My website has been declining in rankings!
-
Hello everyone,
I have been doing the SEO on the following site: www.painters-decorators-london.co.uk for the past few years and the rankings are slowly declining since last year. (not the recent Google update).
I can't seem to figure out what exactly is causing this to happen
The page authority and domain authority is higher than my competitors. The on page SEO I believe is done appropriately but I'm not sure whats causing this decline. How can I find out exactly using the MOZ Pro account that I have. I don't think I'm totally aware of the important metrics that one can use on this site to determine the problem.
Please advise!
-
Hey Hassan,
It could but before you do that. I would do the other points first as you might not need to change them to get a good outcome here.
Also, make sure you do one change at a time to see what works. As if you do everything at once you might go backwards and you would not know what could have gone wrong.
-
Hey Aaron,
Thanks for pointing out these essential points!
if I were to change my meta titles - could that have a negative impact on the pages that are still ranking ok?
-
ok, I could go into a lot but here are the major onsite changes you could look at working on to fix your rankings.
- Need to move to HTTPS. here is a good Moz blog about it
- Your website is not mobile friendly or mobile responsive. As google has moved to mobile first this could be impacting your rankings too. Here is a blog by google on it
- You have about 192 words on the homepage. Homepages need to aim for at less 500 words but really 1000 words is better. Do not just put words for SEO reasons. here is a good blog about content marketing which will help you work out how to write not only content for rankings but for the end users too.
- I would review your titles too. They seem a little keyword heavy.
Hope this helps if you need more help let me know.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My automated build system is creating a duplicate website
Because of the tools my company is using for CI/CD (A CI/CD pipeline helps you automate steps in your software delivery process, such as initiating code builds, running automated tests, and deploying to a staging or production environment.) an extra URL is generated. The canonical for the generated site is that of our main website, but other than that it is the same website. Could this new URL compete with our website? Will Google count it against us since it is the same content BUT with canonical (it is not noindex-ed)? Does it matter? Surely others are using this method? Answers/thoughts will be greatly appreciated. Thank you.
Reporting & Analytics | | RoxBrock0 -
New website server code errors
I launched a new website at www.cheaptubes.com and have recovered my search engine rankings as well after penguin & panda devestation. I'm continuing to improve the site but moz analytics is saying I have 288 medium issues and i see the warning "45% of site pages served 302 redirects during the last crawl". I'm not sure how to fix this. I'm on WP using Yoast SEO so all the 301's I did are 301's not 302's. I do have SSL, could it be Http vs Https?
Reporting & Analytics | | cheaptubes0 -
March 1st Decline in Visits and Pageviews
This site was upgraded from Joomla 1 to Joomla 3 and launched on Feb 27th. The SEF structure has not changed. The extension sh404sef tracks the 404s and there are only a few dozen from mistyped urls, so I have to assume the historical ranking has not been affected. How can I figure out why there is such a decline on March 1st from 4400 to 1500 visits? Is it coincidence after the new launch or did something happen with google on March 1st? http://transitionconsultants.com Screenshot%202014-04-11%2009.47.05.png
Reporting & Analytics | | modernmagic0 -
How to track and verify 301 redirects from 22 old websites to a new one?
Me and my team have just finished a website which will replace 22 old ones (6 main domains and 16 sub-domains, 19 in wordpress and 3 in Joomla). This means more than 20,000 links that we're trying to redirect with the most granularity possible. But we're experiencing a lot of conflicts because of the quantity and variety of links and the interference of Wordpress. And I'm having trouble finding which links are working and which aren't. I have a URL list in a plain .txt file for every website, is there a tool that can check these links for me? I've tested many wordpress plugins, but I didn't find a good one. Thanks!
Reporting & Analytics | | bernardovailati0 -
Google.co.uk & Google.com difference of ranking
How can our website rank on page 3 in google.co.uk and yet it ranks on page 20 for the same keyword on google.com? This doesn't seem to affect our competitors though and its only our site that is being affected/penalized.
Reporting & Analytics | | dobersby0 -
Can you help me figure out what happened to my website search results in Google?
On or about the 24th of April I noticed an abrupt decrease in traffic to my website:
Reporting & Analytics | | rdominey
http://www.getyourphotosoncanvas.com Sorry this might be long but I’m trying to be as thorough as possible. I thought that I had been hacked, a virus, maybe penalized by Google I don’t know what ? I submitted a reconsideration request to Google and they responded with the following: Reconsideration request for http://www.getyourphotosoncanvas.com/: No manual spam actions found
May 10, 2012
Dear site owner or webmaster of http://www.getyourphotosoncanvas.com/,
We received a request from a site owner to reconsider http://www.getyourphotosoncanvas.com/ for compliance with Google's Webmaster Guidelines. - - - - - -
We reviewed your site and found no manual actions by the webspam team that might affect your site's ranking in Google. There's no need to file a reconsideration request for your site, because any ranking issues you may be experiencing are not related to a manual action taken by the webspam team.
Google Search Quality Team I have ran all kinds of web crawl tests, Google webmaster, talked with SEO “Experts” and still can not figure out what is happening. I decided to use a couple of SEOmoz tools to try to help me explain what is happening. I figured that if I could take a very specific and unique KeyPhrase and run it on a specific page that I might be able to better explain what is happening. Basically, We appear to be no longer searchable by key words or phrases on google?
Here is an example:
Key Phrase: Free Services to Help Improve Your Photos on Canvas
Website: http://www.getyourphotosoncanvas.com/free-photo-canvas-retouching
Attached are some screen shots of the actual search results on Bing, Yahoo and Google along with the ranking tool results from SEOmoz and the on page grade for the key phrase.
Anybody got any Ideas? I am hurting; the internet and Google search is about 40% of by business. http://www.getyourphotosoncanvas.com/wp-content/uploads/2012/05/Bing-Free-Services.jpg http://www.getyourphotosoncanvas.com/wp-content/uploads/2012/05/Yahoo-Free-Services.jpg http://www.getyourphotosoncanvas.com/wp-content/uploads/2012/05/Google-Free-Services.jpg http://www.getyourphotosoncanvas.com/wp-content/uploads/2012/05/SEOmoz-Ranking.jpg http://www.getyourphotosoncanvas.com/wp-content/uploads/2012/05/SEOmoz-Report-Card.jpg [" target="_blank">iframe>](<iframe class=) Bing-Free-Services.jpg Yahoo-Free-Services.jpg Google-Free-Services.jpg SEOmoz-Ranking.jpg SEOmoz-Report-Card.jpg0 -
Custom Variables to track Vimeo plays on website with Google Analytics?
Hello Everyone, I'm trying to track how many times a Vimeo video is played on my site via GA. Does any of you have any knowledge of how can this be achieved? I've read the documentation and came up with this: After the iframe embed i insert this: Of course the GA is loaded in the header. Does not work, at least i cant see anything in analytics. I have set up the segment as per the attached image. Thanks in advance! Alex E6XnO.png
Reporting & Analytics | | pwpaneuro0 -
Using Clients GA account for their over all website to Optimize Their Blog? or is there a better way to compare apples to apples
I would like to optimize my clients blog. If I am using their GA account for their over all website but put in the sub folder for SEOMOz, will it detect that I only want to optimize the blog ex. http://xxx.com/blog or will I be seeing the GA for the entire site on SEOMOZ?
Reporting & Analytics | | CliffordC0