Why are Internal, nofollowed links good for Domain Authority?
-
I always thought that internal links should be 'followed' to preserve link-juice.
I've just been checking my Domain Authority Links overview, and the competitor with the most no-follow internal links has been rewarded with a higher Moz DA score.
Can anyone explain why this would be the case? -
Thanks for your answers.
I'll assume then that 'Internal Nofollow links' are included in the Links Overview report more for information, than as a factor that goes towards DA.
I think I was confused because the competitors website had Internal Nofollow highlighted in green with a tick (see image in OP), that made me think it was included as a factor in DA.
-
Hi there!
Thanks so much for the great question! Sorry for any confusion here. The new model is based on links that come from external pages only. We have a great resource all about the new DA model that may help as well: https://moz.com/domain-authority-2.0
We also have a great resource in our Learning Center that talks more about DA as well: https://moz.com/learn/seo/domain-authority
And we have a great blog post that talks more about the new DA score which may be helpful: https://moz.com/blog/comprehensive-analysis-domain-authority
I hope that helps to clarify! If you have any other questions or you need anything else, please feel free to email us at help@moz.com.
-
This a situation where I would be examining the external link profile to determine how their deep linking is going. There is a good chance they are linking to many more internal urls than you. Recorded a quick video with some info.
This is where SEO gets fun!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is a Good Keyword Priority Score?
Howdy gang, This is my last discussion post in the series on keyword metrics in KW Explorer & Moz Pro (previously on Keyword Difficulty, Opportunity, & Volume). In this one, let's chat about the "Priority Score," a feature you'll find in Keyword Explorer on any lists you build. Priority was conceived to help aggregate all the other metrics - Difficulty, Opportunity, Volume, and (if you choose to use it) Importance. We wanted to create an easy way to sort keywords so the cream would rise to the top -- cream in this case being keywords with low difficulty, high opportunity, strong volume, and high importance (again, if you choose to use it). Thus, when it comes to Priority Score, there's no particular number you should necessarily seek out, but higher is better. When you get into the ranges of 80+ (which is quite rare, Single Malt Scotch is one of the few examples I could find, and only because it's volume is so high and there's only a couple SERP features), you're generally talking about keywords with high demand (lots of monthly searches), the difficulty isn't too crazy (a website in the 55-80 DA range might have a shot), and the CTR Opportunity is decently strong (usually not too many SERP features that take clicks and attention away from the organic web results). Below that score range, you're usually finding keywords where one or more of those isn't true -- there's either lower volume, heavier competition, or lots of SERP features with the accompanying lower estimated CTR. When you're building KW lists, my view is that there's no "good" or "bad" Priority scores, only relative scores. Priority should be used to help you determine which terms and phrases to target first -- it's like a cheat code to unlock the low hanging fruit. If you build large lists of 50-100 or more keywords, Priority is a powerful and easy way to sort. It becomes even more useful if you use the Importance score to help add an estimation of value to you/your business/your client in to the mix. In that case, Importance can cut Priority by up to 2/3rds (if you set it at 1) or raise it by a little more than 3X (if you set it at 10). This is hyper-useful to nudge keywords with middling scores up if they're super-important to your marketing efforts. Look forward to your feedback, and thanks for checking these out!
Moz Bar | | randfish8 -
What is a Good Keyword Organic CTR Score?
Hi Folks! You might have seen my discussion on What Is a Good Keyword Difficulty Score, and this is a continuation of the same vein. Keyword Organic CTR is probably my favorite score we developed in Keyword Explorer and Moz Pro. It looks at the SERP features that appear in a set of results (e.g. an image block, AdWords ads, a featured snippet, or knowledge graph) and then calculates, using CTRs we built off our partnership with Jumpshot's clickstream data, what percent of searchers are likely to click on the organic, web results. For example, in a search query like Nuoc Cham Ingredients, you've got a featured snippet and then a "People Also Ask" feature above the web results, and thus, Keyword Explorer is giving me an Organic CTR Score of 64. This translates directly to an estimated 64% click-through rate to the web results. Compare that to a search query like Fabric Printed Off Grain, where there's a single SERP feature - just the "People Also Ask" box, and it's between the 6th and 7th result. In this case, Keyword Explorer shows an Organic CTR Score of 94, because we estimate that those PAAs are only taking 6% of the available clicks. There are two smart ways you should be using Organic CTR Score: As a way to modify the estimated volume and estimated value of ranking in the web results for a given keyword term/phrase (KW Explorer does this for you if you use the "Lists" and sort based on Potential, which factors in all the other scores, including volume, difficulty, and organic CTR) As a way to identify SEO opportunities outside the normal, organic web results in other SERP features (e.g. in the Nuoc Cham Ingredients SERPs, there's serious opportunity to take over that featured snippet and get some great traffic) OK, so all that said, what's actually a "good" Organic CTR score? Well... If you're doing classic, 10-blue-links style SEO only, 100 is what you want. But, if you're optimizing for SERP features, and you appear in a featured snippet or the image block or top stories or any of those others, you'd probably be very happy to find that CTR was going to those non-web-results sections, and scores in the 40s or 50s would be great (so long as you appear in the right features).
Moz Bar | | randfish12 -
External Links not showing in MOZ?
Hello:) I have a ton of external links on my site, but there not showing on MOZ? The reason i'm slightly concerned is because my top competitor has 80 and I show as only having 3? Does any one know why this would be? Also, my traffic on MOZ is a lot lower then my traffic report on Google Analytics? Is that normal, & which should I trust more? Here's my Site: Www.ThumannAgency.com Thank you in advance:)
Moz Bar | | MissThumann0 -
Too Many On-Page Links Notice
When calculating the number of links on a page, are navigation links included in the total? I have all of my navigation links within the <nav>element. I would think that there are a lot of sites out there that easily exceed the 100 link recommendation if you add up nav and footer links. </nav>
Moz Bar | | Brando160 -
Domain Authority Not Updating?
Anyone know why DA hasn't been refreshing? Last one was in August, then it said the next update would be 6th September, then 8th October, 15th October, but nothing, and now 17th November. Nothing too important, just curiousThanks,
Moz Bar | | jamesbox2 -
Delays in Advanced Inbound Links
Is any one experiencing delays in getting their "Advanced Inbound Links" reports ? Mine is running close to 24 hrs and still at 4K links out of 100K
Moz Bar | | Saijo.George0