Drop in Bounce Rate in Google Analytics
-
Hi guys,
I have recently seen a large drop in bounce rate (from GA) which seems unnatural for one of our clients website.
Since the start of 2018, the bounce rate was consistently between 40-60%, and then saw a random spike, and now for the past two weeks, the bounce rate is below 10%.
I was wondering if anyone had any ideas if this is a problem with GA, or the site itself.
Site: https://www.zoomocarcredit.com/
Any comments/feedback is greatly appreciated. Thanks in advance!
Jack.
-
Great to hear you've been able to fix it. Nice job tracking down the extra tag in GTM.
If you haven't also done so, it'll be worth looking at the Behaviour > Site Content > All Pages report to check out the actual bounce rate for a wide selection of pages. Just to make sure there aren't any problematic tags triggered for individual pages as well.
(And thanks for the Good Answer vote )
Paul
-
Hi Paul,
Huge thanks for the response. I have removed one the GA tags in GTM, and this seems to have fixed the issue (Google's Tag Assistant is now displaying one pageview request)
GA is now displaying a more "natural" bounce rate. The bounce rate for the site was 56.80% yesterday, compared to 4.48% on Sunday.
Thanks for your help!
-
You have an error in your Analytics configuration in Google Tag Manager. It is causing two pageviews to be fired for each visit. (Note - all you pageview data and related - pgs/visit, conversion rate etc - will be incorrect and unreliable from that date, not just your bounce rate.)
If you click on the 1st Analytics entry in the Result of Tag Analysis in your Tag Assistant, you'll see the double pageviews that are messing your data.
Easiest way to track it down is to use the history feature of GTM to look at what changes were deployed in GTM on the date the issue started.
Places to look - duplicate triggers, or a tracking event that is misconfigured to create a new pageview.
Hope that helps you find it!
Paul
-
Hi Vijay,
I originally thought this was the issue. I have ran Google's Tag Assistant and got the following results (see attachment).
It is displaying a duplicate remarketing tag, although I can only see one mention in the source code - could this be an issue?
Again, any further help is hugely appreciated.
-
Can you try looking at the source code of the website page and see whether it has more than one google analytics code.
-
Hi Sean & Vijay,
Thanks for your replies.
After looking into GA a little further (during the time where their has been a large drop in bounce rate) I can see that some of the pages on the site are receiving a 0% bounce rate, although they are receiving page view.
I am now presuming this is an issue with how GA is implemented on the site.
Any further help is hugely appreciated.
-
Hi Jack,
In addition to what Sean is suggesting, you can have a look at this Q&A discussion
https://moz.com/community/q/bounce-rate-suddenly-drops-on-google-anal
Regards,
Vijay
-
Well generally speaking , the lower your bounce rate the better. As Rand stated in a White board Friday, that isn't always the case. For example when the goal of the landing page you've designing is to get a conversion, you want your customers payment and then you want to send them on their way. If it takes 10 minutes and 5 pages, then there is something wrong with your site and you would naturally need to correct it.
But in many cases if your visitor found a piece of content to continue browsing through your page due to the first page being compelling enough not to leave after initially viewing it, that's a good thing.
As to pinning down the cause of this sudden drop, I think the best approach is by using either Google Analytics or another tracking analytical tool to review the traffic to the page and focus in on the most landed on pages and determine what pages they're going to afterwards onsite. That will have your answer.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Strange 404 Pages Appearing in Google Analytics
Hi, My client has some strange urls appearing in GA which lead to error pages. Please see the following image: https://imgur.com/a/6TPO8yL e.g URLs like /h/6445738.html I've used screaming frog to see if these pages exist on the website and I can't find them, anywhere. Therefore how are they coming up in GA? If anyone could please help I'd really appreciate it.
Reporting & Analytics | | SolveWebMedia0 -
Set Up of Goal Tracking with Google Analytics-$750 a Fair Price????
Greetings Moz Community! My firm operates commercial real estate website that contains 3-4 forms. Each form represents a goals. Google Analytics has been set up for years, but it does not track these form completions/goals properly. My SEO firm has offered to configure Goals on Google Analytics for $750. Is this a fair price? If the set up takes one hour, I am really over paying. But if this is a complex project that may take 7-9 hours the pricing seems OK. Also, the SEO firm will require an additional $750 in the future to set up event tracking. Is this excessive? I might add that my developer will need to add code to my web site. My SEO company has proven reliable and accurate. I can go to sleep at night knowing they are doing a good job. Where as my Argentinian developers really try their best, but perhaps because of the language barrier, they can make mistakes from time to time. I am willing to pay a premium to ensure that the job is done correctly domestically, however I don't appreciate over paying. Is the $750 payment for setting up Google Analytics reasonable assuming the job is done well??? Thanks,
Reporting & Analytics | | Kingalan1
Alan0 -
Re-classifying a Traffic Source in Google Analytics
Hey All, I think it's inside of the Admin section of Google Analytics, right now I have a traffic source from the domain of indeed.ca that is being classified as Organic traffic when it should be classified as referring traffic, how can I tell Google Analytics that all traffic from this source should be classified as referral traffic and not organic traffic? Furthermore, after I make this change, will Google Analytics re-classify my past data so I can do a proper analysis? I can't remember how to do this and any help would be appreciated! Thanks!
Reporting & Analytics | | EvansHunt1 -
How "Assisted Conversion value" is calculated on Google Analytics?
Hi guys, Can any of you tell me how the Assisted Conversion Value is calculated under Assist Interacion Analysis? For the channel Direct, we have Assited Conversions: 6 Assited Conversion Value: 451,59 Last Click or Direct Conversions: 10 Last Click or Direct Conversion Value: 786,54 Assisted/Last Click or Direct Conversions: 0,60 How the value 451,59 is calculated? Thanks. Regards
Reporting & Analytics | | footd0 -
Google Analytics
Good Morning, I am trying to understand 2 issues in Google Analytics. 1. When look at : Traffic Source --> SEO --> Quesrios - i see the impressions column and its always a whole number 1550, 500, 5500, etc.. I never saw (for example) 702, 313, etc... impressions Can anyone explain why and how does it work? 2. In the same report i see my AVG. position for each query, the question is how come i have AVG, position of (290, 230, 190) for some of the queries and still i get clicks on these queries. My guess is that from time to time these queries have better position and the clicks are from these time. Do you familiar with a way to the the distribution of a specific query over time? for example: 1.3.2013 avg position = 4 2.3.2013 avg position = 7 3.3.2013 avg position = 2 4.3.2013 avg position = 8 etc... 3. This report say its for: "Top 1,000 daily queries" - What does it mean? Thank you and sorry for this long question SEOwiseUs
Reporting & Analytics | | iivgi0 -
Advanced segements Google Analytics
Hi guys, I was to hasty last time marking the given question as answered. So i would like to ask another question on the subject. My original question was how to get a pdf report of 10 specific keywords with information about visits,pages per view. avg, visit time, new visitors and bounce rate. The answer was to create an advanced segment with "or operators" and adding all keywords on an exact match basis. I did this but it still gives me a list of more then 500 keywords in traffic sources organic view. Next to that i get different visitor numbers for some keywords where it says 40 at the normal segments (all visits) but gives me 0 when i turn on the advanced segment. I've been clicking and changing things for a long time until i got almost dizzy. Could someone plz help?
Reporting & Analytics | | 5MMedia0 -
High bounce rate from Google Shopping
Hi Mozzers, I'm carrying out some analysis on our eCommerce site and the bounce rate from Google Shopping is well above the site average at 60%. Our shopping feed is submitted to Google every morning so we know that images and prices are up-to-date which would obviously cause a high bounce rate. Any ideas on what might cause this? Is it normal for Google Shopping to produce a high bounce rate? Cheers guys!
Reporting & Analytics | | Confetti_Wedding0 -
Keep multiple Google Analytic / Webmaster accounts seperate?
Hi, I have a paranoid suspicion that putting all my websites on one Webmaster / Analytic account will mean any links between my sites won't carry any weight, and Google might consider similar content much more readily if 2 of my sites are in the same market. So I have about 4 different accounts with my main sites split across them. Am I being over paranoid? Do any of you have any problem with all your sites being on the same account?
Reporting & Analytics | | SpecialCase0