How do I determine if some of our paid keywords should be changed to organic?
-
I’m trying to determine if some of our paid keywords should really be organic keywords and also trying to avoid cannibalization of keywords. How do I do this?
-
Usually you just see which search terms (a more specific subset of keyword data) are working really well for you on PPC. You then exclude those specific search terms (NOT the whole keyword, which may be at least partially matched) from your bidding strategy. Note that this is only a good idea if ONLY you have ads for the term (otherwise you lose your ad, and some users may click on competing ads instead of your organic listing - bad). In modern times most people just go full-balls down both channels, which in the end is probably best - as it's so fiddly to get right, that the time spent doing so often exceeds the cost-efficiency yield
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I batch export top 5 or 10 SERPS for each keyword in my campaign
I'm a newby. I have about 70 keywords and I want to create a list of all of the websites ranking in the top say 10 positions. This is to create a list of competitors in my client's space. How do I do this? I poked around but can only see single-keyword search capability to get the full serp listing (top 50). thanks.
Moz Pro | | empiricalSEO0 -
Question on changing URL structures
We have a lot of "Long URL" errors in moz, and our URLs have no helpful format to them. For example, our blog URLs currently have a date and the title so they end up looking like this: blog/year/month/day/long title that never ends. If I were to setup a new URL structure using MOZ best practices, can I just make the change going forward and redirect a few high trafficked links to this new structure? Or do I really need to make the change for the website (specifically blog) as a whole to see a positive impact? I know this means there may be an initial drop in traffic which I'd like to avoid.
Moz Pro | | ETerika0 -
15-20 images on a page / Alt Tag them or not with the keyword phrase?
I have a site that easily has 15-20 images per product page, giving the users ideas of what they can do with the product design. All of them have an alt tag with the keyword phrase in it. There is also an H1, H2, sometimes an H3, body copy with the keyword phrase 1-3 times, bold when it seems like a good time to emphasize it. Just in the images alone, we've exceeded the recommended 15 keyword phrases on a page. Moz On Page Grader says the following: Avoid Keyword Stuffing in Document We've seen evidence that excessive use of keywords can negatively impact rankings and thus suggest moderation. Recommendation: Remove instances of the targeted keyword(s) from the document text of this page to bring it below 15 What's the recommendation for the image alt tags? We'd like the images to show up in Google Images, so they should have the tag, right? What's the right way to handle this for SEO purposes? Someone's suggested naming 1/2 of the images one keyword phrase, and the other 1/2 an altogether different one, not searched nearly as often as the primary keyword phrase.
Moz Pro | | INCart0 -
Does anyone know why some keyword rankings go from nowhere in the top 50 to ranking 1st to then nowhere in the top 50 in the space of 3 weeks?
SEOMOZ told me to ask the question here because they say their ranking programme now works correctly and the problems I was having before with keywords changing so dramatically, even though nothing had been changed with regards to optmisation, is now to do with google rather than their ranking tool do google really change their algorithms on a weekly basis so that rankings can go up by more than 50 to ranking 1st to then going down by more than 50? Any hints or tips from anyone on I can keep the rankings more consistent (maybe dropping or increasing by one or two places week by week rather than changing by over 50 positions?)
Moz Pro | | KateNZ0 -
Why is it that certain keywords in my seomoz report card are for the wrong urls
Hi Guys, why is it that seomoz's On Page Optimization Reports for Google TH are attributing certain keywords with certain urls which are wrong? What mean is an example keyword - 'chiang mai villas for rent' has been scored an F against my home page url rather than using our 'Chiang Mai' url, why is this, is there a coding issue on my site? Is it that seomoz is finding something on my home page to suggest I want it to rank for this keyword?
Moz Pro | | ewanTHH0 -
How do i add many keywords to rank checker
I want to use the Rank checker for a bunch of keywords, but i don't want to set tracking to them, It's just a one time only check i want to perform, but im not sure how to add many keywords (it's about 150 keywords i want to check). So if anyone knows how to do this, with SEOmoz Rank Checker tool or another tool in SEOmoz, please let me know. Thanks in advance.
Moz Pro | | Petersen110 -
How do I delete a url from a keyword campaign
I have a couple of urls that are associated with the keywords in my campaign. They are no longer valid so how do I remove them?
Moz Pro | | PerriCline0 -
Keyword Difficulty Tool: Error
Hi - is anyone else getting an error using the Keyword Difficulty tool? I'm getting "ERROR: There was a transient error with your request. Please try again."
Moz Pro | | ErikDster0