What would you do about this Pillar Page conundrum?
-
I am re-organizing site structure for an e-commerce site. Here's the problem I have:
The product (shipping container) is available to BUY and HIRE in four sizes, for example a 20ft container is one of them. Now, should I have a 20ft container product page for buying -- and also a 20ft container for hiring?
I want the container sales and seperate container hire page to be pillar pages, if I don't have any cluster pages for the different container sizes below them it I'm worried it'll just be floating out there in the ocean while the sales page gets all the cluster love. At the same time I don't want to have something that looks like duplicate content with 20ft hire and 20ft sale page. Any ideas please?
-
There's gold in your answer Roman, thanks for taking the time!
-
As I understand you want 2 main pages, your product pages are related to shipping containers.
At this point, you have 2 options, build several pages for each product/services will all the variations or just build 2 main pages. Let's assume you have this 2 pages.Also, you mentioned that you have 4 sizes available
- size-1
- size-2
- size-3
- size-4
So the best way to deal with this problem is using Anchor Links
so instead of having several pages with many size variations, you will have
just 2 strong pagesHow to Create Anchor Links in WordPress
https://kinsta.com/blog/anchor-links/So your URL structure will look like this one
- www.yourwebsite.com/buy-container#size-1
- www.yourwebsite.com/buy-container#size-2
- www.yourwebsite.com/buy-container#size-3
- www.yourwebsite.com/buy-container#size-4
-------------------------------------------------------------------->
- www.yourwebsite.com/hire-container#size-1
- www.yourwebsite.com/hire-container#size-2
- www.yourwebsite.com/hire-container#size-3
- www.yourwebsite.com/hire-container#size-4
Wikipedia articles are a good example of what I'm talking about
if you search for Shipping Containers on Wikipedia
you will found this article https://en.wikipedia.org/wiki/Shipping_containerSo this page try show all the important content related to shipping containers
- type of shipping container
- Corrugated box
- Wooden box
- and so on
If you go the page
https://en.wikipedia.org/wiki/Shipping_container
if you check the table of content will look like this- Types
- Intermodal freight containers
- Corrugated box
- Wooden box
If you check the code you can inspect the code and take a look of
how Wikipedia use anchor links to build strong pages. So Basically on that page, you will found all the relevant information about this specific topic such as sizes, materials, international norms etc.These pages are called **10x content **here on Moz, **Cornerstone content **on Yoast or Money Pages on Affiliate marketing. The idea behind is building strong pages rather than dilute your content, trust, link-juice using several pages.
Hope this information helps you to answer your question
If the answer were useful do not forget to mark it as a Good Answer
Regards and have a great day
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On-page SEO
This is a question for the organic SEO experts, once you added the main keyword that you want to rank for in the homepage title, meta title plus meta description, perhaps once or twice in the text on the homepage. How often do you then write it in the content marketing, say blog posts, we want to rank higher on Google for "SEO agencies Cardiff" however if you mention this in the blog posts too much say once a week, this could lead to over optimisation issues?
On-Page Optimization | | sarahwalsh1 -
Too Many On-Page Links
Hi, I did a SEOmoz campaign and got results today, One of the results is Too "Many On-Page Links" when i am drilling down, i see that that's include inside links. for example, i sale food, i have my main department window - inside i have 30 products - each product is linked to a detailed page about the product. so automatically i have 30 links - not including all the others in this page, and i easily get over 100 and even sometimes 200 is this a big issue? does it damages my SEO? If yes, is there a way to write the HTML in a way that internal links like that wont be counted? Thank you SEOWiseUs
On-Page Optimization | | iivgi0 -
Limiting On Page Links
Right now, we have about 160 or so links on the home page. It's been recommended that we keep it to under 100, though that's not as big of a deal as it once was. Is it helpful to make a bunch of those links "nofollow" in order to preserve link juice? Is it going to make a difference, or be at all helpful? I assume it won't be harmful, especially as a bunch of them are to the same page but on different sections of the page. Would live your advice and thoughts! Thanks!
On-Page Optimization | | DeliaAssociates0 -
Is there a SEO penalty for multi links on same page going to same destination page?
Hi, Just a quick note. I hope you are able to assist. To cut a long story short, on the page below http://www.bookbluemountains.com.au/ -> Features Specials & Packages (middle column) we have 3 links per special going to the same page.
On-Page Optimization | | daveupton
1. Header is linked
2. Click on image link - currently with a no follow
3. 'More info' under the description paragraph is linked too - currently with a no follow Two arguments are as follows:
1. The reason we do not follow all 3 links is to reduce too many links which may appear spammy to Google. 2. Counter argument:
The point above has some validity, However, using no follow is basically telling the search engines that the webmaster “does not trust or doesn’t take responsibility” for what is behind the link, something you don’t want to do within your own website. There is no penalty as such for having too many links, the search engines will generally not worry after a certain number.. nothing that would concern this business though. I would suggest changing the no follow links a.s.a.p. Could you please advise thoughts. Many thanks Dave Upton [long signature removed by staff]0 -
Should H1s be used in the logo? If they are and it is dynamic on each page to relate to the page content, is this detrimental to the site rather than having it in the page content?
On some sites, the H1 is contained within the logo and remains consistent throughout the site (i.e. the company name is in the of the logo). If the h1 in a logo is dynamic for each page (i.e. on the homepage it is company name - homepage) is this better or worse to have it changed out on the logo rather than having it in the page content?
On-Page Optimization | | CabbageTree0 -
Blog page outranks static page for KW -- why?
Blog page ranks 10 in Google, while the static page is on page 7. What makes it more interesting is that the blog page scores an "F" with the Term Target tool while the static page scores an "A". Static page has more inbound links and a mR/mT of 3.89/ 4.54 vs. 3.71/ 4.14 for the blog page. Any ideas on how to approach this one?
On-Page Optimization | | 540SEO0 -
Should one page with markers or six separate pages?
Hi - I'm working on a site that was set up with 6 bios on one page, with markers jumping to each person's name. I was thinking about separating those into 6 different pages, but not sure if that's the right thing to do. Advice about keeping the bios on one page vs splitting them up? (Am I more likely to rank for those peoples' names if I have a unique page, or is the one page url with each different marker in it, just as good?) Ranking well for those names isn't a huge goal of the site, but it would be nice to make the choice that would help with that rank. Thanks for your input Emma
On-Page Optimization | | emmas0 -
Linking Back to the Same Page
What are the other seo's opinions on linking the same keyword you are targeting lets take an example like Trampolines. So we have a Online shop selling trampolines would you feel it a good or bad thing to link the keyword trampolines from the homepage to the homepage almost creating a loop. Some SEO's say yes some say no ?
On-Page Optimization | | onlinemediadirect0