Ranking drop after new website
-
Hi there,
I have a new client who has just had a new website built (by someone else). It was quite a major change as it was 12 years old and has just been moved to Wordpress. However although they are by and large happy with the new site, they have lost a lot of their rankings in Google. The content and menu structure is apparently identical. I told them I didn't think this was unusual but I'm not sure how easy it will be to get them ranking again. Where are they likely to be starting from? Is it a case of starting from the beginning or will there be some residual ranking capability left over? Or can they expect a full recovery over time?
I was going to start by looking to see if things like tagging and meta data has been filled in (I will add the site to my Moz account) but is there any way of comparing the old site with the new for SEO purposes?
Thanks so much,
Sarah.
-
If a sitemap existed, you could pull from cache or server. If not, you can recreate one via Google Analytics/Log data.
-
As far as I know it is exactly the same... Is there somewhere I can get a sitemap of the old site? Thanks for replying!
-
Is the url structure the same? If not, did they do 301's?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What website changes (technical) SEOs can ignore confidently? Google's perspective!
Hi community members, I am looking after SEO at our company and there are lots of changes happening about our website; especially technical changes. It's hard for me to look after every deployment of the website like change of server location, etc. We generally agree that every change related to website must be notified by SEO to understand the ranking fluctuation and how search engines welcome them. I just wonder what technical deployments of a website I could confidently ignore to save time and give a go ahead to technical team without interrupting or waiting for my approval. Thanks
Web Design | | vtmoz1 -
With Google's new Speed Update, what does that mean for AMP pages?
Hey everyone! I wanted to get the other Mozzers opinions on this. With Google announcing a new Speed Update that will affect mobile rankings, I wanted to ask: How will AMP pages play into this? Let me know what you think!
Web Design | | TaylorRHawkins
Thanks!2 -
Best Practice For Website Redesign & Migration
Hi, I'm looking to redesign my current live website to a new Wordpress site using "Studiopress Enterprise Theme". I'm new to Wordpress and therefore will be embarking on lots of testing & development.
Web Design | | Mark_Ch
I do not want to hurt my current live website whilst testing the new Wordpress site. However, it would be nice to bring the test site into the current live environment without changing untold urls, etc. Question
What is the best practice to setup this new Wordpress environment for my domain: www.sampledomain.co.uk How would you restrict Google, Bing, etc from indexing, etc. whilst testing in the live environment. What other consideration should I be aware of Thanks Mark0 -
Will google penalize a website for using a table layout?
I just got a new client today and his entire website layout and structure is using tables instead of divs. This client is on a tight budget and wants to avoid unnecessary hours for re-coding the website, but at the same time he wants me to improve his SEO organically. This is the first time I've been asked to do work on an existing website that uses pure tables for the entire layout and I'm wondering if this effects the SEO in any way. So my question is, will tables effect rankings and SEO in any way?
Web Design | | ScottMcPherson0 -
Effects of HTML layout on Arabic websites and SEO
Hi all, I was hoping someone may be able to help. We are putting together an Arabic website and due to reading right to left as opposed to left to right, the site HTML layout is mirrored compared to normal with everything flipped over. What we are wondering is, will this effect SEO and what are the SEO implications of this? Do the search engine bots automaticlaly know to read the content etc differently and understand that everything is purposely mirrored / the HTML is in a different location compared to a site in the UK / US etc? Any help on this would be most appreciated. Cheers!
Web Design | | marcelo-2753980 -
Moving Existing Website to CMS
I had zero experience with design, seo, etc..prior to joining seomoz last year, but have been tweaking my site to get better ranking and leads. I'm at the point now where I have to move my existing 8 year old static html website (lifeinsuranceadvisors.com) to a CMS system but am concerned about the impact this will have on my rankings, and money I currently make from my site selling the leads i generate. I generate leads for life insurance industry, have 150+/- existing pages, and it takes me forever to add new pages, make changes, not to mention the look is worn. What is the best way to make this move? Secondly, what SEO friendly CMS systems do you recommend? Thanks Mike Horbal Thank you all for the quick response and great info...I'm going to put my wishlist together before i make a move..thanks again.
Web Design | | mjhorbal1 -
Where is the best place to put reciprocal links on our website?
Where should reciprocal links be placed on our website? Should we create a "Resources" page? Should the page be "hidden" from the public? I know there is a right answer out there! Thank you for your help! Jay
Web Design | | theideapeople0 -
New URL Strucutre
Hello all! I'm new to SeoMoz and would like to introduce myself and say thanks for all of the great content. This is definitely the premium website I have been looking for. My question is regarding a new URL structure that will be implemented with our website redesign. We are looking to make our URL's more user and SEO friendly. We will be using 301 redirects to reroute our existing structure when the site goes live. Background
Web Design | | kauffmantire
I work in a company that retails automotive tires. I would consider class (performance, off-road, highway, etc.) to be the most important category, but based on our analytics we receive much more traffic from brand terms. This is most likely because our customers are not educated on specific tire classes and generally do head term searches or search by brand / product name. Ultimately the will have to buy from a certain class based on driving habits. Link and URL Structure
(Parameters) The model page includes links to individual tire size specific pages. We are using the model page as our primary SEO page because the only difference from the 5 - 60 tire size specific pages per model will be the tire size itself. This means that all of the remaining content will be duplicated multiple times over. All links to the tire size specific page from the model page will have a rel="nofollow" attribute attached to it. All tire size specific pages will have a rel="canonical" tag pointing back to the model page Out of the following structures, which would you consider to be the best format: 1. http://www.company.com/category/brand/model
or
2. http://www.company.com/brand/category/model
or
3. http://www.company.com/tires/category/model We will append the specific tire-size to the URL on the item specific pages. Any other options or strategies will be greatly appreciated. Thanks in advance for your help!0