What would you do about this Pillar Page conundrum?
-
I am re-organizing site structure for an e-commerce site. Here's the problem I have:
The product (shipping container) is available to BUY and HIRE in four sizes, for example a 20ft container is one of them. Now, should I have a 20ft container product page for buying -- and also a 20ft container for hiring?
I want the container sales and seperate container hire page to be pillar pages, if I don't have any cluster pages for the different container sizes below them it I'm worried it'll just be floating out there in the ocean while the sales page gets all the cluster love. At the same time I don't want to have something that looks like duplicate content with 20ft hire and 20ft sale page. Any ideas please?
-
There's gold in your answer Roman, thanks for taking the time!
-
As I understand you want 2 main pages, your product pages are related to shipping containers.
At this point, you have 2 options, build several pages for each product/services will all the variations or just build 2 main pages. Let's assume you have this 2 pages.Also, you mentioned that you have 4 sizes available
- size-1
- size-2
- size-3
- size-4
So the best way to deal with this problem is using Anchor Links
so instead of having several pages with many size variations, you will have
just 2 strong pagesHow to Create Anchor Links in WordPress
https://kinsta.com/blog/anchor-links/So your URL structure will look like this one
- www.yourwebsite.com/buy-container#size-1
- www.yourwebsite.com/buy-container#size-2
- www.yourwebsite.com/buy-container#size-3
- www.yourwebsite.com/buy-container#size-4
-------------------------------------------------------------------->
- www.yourwebsite.com/hire-container#size-1
- www.yourwebsite.com/hire-container#size-2
- www.yourwebsite.com/hire-container#size-3
- www.yourwebsite.com/hire-container#size-4
Wikipedia articles are a good example of what I'm talking about
if you search for Shipping Containers on Wikipedia
you will found this article https://en.wikipedia.org/wiki/Shipping_containerSo this page try show all the important content related to shipping containers
- type of shipping container
- Corrugated box
- Wooden box
- and so on
If you go the page
https://en.wikipedia.org/wiki/Shipping_container
if you check the table of content will look like this- Types
- Intermodal freight containers
- Corrugated box
- Wooden box
If you check the code you can inspect the code and take a look of
how Wikipedia use anchor links to build strong pages. So Basically on that page, you will found all the relevant information about this specific topic such as sizes, materials, international norms etc.These pages are called **10x content **here on Moz, **Cornerstone content **on Yoast or Money Pages on Affiliate marketing. The idea behind is building strong pages rather than dilute your content, trust, link-juice using several pages.
Hope this information helps you to answer your question
If the answer were useful do not forget to mark it as a Good Answer
Regards and have a great day
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Product Page Links
I have a product category page at https://www.hurtlegear.com.au/s1000rr/ which currently has 38 products on it. Problem is, all the product titles start with the name of the text: "bmw s1000rr" (because that's what they are) - so that means there are 38 anchored internal links on that page, all starting with the same keyword. You can see how that might look to the Google crawler. Recently that page dropped from around 15 to outside the top 100, and Moz tells me that the page is keyword stuffed with "bmw s1000rr" (no suprise) so I'm guessing that may be the reason the page has disappeared out of the SERPs. I don't really want to change all the product titles (then they wouldn't make sense) so I'm just wondering if there is any way around this? Is there some way of telling Google that this is a product category page and therefore to ignore the anchor text in all of those product links? Can/should the links have some kind of markup on them? Or is the page beyond help? Basically I'm looking at a way of keeping the product titles as they are, but avoiding a page penalty from Google somehow. I'm a bit of a newbie, any suggestions would be most appreciated. Cheers, Graeme
On-Page Optimization | | graeme720 -
Optimizing pages for keywords
I have a couple of websites for retailing the western chaps manufactured by my company. I have recently tried to increase my learning for SEO since one of my main sites (started in 2006) just lost about 45% of it's organic search volume since the end of May. It seems my search to learn just creates more and more questions. I have been using google adwords for several years now and have used that information to find the most searched keywords. There are some general keywords like western chaps and cowboy chaps that receive decent search volume. If I get more specific to a certain type of chap, chinks for example, the popular high volume keywords are chinks, chinks chaps, western chinks, and cowboy chinks. These all relate to one type of chap...the chink. I want to be visible for these keywords, but how does one optimize for more than one without diluting? Should I also try to optimize on the homepage of my sites for the general terms like western chaps and cowboy chaps? Can I optimize for both? I could really use some help. Any experts out there up to the job of consulting for me, some with extensive knowledge and experience? I'm not looking for the SEO giants with hundreds of clients. I don't feel that I will get the proper value from those types. My company is small and spending is an issue, that's why I would like someone to consult with. I should be able to do most of the labor, I just need the knowledge.
On-Page Optimization | | Kelly_S0 -
Repetition of Location on A Page
I was wondering if there was a certain number of times you had to repeat a location to help your page rank well. Thanks
On-Page Optimization | | OOMDODigital0 -
10 Mobile Pages. 5 Desktop Pages. Canonnical to where?
I have a mobile site with more pages than the desktop site. Normally I would just point the page equivalents to the desktop site using the rel canonnical tag. What about the 5 pages? Do I just leave them be? Thanks
On-Page Optimization | | Imajery0 -
How can I find these pages?
Hi there! the SEOMOZ software has shown some warnings related to two pages that I can't locate in my WP plattform http://www.tarifakitesurfcamp.com/contacto/estrella/ http://www.tarifakitesurfcamp.com/equipo/equis Any ideas? Many Thanks
On-Page Optimization | | juanmiguelcr0 -
Should I add canonical tag on these pages?
Hi folks I have some pages that used to rank pretty well..but I believe it is affected due to the content similarities. Here is one the sub category pages http://www.ilovebodykits.com/category/98/2/Full-Body-Kits_Duraflex.html the main category page http://www.ilovebodykits.com/category/98/Exterior_Body-Styling_Full-Body-Kits.html These 2 links have very similar contents. The content are dynamic generated by template and I don't think I am able to change content for each individual pages since there are over 2000-3000 of them or more. Should I use canonical tag on the Duraflex.html page to give the main category page all the link juices and credits? There are about 20 other pages like this under this main category. Is it right to canonical all of them? Please let me know if anyone has any suggestion.. thanks
On-Page Optimization | | ilovebodykits0 -
Editing Author Pages
Hi, Quick question regarding author pages. I have the blog set as me for my author page. so the url is: mysite.com/blog/author/miles/ Now, seomoz has picked up that my author page is missing meta description. But, this cannot be editied through wordpress as there is no edit option available. I may really be missing something, but where can I alter the author page, I have a feeling it might be fed from G+ but no really sure what part of G+ is used as the description. Thanks Miles
On-Page Optimization | | easyrider20 -
Dupelicate content home page and custom page question
I am working on a website that got hit by the penguin update. Didn't get hit terribly bad, but dropped from number one to number 9. As I'm going through the pages, the theme and content is a mess. To give an example, say the site is about custom colored marbles. The main page content covers custom colored marbles, custom promotional marbles, custom glass marbles, etc. Custom colored marbles is mentioned and covered on all pages, which I am going back and trying to make each page theme specific. There is also a custom page, so I am at a cross roads on how best to employ the focus of the custom page and the home page. I am thinking the home page should emphasize colored marbles, and the custom page should emphasize custom colored marbles. My fear is that making such a drastic change will bounce the site completely off front page and that it will take time for the custom page to come up in rankings. AS it stands now I am confused as to how it even ranks on first page as there's two pages with custom colored marbles emphasis. Id like to clean this up as much as possible so there are no big hits with future google updates, but I don't want the site to drop off either as that would be hard to explain to the owner. Yeah, we are cleaning up your site and making it google compliant and in so doing you no longer rank on first page. That won't put food on the table. Thanks for any advise on this.
On-Page Optimization | | anthonytjm0