Having a Keyword in # is not that important in 2018, Do you agree?
-
Earlier having a Keyword in
was one of the important ranking factor or at least every SEO guru use to suggest this. But, of late, we are noticing that Google is not giving much weightage to it.
What are your thoughts on this?
-
We have had this lively debate at our agency and another factor is ADA conformance - which requires an H1 for screenreaders. Does anyone have research as to if the H1 is visually hidden (but in code for screenreaders), this is a black hat technique or acceptable? Looking at even Moz's own site and Google for H1 best practices is a rabbit hole of this H1 argument between developers and marketing.
-
Yep, I always try to figure out user's intent and then try to match: Search Query = Page Title in Serps = Relevant landing page's H1. Always works great for us!
-
Some people will argue endlessly and to their last breath about that.
But, we have <title>matching <h1> on thousands of pages and the result has been killer against difficult competition. </p> <p>One must be careful not to blindly follow everything one reads about SEO in forums, in tool instructions and in articles because at least 40% percent is outdated, another 20% is rubbish, and another 20% is prattle. (and much of what I have written falls into those categories too)</p> <p>The best thing to do is to decide who you are will to believe rather than what you are willing to believe, look at the date, then bet on your own judgement.</p> <p> </p></title>
-
I think I saw somewhere a warning somewhere if the description was matched to an H2 or something silly like that! lol
I completely agree with you EGOL!
Rant on!
-
I want the target keyword in
for search engines - because I think that it is helpful to ranking. And, I also want the keyword there for the visitor - because it tells them "You Have Arrived".
<rant>Somebody started spreading the word that <title>matching <h1> is bad form. They should be sent to jail. :-)</rant></p></title></rant>
-
Yep exactly! Every page should be targeted to a specific keyword theme, therefore it makes sense the keyword is in the h1 so the user (and Google is one of those users) knows exactly what the page is about from the get-go Good luck!
-
Hi Sameer
My thoughts are that it is the overall content on the page which is important. Having semantically connected keywords and phrases in a well written, contextually strong format which conveys the theme of the page perfectly.
I don't regard H1 on its own as a ranking factor but as part of defining the theme of the page, it is absolutely essential.
Using H2s to further break up the content into well defined closely related blocks of text is also very important.
Regards
Nigel
-
Hi,
It is absolutely still valuable.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Primary versus secondary keyword
Hello, Can someone give a example of what primary and secondary keywords are and how to implement that in a sentence ? Thank you,
Intermediate & Advanced SEO | | seoanalytics2 -
Keyword not ranking but keyword within a phrase is?
Hi Guys, Google is not indexing the keyword ‘e liquid’ for www.cloudstix.com/e-liquid and it's driving me insane. I cannot understand why, can anyone please shed any light! -On page we have used variations e liquid, e-liquid, eliquid. -The e-liquid product pages are canonicaled to www.cloudstix.com/e-liquid. -3 other pages regarding e liquid were 301 redirected to the page passing good authority. I did this as I believed these pages conflicted as they seemed to target e-liquid. -‘e-liquid’ is being used as an anchor throughout the website pointing to www.cloudstix.com/e-liquid. -The ‘e liquid’ page has generally good authority PA 22, DA26. -The website has good anchor text linking to the site, all relative and e liquid related, along with brand links. Currently the keyword ‘e liquid’ brings up the home page www.cloudstix.com ranked 100+. What’s strange is the other terms relating to 'e liquid' bring up www.cloudstix.com/e-liquid for example: ‘e liquid uk’ ‘the best e liquid’ and ‘e liquid cloudstix’. Any ideas on what the problem may be. Would appreciate any advice on this. Thanks guys! Liam
Intermediate & Advanced SEO | | One2OneDigital0 -
Crawl diagnostic how important is these 2 types of errors and what to do?
Hi,
Intermediate & Advanced SEO | | nicolaj1977
I am trying to SEO optimized my webpage dreamesatehuahin.com When I saw SEO Moz webpage crawl diagnostic I kind of got a big surprise due to the high no. of errors. I don’t know if this is the kind of errors that need to be taken very serious i my paticular case, When I am looking at the details I can see the errors are cause by the way my wordpress theme is put together. I don’t know how to resolve this. But If important I might hire a programmer. DUPLICATE ERRORS (40 ISSUES HIGH PRIORITY ACCORDING TO MOZ)
They are all the same as this one.
http://www.dreamestatehuahin.com/property-feature/restaurent/page/2/
is eaqual to this one
http://www.dreamestatehuahin.com/property-feature/restaurent/page/2/?view=list This one exsist
http://www.dreamestatehuahin.com/property-feature/car-park/
while a level down don’t exsit
http://www.dreamestatehuahin.com/property-feature/ DUPLICATE PAGE TITLE (806 ISSUES MEDIUM PRIORITY ACCORDING TO MOZ)
This is related to search results and pagination.
Etc. Title for each of these pages is the same
http://www.dreamestatehuahin.com/property-search/page/1 http://www.dreamestatehuahin.com/property-search/page/2 http://www.dreamestatehuahin.com/property-search/page/3 http://www.dreamestatehuahin.com/property-search/page/4 Title element is to long (405)
http://www.dreamestatehuahin.com/property-feature/fitness/?view=list
this is not what I consider real pages but maybe its actually is a page for google. The title from souce code is auto generated and in this case it not makes sense
<title>Fitness Archives - Dream Estate Hua Hin | Property For Sale And RentDream Estate Hua Hin | Property For Sale And Rent</title> I know at the moment there are properly more important things for our website like content, title, meta descriptions, intern and extern links and are looking into this and taking the whole optimization seriously. Have for instance just hired a content writer rewrite and create new content based on keywords research. I WOULD REALLY APPRICIATE SOME EXPERIENCE PEOPLE FEEDBACK ON HOW IMPORTANT IS IT THAT I FIX THIS ISSUES IF AT ALL POSSIBLE? best regards, Nicolaj1 -
Going after multiple similar keywords, which is the better approach?
Let's say I have a page targeting a keyword, "New York Restaurants". There are also several "very close" variations of this keyword which I could also target. Here are the volume estimates: New York Restaurants - 100
Intermediate & Advanced SEO | | jcgoodrich
Restaurants New York - 40
Best Restaurants New York - 30
Best Restaurants in New York - 20
etc. Given this, which of the following is the better overall approach? A) Have one page and work all of these keywords so the page targets all of them. For example here try to weave in "Best" in different ways. B) Have multiple pages and use 301 redirects. Create one page only targeted at "New York Restaurants" and then create additional pages with the other terms in the URL and Headline, which 301 redirect to my "New York Restaurants" page. This is similar to how wikipedia does redirects, for example "Bourne 2" 301 redirects to "Bourne Supremacy". Thanks! | New York Restaurants | 12,100 | Medium | $0.93 | 0% | ACCOUNT |
| Restaurants New York | 2,900 | Medium | $1.00 | 0% | ACCOUNT |
| Best Restaurants in New York | 3,600 | Low | $0.69 | 0% | ACCOUNT |
| Best New York Restaurants | 2,400 | Low | $0.80 | 0% | ACCOUNT |
| New York's Best Restaurants | 260 | Low | $0.76 | 0% |0 -
Is there any importance in including http:// in the url?
I have seen some sites that always redirect to https and some sites that always redirect to http://, but lately I have seen sites that force the url to just the site. As in [sitename].com, no www. no http://. Does this affect SEO in anyway? Is it good or bad for other things? I was surprised when I saw it and don't really know what effect it has.
Intermediate & Advanced SEO | | MarloSchneider0 -
SEO Ecommerce Keywords
Hi guys got a question regarding ecommerce seo do you think its a better idea to target more long tail terms and try get links directly to product pages, brand pages and categories. Rather than focus on short keywords that do bring in good traffic but are very broad, i will prob do both, but i would like a second opinion please about other users strategies thanks
Intermediate & Advanced SEO | | Will_Craig0 -
Company name often shows in anchor text (important keyword phrase within), can this impact ranking?
Hi everyone, My company is called "Hawaii Job Engine" - www.hawaiijobengine.com - and many sites that link to my site use my company name as anchor text "Hawaii Job Engine". I have heard Google may devalue a certain keyword phrase if used too often in anchor text. Does this mean I may, over time, get a poor ranking for the term "Hawaii Job" since that phrase is part of my company's name. Or, will search engines easily notice it is my company name and therefore it will not have a negative impact on rankings? Example: if the anchor text leading to my company's homepage is company's name 95% of the time (on authoritative sites) could this be an issue? I don't know the %, but just to establish if there may be in % levels to keep in mind. thank you, Kristian
Intermediate & Advanced SEO | | knielsen1 -
Cannot Identify Self Cannabilizing Keyword Anchor
I am struggling to locate on our website www.towelsrus.co.uk a self cannibalizing keyword. Can anyone help? http://www.towelsrus.co.uk/Bath-Linen-Bath-Pillows/Aztex/Luxury-Bath-Pillows-With-Suction-Cups-4-Embroidered-Designs_ct463bd182pd2818.htm void Keyword Self-Cannibalization Easy fix <dl> <dt>Cannibalizing link</dt> <dd>"Luxury Bath Pillows With Suction Cups, 4 Embroidered Designs"</dd> <dt>Explanation</dt> <dd>It's a best practice in SEO to target each keyword with a single page on your site (sometimes two if you've already achieved high rankings and are seeking a second, indented listing). To prevent engines from potentially seeing a signal that this page is not the intended ranking target and creating additional competition for your page, we suggest staying away from linking internally to another page with the target keyword(s) as the exact anchor text. Note that using modified versions is sometimes fine (for example, if this page targeted the word 'elephants', using 'baby elephants' in anchor text would be just fine).</dd> <dt>Recommendation</dt> <dd>Unless there is intent to rank multiple pages for the target keyword, it may be wise to modify the anchor text of this link so it is not an exact match.</dd> </dl>
Intermediate & Advanced SEO | | Towelsrus0