Schema types for webinars, infographics, datasheets, product videos and eBooks
-
Hi,
I’m looking to add Schema markup to my company pages’s webinar page (recording past webinars) and data sheets, infographics, product videos, eBooks/white papers. For eBooks, I am primarily referring to a landing page with a gate to download a PDF document.
I’m trying to determine the best markup type:
For Webinars, I’ve seen suggestions to use “Event” type but that seems appropriate for future events, not something like a recorded webinar, which is not time-sensitive, unlike a live event. However, I see a StackOverflow forum to use http://schema.org/recordedIn for recorded webinars.
For eBooks and White Papers, I see a few potential schema types:
https://schema.org/DigitalDocument
https://schema.org/CreativeWork
http://schema.org/EBook (or https://schema.org/Book and then book format type of Ebook)
-
I will create the schema for my movies website. I will create the Movie rating schema, Article schema and some more schemas that is need to my website.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Movie",
"actor": [
{
"@type": "Person",
"name": "Johnny Depp"
},
{
"@type": "Person",
"name": "Penelope Cruz"
},
{
"@type": "Person",
"name": "Ian McShane"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"bestRating": "10",
"ratingCount": "200",
"ratingValue": "8",
"reviewCount": "50"
},
"author": [
{
"@type": "Person",
"name": "Ted Elliott"
},
{
"@type": "Person",
"name": "Terry Rossio"
}
],
"description": "Jack Sparrow and Barbossa embark on a quest to find the elusive fountain of youth, only to discover that Blackbeard and his daughter are after it too.",
"director": {
"@type": "Person",
"name": "Rob Marshall"
},
"name": "Pirates of the Carribean: On Stranger Tides (2011)"
}
</script>
This schema is help me to index my website fastly. -
@WhiteHat1 Hey there! For a webinar, the most appropriate schema would be a combination of Event and OnDemandEvent due to its online nature. However, as of my last update, OnDemandEvent was more suitable for an event like a movie or TV show that is available for streaming whenever you want to watch it, rather than a live webinar that takes place at a specific time.
For most live webinars, you should use the Event type with an eventAttendanceMode property set to OnlineEventAttendanceMode. The VirtualLocation type would also be used instead of a physical address.
Here's an example of what that schema might look like:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Event",
"name": "Interactive Webinar on Data Science",
"description": "Join our expert panel as they delve into the latest trends in Data Science. This webinar will cover a range of topics from predictive analytics to deep learning.",
"startDate": "2023-12-01T18:00:00+00:00",
"endDate": "2023-12-01T19:30:00+00:00",
"eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode",
"eventStatus": "https://schema.org/EventScheduled",
"location": {
"@type": "VirtualLocation",
"url": "https://www.webinarhost.com/event123"
},
"image": "https://www.webinarhost.com/images/event123_banner.jpg",
"organizer": {
"@type": "Organization",
"name": "Data Science Community Forum",
"url": "https://www.datascienceforum.org"
},
"performer": {
"@type": "Person",
"name": "Dr. Jane Doe",
"url": "https://www.datascienceforum.org/speakers#JaneDoe"
},
"offers": {
"@type": "Offer",
"url": "https://www.webinarhost.com/register/event123",
"price": "0",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"validFrom": "2023-11-01T09:00:00+00:00"
},
"audience": {
"@type": "EducationalAudience",
"audienceType": "Professional"
},
"recordedIn": {
"@type": "CreativeWork",
"name": "Data Science Webinar Series"
}
}
</script>Some points to consider:
eventAttendanceMode: Specifies that the event is an online event.
location: Uses VirtualLocation with a url property to indicate where the webinar can be accessed.
offers: Contains details about the registration or ticketing, which in this case indicates a free event.
recordedIn: If the webinar is part of a series, you might include this to reference the series.
Make sure to validate your structured data using Google's Rich Results Test or similar tools to check for any errors or warnings that might affect how search engines interpret and display your content.I really hope that this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Schema handle two sets of business hours?
I have a client who, due to covid, will have two sets of business hours. Morning hours for business customers, and afternoon hours for general customers. Is it possible to designate this distinction in schema?
Intermediate & Advanced SEO | | bherman0 -
Video and text article on same topic but on two separate pages...
we are creating a video based off the content on one of our web pages. i know it's probably better for the video to be embedded on the same page as the article but if they aren't, what should we do to make sure that we aren't diluting our ranking power? Both pages will be going after the same key phrase...
Intermediate & Advanced SEO | | yaelslater0 -
Should I change my product infomation (PDF attatchments) into additional webpages with links ?
Hello All, On our eCommerce site some products have additional information which we currently show via a PDF link next to the product. I am thinking, is it more beneficial from an SEO point of view , If I was to put this additional pdf information to a webpage and have a link going from the product to this . From what I read, google cannot read contents of pdfs so if I was to have this as webpage via a link , then the product page would get more keywords and strength around it which would help improve it's seo etc. Just wondered if this is the best way forward or not ? thanks Peter
Intermediate & Advanced SEO | | PeteC120 -
Product Page rankings - How to boost?
Hi folks I am responsible for an e-commerce website. Our website is doing very well but I believe that our product pages should be ranking more highly than they currently are. When taking over my current role, it became clear that a number of changes would need to be made to try and boost the under performing product pages. Amongst other things I therefore implemented the following: New Product content - we have placed a massive focus on reworking all product content so that it is unique and offers value to the reader. The new content includes videos, images and text that is all keyword rich but (I hope) not seen as overly spammy. Duplicate content - the CMS was creating multiple versions of the same page - I addressed this by implementing 301 redirects and adding canonical links. This ensures there is now only 1 version of the page Parameters - I instructed Google to not index certain URLs containing specific parameters Internal links - I have tried to improve the number of links to the products from relevant key category pages My question is, although some of the changes have only been in place for a month, what else can I do to ensure that the product pages rank as highly as possible. As an e-commerce website with so many products it is very difficult to link to these product pages directly, so any tips or suggestions would be welcome! Here's an example of a product page link : http://www.directheatingsupplies.co.uk/pid_37440/100180/Worcester-Greenstar-29CDi-Classic-Gas-Combi-Boiler-7738100216-29-Cdi.aspx
Intermediate & Advanced SEO | | DHS_SH0 -
ECommerce Products substantially similar but with important differences?
Hi eCommerce gurus, We sell a number of products, electrical in nature where the unit is from a group (sub-model is probably a good description) but each has important different physical properties. An example description is: #1 Clipsal C-Bus Wireless Plug Adapter 1 Channel Leading Edge Dimmer, 3A C-Bus Wireless Plug Adaptors allow mains GPO operated equipment to be controlled as part of a C-Bus Wireless network. The buttons on a C-Bus Wireless Plug Adaptor are able to control a load connected directly to the unit and control loads connected to other C-Bus Wireless units. Also, buttons on C-Bus Wireless Wall Switches can control a load connected to a Plug Adaptor.Each button can be programmed to function as an on/off, dimmer or scene control, as well as a number of other options. The other 2 in this group are: #2 Clipsal C-Bus Wireless Plug Adapter 1 Channel Trailing Edge Dimmer, 2A #3 Clipsal C-Bus Wireless Plug Adapter 1 Channel Relay, 10A but the item description details are really the same as #1. This trips Roger's duplicate content error and so probably Google's as well. I can consolidate into one product with 'options' but then can't list the three products discretely on Google shopping etc, and currently the 'Category' is a much wider 'Wireless Automation Products' which I don't really want to sub-categorise into 'C-Bus Wireless Plug Adapters' with three items in it making it harder for people to find. I can 'Spin' the description but this seem stupid and even more so for other items I have that have 12 different derivations of the same basic product Any Suggestions?
Intermediate & Advanced SEO | | BM70 -
Volusion store product pages will not index
Hello, I have moved over to Volusion and was wondering if you guys know of any SEO practices that are Volusion specific. i have been working on this site now for 2 months and my impressions and rankings have dropped substantially My 301 redirects where in place before I flipped over and my keywords / titles/ tags etc.. are in place. However i am still not making any progress in the engines. I have noticed that my products are not being indexed per Webmaster tools. I have heard that volusion has something set up to where you must purchase their SEO package in order to rank. I am really at my wits end and currently I thinking about taking a loss and reverting back to my old Shoppe Pro site. Any help would be very appreciated
Intermediate & Advanced SEO | | kerry0217
.0 -
Does Schema.org markup require a HTML 5 doctype?
I would like to implement Schema/microdata on a clients website, but the site is currently XHTML. Is html5 required for the micro data tags to be recognised? Will it work if I implement micro data on my XHTML site? Thanks for any advice you can offer.
Intermediate & Advanced SEO | | cmaddison1 -
Where to get a video sitemap creator for Wordpress?
I have a website that is nearly all about videos and is based on Wordpress. Does anyone know of a way to create a video sitemap that updates automatically as I write a new post? The video files and other data are all stored in separate meta-post locations... So it needs to be able to grab them. Any help is appreciated.
Intermediate & Advanced SEO | | DojoGuy0