraphs is formed it by words and letters is the same case here

Is this enough for blogs etc?
I already answer that question (No is not enough)

Is this a result of Wordpress adding in this markup?
Wordpress do not markup anything by default

Do you recommend adding @blogposting type and if so why?
I already answer that question
This the hierarchy of schemas
Thing > CreativeWork > Article > SocialMediaPosting > BlogPosting

What benefit to add a specific type of schema?
I already answer that question

How does it help in blogging?
I already answer that question

In Summary
Sorry I wasn't trying to bother you, in fact I was trying to help and apparently you didn't noticed.

Sources

http://schema.org/

http://microformats.org/

[AL123al]

Thanks Roman for trying to help. I guess what I was asking is from a Rich Snippets point of view, why bother with specific schema types- what is the difference in the search results to using specific types such as blogposting types versus article types. I understand the difference between articles and blogs and what they represent but why bother using specific schema types? Do they present differently as rich snippets?

[Roman-Delcarmen]

There is two main type of text content on schemas

An article, such as a news article or piece of investigative report. Newspapers and magazines have articles of many different types and this is intended to cover them all.

blogPost A posting that is part of this blog.

So in theory, an article is like an acedemic document and a blog post is like an informal document, in the real world there's no big difference at least from seo perspective of blog running of wordpress.

[AL123al]

Hi,

Thanks. I do see the benefit of schema but my question was about the value of what wordpress adds as @type hentry versus adding in specific types such as @type BlogPosting? What value is adding in specific blog posting types? Is there a difference in the rich snippets?

[Roman-Delcarmen]

Scheme are a great way to help Google to understand your content, there is no limit of how many information you provide to Google.

The snippets will help you not only with crawler but also with your CTR a good example for that are rating snippet, so when a user see your article the plugin allows to the users to rate your post, and the rating will be visible for users and crawlers

Example. you have a tutorial in your post about SEO, when someone have been looking for a tutorial like your post, before to enter your website google will show to that user the rating of other users for that post. This will impact your CTR and if there are to many people clicking for the specific query probably Google will rank your post in better position even when other post has a better Pagerank or Authority.

Basically for Google your post meet the needs of the users so it deserve a better place

This just an explanation about the utility of schemas in an ideal world, so it will not rank your site but might help.

I always install this plugins on my wordpress websites
WP-PostRatings > This is mandatory
All In One Schema.org Rich Snippets > General purpose