Ctr question with home page and product pages
-
do you believe that the advantage of targeting a search term on the home page is now worse off than before?
as I understand it ctr is a big factor now And as far as i can see if two pages are equal on page etc the better ctr will win out, the issue with the home page is the serp stars cannot be used hence the ctr on a product page will be higher?
I feel if you where able to get a home page up quicker (1 year instead of two) you still lost out in the end due to the product page winning on ctr?
do you think this is correct?
-
It's probably correct, but in the long term you probably still want to make sure the product term is ranking. Although in the end it's all about the bottom line just to make sure you're getting more conversions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What date tags are required/best to use for articles or other landing pages?
Does anyone have suggestions on which date tag(s) are most important to use and how to use them on the frontend? (i.e. dateModified, dateCreated, and datePublished). The Structured Data Testing Tool is coming up with errors for my article pages, but I'm a bit confused which ones should be in the code vs. showing on the frontend.
Algorithm Updates | | ElsaT0 -
Latest Best Practices for Single Page Applications
What are the latest best practices for SPA (single page application) experiences? Google is obviously crawling Javascript now, but is there any data to support that they crawl it as effectively as they do static content? Considering Bing (and Yahoo) as well as social (FB, Pinterest, etc) - what is the best practice that will cater to the lowest-common denominator bots and work across the board? Is a prerender solution still the advised route? Escaped fragments with snapshots at the expanded URLs, with SEO-friendly URL rewrites?
Algorithm Updates | | edmundsseo2 -
Can a page be 100% topically relevant to a search query?
Today's YouMoz post, Accidental SEO Tests: When On-Page Optimization Ceases to Matter, explores the theory that there is an on-page optimization saturation point, "beyond which further on-page optimization no longer improves your ability to rank" for the keywords/keyword topics you are targeting. In other words, you can optimize your page for search to the point that it is 100% topically relevant to query and intent. Do you believe there exists such a thing as a page that is 100% topically relevant? What are your thoughts regarding there being an on-page optimization saturation point, beyond which further on-page optimization no longer improves your ability to rank? Let's discuss!
Algorithm Updates | | Christy-Correll1 -
Do you think this page has been algorithmically penalised or is it just old?
Here is the page: http://www.designquotes.com.au/business-blog/top-10-australian-business-directories-in-2012/ It's fairly old, but when it was first written it hit #1 for "business directories". After a while it dropped but was receieving lots of traffic for long tail variations of "business directories Australia" As of the 4th of October (Penguin 2.1) it lost traffic and rankings entirely. I checked it's link profile and there isn't anything fishy: From Google Webmaster https://docs.google.com/spreadsheet/ccc?key=0AtwbT3wshHRsdEc1OWl4SFN0SDdiTkwzSmdGTFpZOFE&usp=sharing In fact, two links are entirely natural http://blog.businesszoom.com.au/2013/09/use-customer-reviews-to-improve-your-website-ranking/ http://dianajones.com.au/google-plus-local-equals-more-business-blog/ Yet when I search for a close match in title in Google AU, the article doesn't appear within even the first 4 pages. https://www.google.com.au/#q=top+10+Australian+Business+Directories&start=10 Is this simple because it's an old article? Should I re-write it, update the analysis and use a rel=canonical on the old article to the new?
Algorithm Updates | | designquotes0 -
Local Pages Help
Hi All, I have a client who is looking heavily at Google+ Local. He has a main business, with a number of locational franchises. He has created a local listing for each of these franchise pages. The question he has asked is 'How do I improve my rankings for these local listings?' Now some of them seem to rank well without any work performed to improve them, but some are not. My question is, What can we do to improve the rankings of Google+ Local listings? This has changed greatly since I last looked into it, so anyone who can say 'right, this is what you need to do to improve Google+Local listings' would be greatly appreciated!!!! Many thanks Guys!!
Algorithm Updates | | Webrevolve0 -
Privacy page ranking above home page in serps
I'm using OSE to try and get some clues as to why my privacy page would rank higher than my home page. Could anyone help me figure out which metrics to review to rectify the issue? My key word is: Mardi Gras Parade Tickets The url that is ranking is <cite>www.mardigrasparadetickets.com/pages/privacy</cite> I'm happy to be ranking in the top 3 for the keyword, but I'd rather hoped it wouldn't be my privacy page. Any help would be awesome, Cy
Algorithm Updates | | Nola5040 -
Is it OK to 301 redirect the index page to a search engine friendly url
Is it OK to 301 redirect the index page to a search engine friendly url.
Algorithm Updates | | WinningInch0 -
Should I block non-informative pages from Google's index?
Our site has about 1000 pages indexed, and the vast majority of them are not useful, and/or contain little content. Some of these are: -Galleries
Algorithm Updates | | UnderRugSwept
-Pages of images with no text except for navigation
-Popup windows that contain further information about something but contain no navigation, and sometimes only a couple sentences My question is whether or not I should put a noindex in the meta tags. I think it would be good because the ratio of quality to low quality pages right now is not good at all. I am apprehensive because if I'm blocking more than half my site from Google, won't Google see that as a suspicious or bad practice?1