undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • MozCon
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Digital Marketers
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    Track AI Overviews in Keyword Research
    Moz Pro

    Track AI Overviews in Keyword Research

    Try it free!
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Digital Marketers

      Simplify SEO tasks to save time and grow your traffic.

    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Technical SEO
  4. Schema.org product offer with a price range, or multiple offers with single prices?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Schema.org product offer with a price range, or multiple offers with single prices?

Technical SEO
3
5
16.8k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • 4RS_John
    4RS_John Subscriber last edited by Apr 3, 2018, 9:49 PM

    I'm implementing Schema.org, (JSON-LD), on an eCommerce site. Each product has a few different variations, and these variations can change the price, (think T-shirts, but blue & white cost $5, red is $5.50, and yellow is $6).

    In my Schema.org markup, (using JSON-LD), in each Product's Offer, I could either have a single Offer with a price range, (minPricd: $5, maxPrice $6), or I could add a separate Offer for each variation, each with its own, correct, price set.

    Is one of these better than the other? Why? I've been looking at the WooCommerce code and they seem to do the single offer with a price range, but that could be because it's more flexible for a system that's used by millions of people.

    1 Reply Last reply Reply Quote 1
    • LGist
      LGist last edited by Jun 20, 2019, 1:51 PM Jun 20, 2019, 1:51 PM

      I have a question about the offerCount item within an AggregateOffer type.

      I want to show the "true" price range of every product in our inventory but we don't automatically load them all to the page. Most implementations I have seen that trigger the price range showing in the SERP have the individual offers marked up further down the page as well, but that wouldn't work for us. We show 10 or so out of 100s.

      In my mind there are two options here. We can use the true aggregate price of the set and skip tagging up individual offers. Or we can tag up the offers displayed but still show what I am calling the "true" aggregate price. Any opinions on whether Google needs the individual offers tagged up? And any opinions on whether the individual offers tagged up need to "match" the aggregate offer prices?

      THANKS

      1 Reply Last reply Reply Quote 0
      • topic:timeago_earlier,about a year
      • BlueprintMarketing
        BlueprintMarketing @4RS_John last edited by Apr 4, 2018, 9:11 PM Apr 4, 2018, 9:11 PM

        Anytime, John, I am happy to help!

        1 Reply Last reply Reply Quote 0
        • 4RS_John
          4RS_John Subscriber @BlueprintMarketing last edited by Apr 4, 2018, 12:10 PM Apr 4, 2018, 12:10 PM

          Thanks Thomas.

          AggregateOffer is what I was looking for.

          BlueprintMarketing 1 Reply Last reply Apr 4, 2018, 9:11 PM Reply Quote 0
          • BlueprintMarketing
            BlueprintMarketing last edited by Apr 4, 2018, 12:10 PM Apr 3, 2018, 11:05 PM

            Each product can have a few different variations

            See Google's https://developers.google.com/search/docs/data-types/product

            Aggregate offer properties

            An AggregateOffer is a kind of Offer representing an aggregation of other offers. When marking up aggregate offers within a product, use the following properties of the schema.org AggregateOffer type:

            Properties
            lowPrice

            Number, required

            The lowest price of all offers available. Floating point number.

            |
            | highPrice |

            Number, recommended

            The highest price of all offers available. Floating point number.

            |
            | priceCurrency |

            Text, required

            The currency used to describe the product price, in three-letter ISO 4217 format.

            |
            | offerCount |

            Number, recommended

            The number of offers for the product.

            |

            https://developers.google.com/search/docs/data-types/product

            **Just 1 **

            Product rich results provide users with information about a specific product, such as its price, availability, and reviewer ratings. The following guidelines apply to product markup:

            • Use markup for a specific product, not a category or list of products. For example, “shoes in our shop” is not a specific product. See also our structured data guidelines for multiple entities on the same page.
            • Adult-related products are not supported.
            • Reviewer’s name needs to be a valid name for a Person or Team For example, "James Smith" or"CNET Reviewers." By contrast, "50% off on Black Friday" is invalid.

            To include product information in Image Search, follow these guidelines for required markup:

            • To show your product information in the rich image viewer: Include the name, image, price, and priceCurrency properties. Alternatively, instead of price and priceCurrency, you can include any four properties and exclude price.

            • To show your product information in the Related Items feature: Include the name, image, price, priceCurrency, and availability properties.

            • Be careful that the text you use is the same text that is on the page

            • https://searchengineland.com/spammy-structured-markup-penalty-recovery-use-schema-markup-caution-223289

            • https://moz.com/blog/json-ld-for-beginners

            • https://www.distilled.net/resources/understanding-and-implementing-json-ld/

            • https://yoast.com/rich-snippets-product-listings/

            • http://www.remicorson.com/add-woocommerce-product-to-cart-from-url-using-products-sku/

            /*

            • Remove the default WooCommerce 3 JSON/LD structured data format
              */
              function remove_output_structured_data() {
              remove_action( 'wp_footer', array( WC()->structured_data, 'output_structured_data' ), 10 ); // Frontend pages
              remove_action( 'woocommerce_email_order_details', array( WC()->structured_data, 'output_email_structured_data' ), 30 ); // Emails
              }
              add_action( 'init', 'remove_output_structured_data' );
            4RS_John 1 Reply Last reply Apr 4, 2018, 12:10 PM Reply Quote 2
            • 1 / 1
            1 out of 5
            • First post
              1/5
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • woshea

              Google Search Console Showing 404 errors for product pages not in sitemap?

              search console 404 error 404s

              We have some products with url changes over the past several months. Google is showing these as having 404 errors even though they are not in sitemap (sitemap shows the correct NEW url). Is this expected? Will these errors eventually go away/stop being monitored by Google?

              Technical SEO | Sep 29, 2023, 7:54 PM | woshea
              0
            • AL123al

              Size of image for article Schema

              Hi, I implemented schema markup for an article and all tested fine and I can see it being fired in preview mode of Google Tag Manager. But when I run the URL which has it applied through Google Structured Testing tool it is not appearing. I have now read that the image needs to be a certain size. For AMP articles this appears to be 12oo pixels wide http://www.thesempost.com/google-changes-image-size-requirements-amp-articles/ But what about non-AMP articles? Does it need to be that big too?

              Technical SEO | Jun 25, 2018, 12:36 PM | AL123al
              0
            • localwork

              Indexing product attributes in sitemap

              Hey Mozzers! I'm battling a few questions about the sitemap for my ecommerce store. Could you help me out? Is it necessary to include your product attributes in the sitemap? I'm not sure why it would matter to have a sitemap that lists everything in the color cherry. Also, if the attributes were included in the sitemap, would that count as duplicate content for the same products to show up in multiple attributes? Is there any benefit to submitting the sitemaps individually? For example, submitting /product-sitemap.xml, /product_brand-sitemap.xml versus just /sitemap.xml? Any other best practices for managing my ecommerce sitemap, or great resources, would be very helpful. Thank you! a1vUz

              Technical SEO | Jul 29, 2016, 3:49 PM | localwork
              0
            • tbinga

              Schema markup for products is missing "price": Is this bad?

              Hey guys, So a current client of mine has an e-commerce shop with a few hundred products. They purposely choose to keep the prices off of their website, which is causing errors in Google Webmaster Tools. Basically the error shows: Error: Structured Data > Product (markup: schema.org) Error type: missing price 208 items with error Is this a huge deal? Or are we allowed to have non-numerical prices for schema ie. "call for quote"

              Technical SEO | Aug 29, 2014, 4:15 PM | tbinga
              1
            • The_Word_Department

              Multiple H1 tags in Squarespace

              Hi. I'm using Squarespace, and I've noticed they assign the page title and site title h1 tag status. So if I add an on-page h1 tag, that's three in total. I've seen what Matt Cutts said about multiple h1 tags being acceptable (although that video was back in 2009 and a lot has changed since then). But I'm still a little concerned that this is perhaps not the best way of structuring for SEO. Could anyone offer me any advice? Thanks.

              Technical SEO | Jun 8, 2014, 8:18 PM | The_Word_Department
              0
            • AllIsWell

              Multiple urls for posting multiple classified ads

              Want to optimize referral traffic while at same time keep search engines happy and the ads posted. Have a client who advertises  on several classified ad sites around the globe. Which is better (post Panda), having multiple identical urls using canonicals  to redirect juice to original url? For example: www.bluewidgets.com is the original www.bluewidgetsusa.com www.blue-widgets-galore.com Or, should the duplicate pages be directed to original using a 301? Currently using duplicate urls. Am currently not using "nofollow" tags on those pages.

              Technical SEO | Dec 12, 2012, 8:36 PM | AllIsWell
              0
            • Zilla

              Move established site from .co.uk to .org - good or bad idea?

              I am currently considering moving our site from the current .co.uk domain to the .org version which we also own. The site is established and indexed for 7 years, ranks well and has circa 10k traffic per month which is mainly UK & US traffic. The reason for the change to the .org domain is to make the site more global facing and give us the opportunity to develop the site into multi language within directories (.org/es/ etc.) and then target those to the local search engines. For the kind of site it is (community based) it wouldn’t really work to split this into lots of separate country targeted domains. So the choice is to either stick with the .co.uk and add the other foreign language specific content in directories within the .co.uk or move to the .org and do the same (there is also a potential third option of purchasing the .com which is currently unused but that could be pricey!) We are also planning a big overhaul of the site with redesign, lots of added content and reorganisation of the site – but are thinking that it would be better to move the domain on a 1:1 basis first with the current design, content and URL structure in place and then do the other changes 2 or 3 months down the line. I have read up on SEOmoz, google guidelines etc on moving a site to a new domain and understand the theoretical approach of moving the site and the steps to take (1to1 301 redirects, sitemaps on old and new etc) and I will retain ownership of the .co.uk so the redirects can remain in place indefinitely. However having worked so hard to get the site to where it is in the search engines and traffic levels I am very worried about whether the domain change is a good move. I am more than happy to accept a temporary fluctuation in rankings & traffic for 1 – 4 weeks as reported may happen as long as I can be sure it will return after a temporary period and be as strong (or almost as strong) as the previous rankings / traffic. Looking for peoples experiences to give me the confidence / reassurance to go ahead with this or any info on why I shouldn’t Thanks in advance for your advice. Adrian.

              Technical SEO | Feb 17, 2012, 11:09 AM | Zilla
              0
            • gallantc

              Starting a new product, should we use new domain or subdomain

              I'm working with a company that has a high page rank on it's main domain and is looking to launch a new business / product offering.  They are evaluating either creating a subdomain or launching a brand new domain.  In either case, their current site will link contextually to the new site.  Is there one method that would be better for SEO than the other? The new business / product is related to the main offering, but may appeal to different / new customers.  The new business / product does need it's own homepage and will have a different conversion funnel than the existing business.

              Technical SEO | Aug 30, 2011, 6:21 PM | gallantc
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.