SERP Business Listing
-
Hello,
While searching on mobile I was testing keywords to see if my business listing would appear. I noticed for certain keywords it would trigger a competitors business to come up in the knowledge panel. I'm running adwords so my business typically always appears in the top ad panel but my business listing isn't recognized for particular keywords. Is there any reason why a competitors business listing would appear in the SERP over our business? It seems random. Is there maybe something I could add on the google business listing? Does anyone have any tips for this?
Thanks!
-
As you are running AdWords, the reason your ad isn't showing up will depend on several factors.
The main factors why your business isn't showing up on those keywords are:
- Improper configuration on the ad, not including the targeted keywords
- CTR %: The higher the CTR, the better the ad quality and the higher the chances that it shows
- Lower bid: Other businesses might be paying more for the ad space and so their ad shows more
- Relevancy: If your ad and your landing page are relevant and optimized for the targeted keyword, there is a higher chance for it to show up.
- Landing page experience (Based on several factors like bounce rate, time on page, ctr, etc.)
If you are directing all of the ads to your homepage, then you might want to create some landing pages for those keywords where your ad doesn't show up, and it should be increasing the rank.
On the other side, for your business listing to rank higher, it will depend mainly on:
- Keyword relevancy
- Location: The closer to the user, the better
- Local citations
- Number of (positive) reviews
So, apply the needed optimization and you should see your business listing slowly get higher on the SERP.
Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google business spam query
Hello Our Business is Verified Business Listing in google, as of Everything ok, But there are around 6-7 other company Who Registered Our website as there website, so my question is How should we make them spam & make Our website verified With Our main Location only, How to make Our business Listing Secure, please Guide as, to help Resolve this issue, Thnx in advance
Local Listings | | falguni-iepl0 -
How to Have Multiple Listings appear on Google maps
Hi my client has two locations for his restaurants: Me Gusta Tacos He wants to have both his locations show up in the map pack, which they currently do when you type in Restaurants, Dinner, food near me etc... However, when you google Me Gusta Tacos the Google listing shows up on the right for one of his locations, but there isn't a Map Pack for his two locations. I wasn't sure if a map pack only shows up when there are 3 or more locations, for instance, a chipotle which I added an image below to compare too. HGOgln5 Jgdoi4Y
Local Listings | | Sociable_Bistro0 -
GMB best practice for chiropractic office (individual vs. business pages)
For a chiropractic or other doctor's office with multiple doctors, should each have their own personal Google My Business page page AND a business page for the practice? If they just have a business page now, is it worth creating a page for each of the individual doctors? And what if some of them have different focuses (like a acupuncturist and chiropractor), does that mean you should make individual doctor pages when you otherwise wouldn't bother? And IF we should create pages for the individual doctors, should they all have the same address and website since they work in the same practice. Curious if there is a best practice for this... has anyone seen positive or negative results with or without the individual doctor pages? Thanks!
Local Listings | | Mike-i0 -
Structured data for business listings
If I have a page of 20 local business listings, do I need to provide structured data for each business listing? is that necessary and would it help with SEO? So if I have a page of Vancouver Brain Injury Lawyers, and list off 20 local law firms that focus on that type of injury, should I have structured data for each law firm that I list?
Local Listings | | EBKMarketing0 -
Google My Business URL Choice
Hi guys, we have a national chain hardware store hardware store as a client. We built them a new website, and now they want us to do local SEO to help them rank better. We are debating for GMB whether to promote our new website URL or use the location page on the national hardware site. Most similar stores seem to promote the location page on the national site, but the client just spent money on having us build them a new website. What gives our client the best chance of ranking better?
Local Listings | | JohnWeb120 -
Google + / Local for Business. How to SEO ?... Done the basic but no real change.
Hi All, We have set up all of our Google local for business pages which are verified and these link to the relevant branch pages on our website. The branch pages also link back to the relevant google local page. We only appear for one category on the google local pages and we have also done a large number of citations (NAP) across all locations and the text used in each of the google pages is keyword rich and we mention the city in there as well to localise it. We have a few google + likes and we have used hootsuite to publish the same content across some of the google local pages which links back to our website blog , we are not appearing in local search whereas our competitors seem to be appear for all their branches. Is there any fundamental tips or things we need to do to def. get up on the rankings.. Or any good articles worth reading ?.. I've had a look but can't seem to see anything relating a google local business bible.. thanks Pete
Local Listings | | PeteC121 -
Google Places & Google My Business
Hoping a local biz expert can help ... So all these Google business listing solutions are confusing me. I have Google Places and had been told for several months I would have a new dashboard. I assume I have it now because the interface is different now when I log in. I've noticed missing pictures, descriptions from some of our 70 locations, but so far that's it. But I also see a recommendation for Google My Business. Am I supposed to migrate over there or am I fine where I am. I just want a place to manage my G+ business pages. Thanks!
Local Listings | | SSFCU
Sarah1 -
What to do if the domain name is very different from real business name for local listings
Hey guys, any advice is very welcome , I m´ ranking locally a website in the bay area for cabinets www.cabinetsbayarea.com we picked this domain name more for SEO purposes because it has the two most important keywords that we want to rank. My issue is that the real busniess name is HEMA DESIGN CENTER, so i dont know if we should change the name in the chamber of commerce to CABiNETS BAY AREA or list the business as HEMA DESIGN CENTER, with this website www.cabinetsbayarea.comr. We only mention the real name in the About Us. CABINETS BAY AREA it is more as a deparment of the real business name HEMA DESIGN CENTER What should i do? Thanks a lot, David
Local Listings | | conexion330