301 and the base URL
-
Hi, please bear with me as I'm pretty new to all this!
I've my base URL but obviously want to add keywords to it for seo purposes. Should I redirect from the base URL to the URL with the keywords appended? So my landing page goes from say www.moz.com to www.moz.com/keywords-here.
If I do that, should I replicate all the meta data (descriptions etc) on the original landing page? Or does it not matter?
Thanks,
Nick
-
Thanks Kevin, I'll definitely have a look at those guides.
Yeah, it's the exact same page - the main gateway to the site. It's just that once we started looking at the SEO side of things we realised that we should have keywords in the URL on that page too, and having had the site crawled I realised the original doesn't have all the meta data the redirect does. For example right now the original has no keywords, where as the redirect does.
-
If you are moving to another domain, the key is to do 301 redirects to the page that closely resembles the original. If none exists, you should 404. The page title should be the same or close to the same as the original (as long as you use best practices --see guides on Moz). Same goes for the meta description (although not directly a ranking factor). The url is extremely important and should be focus on what is on the page (Moz URL guide).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO, 301s & backslashes at end of URL
Wordpess started adding "/" (slashes) at the end of my urls and I've left them up for some time. Will removing them hurt search rankings or do I need to do a 301 redirect? For example - www.site.com/page1/ changed to www.site.com/page1 Are there any other ramifications I may not be thinking about besides just search rankings.
On-Page Optimization | | MSpencer1 -
Title tag and URL Optimization
Hello guys, Should the URL reflect the structure of the title of a webpage? This is the old title with the Url: 20mm O/D Black Polypropylene LSZH Flexible Conduit 100m Coil /Product/20mm-o-d-black-polypropylene-lszh-conduit-100m-coil/1352 I changed the keyword position and it looks like this: 20mm Flexible Conduit | O/D Black Polypropylene LSZH | 100m I kept the same Url for now, should I change that too? Thanks
On-Page Optimization | | PremioOscar0 -
How do I remove a Canonical URL Tag?
Some of my report cards say I have too many canonical URL tags. However, there is no information no how to delete one. Can someone give me a link or explain? Thanks.
On-Page Optimization | | dealblogger0 -
URL Extensions (with or without??!!)
Hello, SEOers~ Today I have a question about URL extensions. Which one is more search engine friendly between URL with extensions and without extensions? e.g. URL with extension : www.example.com/tv/lcd.jsp URL without extension : www.example.com/tv/lcd I heard that URL without extensions is in trend considering user experience. User experience is also important but I would like to know from SEO perspective. Please people~ Help me out with this~! Thanks.
On-Page Optimization | | Artience0 -
How should I structure my product URLs?
How should I structure my product URLs for the best SEO results? Lets say my product is "American Apparel 2001". Would it be better to run the URL together or use a "-" between each word. Here are two ideas I had, but feel free to suggest others. realthread.com/products/americanapparel2001 or realthread.com/products/american-apparel-2001 Thanks for the help! Dru
On-Page Optimization | | drudalton0 -
URL Strucutre
Hi there, Need some advice please on URL structure. I have been doing SEO for quite sometime now, however one thing that always get me is URL structure. I have a decision to make, its either: URL 1 /conditions/allergies/food/ URL 2 /conditions/allergies-food/ Lets say i am optimizing for the key-phase "Food Allergies" what do you think is best practice? I know that this is not a major factor in gaining high SERPs & maybe i'm thinking about it too much, however your input would be really helpful. Kind Regards,
On-Page Optimization | | Paul780 -
Close URL owned by competitors.
The following example is exactly analogous to our situation (site names slightly altered😞 We own www.business-skills.com. It's our main site. We don't own, and would rather avoid paying for, www.businessskills.com. It's a parked domain and the owners want a very large sum for it. We own www.business-skills.co.uk and point it to our main site. We don't own www.businessskills.co.uk. This is owned by our biggest competitor. We also own www.[ourbrand].com and .co.uk, and point them to the main site. My question is - how much traffic do you think we may be missing due to these nearly-but-not-quite URL matches? Does it matter in terms of lost revenue? What sort of things should I be looking at to get a very rough estimate?
On-Page Optimization | | JacobFunnell0 -
How to use good keyword URL to help main site
Hi. I'm a long time ecommerce guy and starting a third business. The main site URL is the name of the new business but I also purchased a .com URL that is our #1 keyword to target. So I need to know the best strategy to use the keyword url for helping with getting a top ranking for that keyword. I'm curious if I can or should build out the keyword URL site for the search engines and use a 301 redirect. Can you get top ranking for a site that just redirects? Anyway, I guess you get my question. This keyword gets a ton of perfectly targeted traffic so seems like a goldmine if I work it right. Thanks very much.
On-Page Optimization | | jimmyseo1