Managing Large Regulated or Required Duplicate Content Blocks
-
We work with a number of pharmaceutical sites that under FDA regulation must include an "Important Safety Information" (ISI) content block on each page of the site. In many cases this duplicate content is not only provided on a specific ISI page, it is quite often longer than what would be considered the primary content of the page. At first blush a rel=canonical tag might appear to be a solution to signal search engines that there is a specific page for the ISI content and avoid being penalized, but the pages also contain original content that should be indexed as it has user benefit beyond the information contained within the ISI. Anyone else running into this challenge with regulated duplicate boiler plate and has developed a work around for handling duplicate content at the paragraph level and not the page level?
One clever suggestion was to treat it as a graphic, however for a pharma site this would be a huge graphic.
-
This was suggested, along with using "noindex" URL content to populate the iframe.
-
Is there anything keeping you from putting the ISI content in an iframe? Search engines don't identify the content in the iframe as part of the page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content - Images & Attachments
I have been looking a GWT HTML improvements on our new site and I am scratching my head on how to stop some elements of the website showing up as duplicates for Meta Descriptions and Titles. For example the blog area: <a id="zip_0-anchor" class="zippedsection_title"></a>
Intermediate & Advanced SEO | | CocoonfxmediaThis blog is full of information and resources for you to implement; get more traffic, more leads an
/blog/
/blog/page/2/
/blog/page/3/
/blog/page/4/
/blog/page/6/
/blog/page/9/The page has rel canonicals on them (using Yoast Wordpress SEO) and I can't see away of stopping the duplicate content. Can anyone suggest how to combat this? or is there nothing to worry about?
0 -
Duplicate content based on filters
Hi Community, There have probably been a few answers to this and I have more or less made up my mind about it but would like to pose the question or as that you post a link to the correct article for this please. I have a travel site with multiple accommodations (for example), obviously there are many filter to try find exactly what you want, youcan sort by region, city, rating, price, type of accommodation (hotel, guest house, etc.). This all leads to one invevitable conclusion, many of the results would be the same. My question is how would you handle this? Via a rel canonical to the main categories (such as region or town) thus making it the successor, or no follow all the sub-category pages, thereby not allowing any search to reach deeper in. Thanks for the time and effort.
Intermediate & Advanced SEO | | ProsperoDigital0 -
[E-commerce] Duplicate content due to color variations (canonical/indexing)
Hello, We currently have a lot of color variations on multiple products with almost the same content. Even with our canonicals being set, Moz's crawling tool seems to flag them as duplicate content. What we have done so far: Choosing the best-selling color variation (our "master product") Adding a rel="canonical" to every variation (with our "master product" as the canonical URL) In my opinion, it should be enough to address this issue. However, being given the fact that it's flagged as duplicate by Moz, I was wondering if there is something else we should do? Should we add a "noindex,follow" to our child products and "index,follow" to our master product? (sounds to me like such a heavy change) Thank you in advance
Intermediate & Advanced SEO | | EasyLounge0 -
Partial duplicate content and canonical tags
Hi - I am rebuilding a consumer website, and each product page will contain a unique product image, and a sentence or two about the product (and we tend to use a lot of the same words in different ways across products). I'd like to have a tabbed area below the product info that talks about the overall product line, and this content would be duplicate across all the product pages (a "Why use our products" type of thing). I'd have this duplicate content also living on its own URL's so they can be found alone in the SERP's. Question is, do I need to add the canonical tag to this page, since there's partial duplicate content on the product pages? And if I did that, would my product pages go un-indexed?? I understand how to handle completely duplicated content, it's the partial duplicate that I'm having difficulty figuring out.
Intermediate & Advanced SEO | | Jenny10 -
Duplicate content issue - online retail site.
Hello Mozzers, just looked at a website and just about every product page (there are hundreds - yikes!) is duplicated like this at end of each url (see below). Surely this is a serious case of duplicate content? Any idea why a web developer would do this? Thanks in advance! Luke prod=company-081
Intermediate & Advanced SEO | | McTaggart
prod=company-081&cat=20 -
How to Fix Duplicate Page Content?
Our latest SEOmoz crawl reports 1138 instances of "duplicate page content." I have long been aware that our duplicate page content is likely a major reason Google has de-valued our Web store. Our duplicate page content is the result of the following: 1. We sell audio books and use the publisher's description (narrative) of the title. Google is likely recognizing the publisher as the owner / author of the description and our description as duplicate content. 2. Many audio book titles are published in more than one format (abridged, unabridged CD, and/or unabridged MP3) by the same publisher so the basic description on our site would be the same at our Web store for each format = more duplicate content at our Web store. Here's are two examples (one abridged, one unabridged) of one title at our Web store. Kill Shot - abridged Kill Shot - unabridged How much would the body content of one of the above pages have to change so that a SEOmoz crawl does NOT say the content is duplicate?
Intermediate & Advanced SEO | | lbohen0 -
Which duplicate content should I remove?
I have duplicate content and am trying to figure out which URL to remove. What should I take into consideration? Authority? How close to the root the page is? How clear the path is? Would appreciate your help! Thanks!
Intermediate & Advanced SEO | | Ocularis0 -
Duplicate content for images
On SEOmoz I am getting duplicate errors for my onsite report. Unfortunately it does not specify what that content is... We are getting these errors for our photo gallery and i am assuming that the reason is some of the photos are listed in multiple categories. Can this be the problem? what else can it be? how can we resolve these issues?
Intermediate & Advanced SEO | | SEODinosaur0