Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Schema.org product offer with a price range, or multiple offers with single prices?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Schema.org product offer with a price range, or multiple offers with single prices?

    Technical SEO
    3
    5
    16772
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • 4RS_John
      4RS_John Subscriber last edited by

      I'm implementing Schema.org, (JSON-LD), on an eCommerce site. Each product has a few different variations, and these variations can change the price, (think T-shirts, but blue & white cost $5, red is $5.50, and yellow is $6).

      In my Schema.org markup, (using JSON-LD), in each Product's Offer, I could either have a single Offer with a price range, (minPricd: $5, maxPrice $6), or I could add a separate Offer for each variation, each with its own, correct, price set.

      Is one of these better than the other? Why? I've been looking at the WooCommerce code and they seem to do the single offer with a price range, but that could be because it's more flexible for a system that's used by millions of people.

      1 Reply Last reply Reply Quote 1
      • LGist
        LGist last edited by

        I have a question about the offerCount item within an AggregateOffer type.

        I want to show the "true" price range of every product in our inventory but we don't automatically load them all to the page. Most implementations I have seen that trigger the price range showing in the SERP have the individual offers marked up further down the page as well, but that wouldn't work for us. We show 10 or so out of 100s.

        In my mind there are two options here. We can use the true aggregate price of the set and skip tagging up individual offers. Or we can tag up the offers displayed but still show what I am calling the "true" aggregate price. Any opinions on whether Google needs the individual offers tagged up? And any opinions on whether the individual offers tagged up need to "match" the aggregate offer prices?

        THANKS

        1 Reply Last reply Reply Quote 0
        • BlueprintMarketing
          BlueprintMarketing @4RS_John last edited by

          Anytime, John, I am happy to help!

          1 Reply Last reply Reply Quote 0
          • 4RS_John
            4RS_John Subscriber @BlueprintMarketing last edited by

            Thanks Thomas.

            AggregateOffer is what I was looking for.

            BlueprintMarketing 1 Reply Last reply Reply Quote 0
            • BlueprintMarketing
              BlueprintMarketing last edited by

              Each product can have a few different variations

              See Google's https://developers.google.com/search/docs/data-types/product

              Aggregate offer properties

              An AggregateOffer is a kind of Offer representing an aggregation of other offers. When marking up aggregate offers within a product, use the following properties of the schema.org AggregateOffer type:

              Properties
              lowPrice

              Number, required

              The lowest price of all offers available. Floating point number.

              |
              | highPrice |

              Number, recommended

              The highest price of all offers available. Floating point number.

              |
              | priceCurrency |

              Text, required

              The currency used to describe the product price, in three-letter ISO 4217 format.

              |
              | offerCount |

              Number, recommended

              The number of offers for the product.

              |

              https://developers.google.com/search/docs/data-types/product

              **Just 1 **

              Product rich results provide users with information about a specific product, such as its price, availability, and reviewer ratings. The following guidelines apply to product markup:

              • Use markup for a specific product, not a category or list of products. For example, “shoes in our shop” is not a specific product. See also our structured data guidelines for multiple entities on the same page.
              • Adult-related products are not supported.
              • Reviewer’s name needs to be a valid name for a Person or Team For example, "James Smith" or"CNET Reviewers." By contrast, "50% off on Black Friday" is invalid.

              To include product information in Image Search, follow these guidelines for required markup:

              • To show your product information in the rich image viewer: Include the name, image, price, and priceCurrency properties. Alternatively, instead of price and priceCurrency, you can include any four properties and exclude price.

              • To show your product information in the Related Items feature: Include the name, image, price, priceCurrency, and availability properties.

              • Be careful that the text you use is the same text that is on the page

              • https://searchengineland.com/spammy-structured-markup-penalty-recovery-use-schema-markup-caution-223289

              • https://moz.com/blog/json-ld-for-beginners

              • https://www.distilled.net/resources/understanding-and-implementing-json-ld/

              • https://yoast.com/rich-snippets-product-listings/

              • http://www.remicorson.com/add-woocommerce-product-to-cart-from-url-using-products-sku/

              /*

              • Remove the default WooCommerce 3 JSON/LD structured data format
                */
                function remove_output_structured_data() {
                remove_action( 'wp_footer', array( WC()->structured_data, 'output_structured_data' ), 10 ); // Frontend pages
                remove_action( 'woocommerce_email_order_details', array( WC()->structured_data, 'output_email_structured_data' ), 30 ); // Emails
                }
                add_action( 'init', 'remove_output_structured_data' );
              4RS_John 1 Reply Last reply Reply Quote 2
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • teamodea

                Safety Data Sheet PDFs are Showing Higher in Search Results than Product Pages

                pdf searchresultshelp

                I have a client who just launched an updated website that has WooCommerce added to it. The website also has a page of Safety Data Sheets that are PDFs that contain information about some of the products. When we do a Google search for many of the products the Safety Data Sheets show up first in the search results instead of the product pages. Has anyone had this happen and know how to solve the issue?

                Technical SEO | | teamodea
                0
              • JoeySolicitor

                Schema Markup Warning "Missing field "url" (optional)"

                schema schema markup serp features

                Hello Moz Team, I hope everyone is doing well & good, I need bit help regarding Schema Markup, I am facing issue in my schema markup specifically with my blog posts, In my majority of the posts I find error "Missing field "url" (optional)"
                As this schema is generated by Yoast plugin, I haven't applied any custom steps. Recently I published a post https://dailycontributors.com/kisscartoon-alternatives-and-complete-review/ and I tested it at two platforms of schema test 1, Validator.Schema.org
                2. Search.google.com/test/rich-results So the validator generate results as follows and shows no error
                Schema without error.PNG It shows no error But where as Schema with error.PNG in search central results it gives me a warning "Missing field "url" (optional)". So is this really be going to issue for my ranking ? Please help thanks!

                Technical SEO | | JoeySolicitor
                6
              • renalynd27

                One robots.txt file for multiple sites?

                I have 2 sites hosted with Blue Host and was told to put the robots.txt in the root folder and just use the one robots.txt for both sites. Is this right? It seems wrong. I want to block certain things on one site. Thanks for the help, Rena

                Technical SEO | | renalynd27
                0
              • the-gate-films

                URL Structure On Site - Currently it's domain/product-name NOT domain/category/product name is this bad?

                I have a eCommerce site and the site structure is domain/product-name rather than domain/product-category/product-name Do you think this will have a negative impact SEO Wise? I have seen that some of my individual product pages do get better rankings than my categories.

                Technical SEO | | the-gate-films
                0
              • bearpaw

                How do we keep Google from treating us as if we are a recipe site rather than a product website?

                We sell food products that, of course, can be used in recipes. As a convenience to our customer we have made a large database of recipes available. We have far more recipes than products. My concern is that Google may start viewing us as a recipe website rather than a food product website. My initial thought was to subdomain the recipes (recipe.domain.com) but that seems silly given that you aren't really leaving our website and the layout of the website doesn't change with the subdomain. Currently our URL structure is... domain.com/products/product-name.html domain.com/recipes/recipe-name.html We do rank well for our products in general searches but I want to be sure that our recipe setup isn't detrimental.

                Technical SEO | | bearpaw
                0
              • tbinga

                Schema markup for products is missing "price": Is this bad?

                Hey guys, So a current client of mine has an e-commerce shop with a few hundred products. They purposely choose to keep the prices off of their website, which is causing errors in Google Webmaster Tools. Basically the error shows: Error: Structured Data > Product (markup: schema.org) Error type: missing price 208 items with error Is this a huge deal? Or are we allowed to have non-numerical prices for schema ie. "call for quote"

                Technical SEO | | tbinga
                1
              • Scratch_MM

                Does posting an article on multiple sites hurt seo?

                A client of mine creates thought leadership articles and pitches multiple sites to host the article on their site to reach different audiences. The sites that pick it up are places such as AdAge and MarketingProfs and we do get link juice from these sources most of the time. Does having the same article on these sites as well as your own hurt your SEO efforts in any way? Could it be recognized as duplicate content? I know the links are great just wondering if there is any other side effects especially when there are no links provided! Thank you!

                Technical SEO | | Scratch_MM
                0
              • stukerr

                Google counting numbers of products on category pages - what about pagination ?

                Hi there, Whilst checking out the SERPS, as you do, I noticed that where our category page appears, google now seems to be counting the number of products (what it calls items) on the product page and displaying this in the 1st part of the description (see image attached). My problem is we employ pagination, so that our category page will have 15 items on it, then there are paginated results for the rest, with either ?page=2 or page-2/ etc. appended to the URL. Although this is only a minor issue, I was just wondering if there was a way to change the number of products displayed on that page to be the entire number of products in that category, is there a microformat markup or something that can over-ride what google has detected ? Furthermore is this system of pagination effective ? I have considered using javascript pagination, such that all products would be loaded on to the one page but hidden until 'paginated', but I was worried about having hidden elements on the page, and also the impact of load times. Although I think this may solve the problem and display the true number of products in a section! Any help much appreciated, Stuart b4urme.jpg

                Technical SEO | | stukerr
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.